Historical information

This bottle labelled No Rub liquid wax proclaims the wonders of No-Rub, no-slip, and shines as it dries. The bottle still contains some of the liquid floor wax, made by J R Alexander & Sons Limited. The company was registered as a limited company from 1924 to 1975. However, the firm's advertisement and referrals from satisfied Melbourne customers, printed in The Argus, Melbourne, on Mach 19th, 1954, states that it made the first shoe polish, Supreme, in Australia as long ago as 1900. The firm made a range of household cleaning products such as floor wax, shoe polish and fabric starch.

The J R Alexander & Sons Ltd. No-Rub liquid wax was advertised in various states of Australia from around 1936 until the 1950s. Later advertisements show sketches of the wax containers, which were round bottles or metal cans. The bottle in our collection is likely to be made around the 1960s.

Physical description

Bottle; brown glass with metal cap and yellow, orange and black label on the front. Flat rectangular-shaped bottle with a short neck and rounded shoulders The bottle has a black metal screw top lid and contents inside. There are inscriptions on the label. The bottle contains No Rub Floor Wax. Made by J R Alexander and Sons, of Adelaide, Melbourne, Sydney and Brisbane

Inscriptions & markings

Printed on the label: "SHAKE WELL" "No-Rub" TRADE MARK REGD." "THE NON-SLIP / Liquid / FLOOR WAX / Saves Labour / Saves Time" "Shines as it dries" "NETT CONTENTS 15 FLUID OZS"