The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Junior [miniature] Playing Cards. Regd. Brand name: Fairylite. Made in Hong Kong. Empire Made. playing cards, games and puzzles, fairylite

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Junior Playing Cards in a ble and white fitted cardboard box. Otherwise unlabelled.playing cards, junior playing cards

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Cricket puzzle. Made of wood. Nine individual tiles stamped in coloured ink with terms such as Batsman, Stumps, Bowler, Fieldsman, Ball.cricket puzzle, games and puzzles

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Casing "Cliente Poker Rummy. Patent Pending © 1935. A Riot of Fun. 1/-. A card game for young and old. Four to Ten can play." Manufactured by John Sands Pty Ltd., Sydney. The reverse of the cover contains the rules of the card game.john sands pty ltd, card games, games and puzzles

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Small toy adding machine. Tin with brown and white enamel painted. A small, damaged label on the front states that it was made by Toys & *** Games Australia / TAGMAtoys, toy machine, child's adding machine toy, tagma australia

The Kew Historical Society’s collection includes a wide range of leisure objets. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Toy wheel barrow. Metal and plastic, painted blue with red handles.toys, toy wheelbarrows, mobile toys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Bentwood, woven cane and metal toy pram.pram, toys, mobile toys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Constructio toy called Bonza-Builda, which was a "KINDERTOY product" made in Australia in its original cardboard box.KINDERTOY PRODUCT / MADE IN AUSTRALIAbonza-builda, kindertoy, toys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Pink stuffed toy pig wearing a pink hat and pink and white trousers. toys, soft toys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Yellow and pink stuffed felt toy donkey wearing a metal collartoys, soft toys, toy donkeys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Royal blue stuffed toy cat with a red bow at the neck. toys, soft toys, toy cats

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Toy kaleidoscope in multicoloured cardboard tube.toys, kaleidoscopes

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. A collection of twenty small toys including animals, a typewriter and a camera. The black and white striped cat is a mechanical, moveable toy. miniature toys, mechanical toys, moveable toys

The Kew Historical Society’s collection includes a wide range of leisure objects. Many of the items are European-made, generally of British origin, however there are a number that were made for the Australian market by Australian manufacturers. There were clearly a huge range of toys produced for the Australian and International children’s market in the Nineteenth and Twentieth centuries. The examples of toys in the collection include examples of alphabet toys, arcade toys, baby toys, construction toys, dolls, doll accessories, educational toys, soft toys, tin toys, toy animals, toy blocks, toy machines, toy typewriters, etc. Miniature kitchen stove, cooking utensils and implements. Made of metal and enamel. Orange and black. Eight pieces.miniature toys, toy kitchen equipment, functional toys

Used on large horses when required to pull heavy loads to be able to control animal.As manufactured and retailed by Holden and FrostBlack leather complete head bridal including blinkers, bit and all leather straps and buckles to suit a large horse.equine, bridle, blinkers

Whip used by cart/carriage drivers to encourage their animal forwardManufactured and sold by Holden and FrostLeather plaited covered handle 800mm long with plaited whip section 400mm long with leather tabs on endwhip, equine, agricultural, civilian

A single steel swingletree with a wide bar at the base attached to steel bars make a triangular shape. It was used to balance the pull of a draught horse or other draught animals when pulling a vehicle.horse accessories, swingletree, horses, horse tack

A single steel narrow design swingletree with a wide steel bar at the base and is made into a triangular shape. It has two steel loops at each end. It was used to balance the pull of a draught horse or other draught animals when pulling a vehicle.horse accessories, swingletree, horses, horse tack

A wide flat green painted wooden triangular shaped swingletree with a steel bar attached under the wooden section. There are two oval rings joined at each end and there is a wider steel bar in the middle with two chain rings joined to it. It was used to balance the pull of a draught horse or other draught animals when pulling a vehicle.horse accessories, swingletree, horses, horse tack

The horse collar would have been used on draught horses to pull a wagon or plough on farms.A large vintage leather horse collar with leather straps and buckles at the bottom. It is padded possibly with straw and lined with felt, fur or animal hair. It was part of the horse harness used to distribute the load around the horse's neck and shoulders when pulling a plough or wagon. It often supports and pads a pair of curved wooden or metal hames to which the traces of the harness are attached.horse accessories, horses, agriculture, harnesses, horse tack

This brooch was typical of those produced at the beginning of the 20th century. They often featured miniature plants and animals. This insignia may have also been used to signify Scottish ancestry.This item is from the Raper Collection donated to the Wodonga Historical Society by Mrs. Jean Raper.A small metal brooch or insignia in the shape of a scotch thistle. It is based on gold coloured metal but features green leaves and a magenta flower. The veins on the leaves are gold. fashion accessory, women's jewellery, insignia

George Frederick Pierce DCM No 2839, KIA 4.10.1917, refer Cat No 4136P for his service details. This photo is part of a photo that originally had 3 soldiers in it. It has been cropped out, enlarged and colour enhanced. The original photo can be viewed in Cat No 5459P.Framed and mounted Photograph of Private G.F Pierce DCM in a wooden frame with glass cover. Photograph - sepia toned half length portrait of soldier in uniform centred over a beige coloured background illustrated in colour, flags, animals and flowers. Frame - timber, mid brown stain, decorative edge, glass front. Mount - dark green cardboard.photography - photographs, frame accessories, history, army, ww1

This majestic peacock embodies the technical achievement, skill and ingenuity of artisans during the 19th century. It is now known as the 'Loch Ard Peacock' and was designed and modelled in 1873 by Paul Comolera (1818-1897) and fired in one piece at the Minton factory at Stoke-on-Trent in the United Kingdom in 1875. The peacock has been portrayed in symbolic motifs and has figured heavily in folktales and fables since antiquity, and many cultures around the world see it as a symbol of beauty, rebirth and power. Wealthy Victorians loved majolica, and the large peacock would have been the ultimate home accessory as a conservatory ornament – combining their desire for nature, the exotic and vibrant colours. The peacock model was listed in catalogues by Minton & Co. for a retail price of 35 guineas or sold as a pair for 90 guineas. Minton & Co. was founded in 1793 by Thomas Minton (1765–1836) and became a famous pottery and porcelain manufacturer. Comolera was a French artist and sculptor, renowned for dramatic naturalistic forms and life-size renditions of birds and animals that won him admiration in public and artistic circles. He was employed by Minton & Co. from 1873 to 1880, and the life-sized peacock became his best-known work. Comolera kept a live peacock loaned from the nearby Duke of Sutherland's Trentham Hall Estate in his studio to create a life-size model of fine buff earthenware model, which was then hand painted in brilliantly coloured green and blue glazes to mimic the peafowl’s dazzling plumage. There are no surviving production records, but according to documents in the Minton Archive, nine peacocks were made by Comolera. However, today, some historians now believe that twelve were fired at the Minton factory; research is ongoing. These peacocks were so admired that Minton & Co. used them as exhibition showpieces at International Exhibitions in London, Paris, and the United States of America, ensuring the company had a worldwide reputation. So, when Melbourne hosted an International Exposition in 1880, Minton & Co. sent out ceramics and tiles, and in particular, this peacock was intended to be part of their exhibit in the British Court in the Exhibition Building, built in the Carlton Gardens. The early dispatch date (1878) indicates that the company may have intended to exhibit their wares, including the peacock, at the 1879 Sydney International Exhibition, but the company did not take up this option. The ship that Minton & Co. used to bring the peacock and their other wares to the Australian colonies was the ill-fated Loch Ard, which sunk after striking Mutton Bird Island near Port Campbell, Victoria, in calm foggy weather in June 1878 on the final leg of the ship's journey to Melbourne. The loss of 52 lives made it one of Victoria’s worst shipwrecks. Therefore, this peacock never made it to the grand exposition in Melbourne, as Minton & Co. had planned. Charles McGillivray dragged this peacock, still in its original packing case, onto the beach in the gorge just two days after the Loch Ard went down. The peacock was rescued unscathed apart from a chip on its beak (only repaired in 1988). After a disagreement with a Melbourne Customs Officer, Joseph Daish, McGillivray stopped his salvage operations, leaving the peacock on the beach. The second salvagers were James Miller and Thomas Keys. Miller was a member of the firm Howarth, Miller and Matthews, Geelong, who had brought the salvage rights to the Loch Ard wreck on 10 June. When Miller and Keys arrived at the wreck site, a storm had washed many of the salvaged goods, including this peacoc,k back into the sea. The two men found the peacock in its case ‘bobbing along in the water’ and pulled it back to the beach. To ensure the peacock wasn't washed out to sea again, Miller and Keys hauled the packing case containing the peacock up the gorge's cliff face to the top, ready to be transported. In an interview in 1928, Keys claimed that at the time of the rescue, the head had broken from the body. This account was proven to be true in 1988, following the birds' display in Brisbane. This peacock began its life in Australia, not in the grandeur of an International Exhibition as intended, but in the hallway of a simple domestic house in Geelong. It appears Minton & Co. did not attempt to buy this peacock back. Florence Miller, daughter of James Miller (Loch Ard salvage rights holder), later remarked that the only item of real value rescued from the wreck had been the peacock and that this had been kept by her father in the family home at Malvern for many years and became a treasured family possession. As such, this 'Loch Ard peacock' was almost forgotten and mistaken with other Minton peacocks around the world. Miss Florence Miller tried to sell the peacock due to financial difficulties in the 1930s but was unsuccessful. While attempting to sell her Loch Ard relic, it was displayed in the window of the old Argus newspaper office, which was at 76 Collins Street, Melbourne; the Argus had relocated to the corner of Elizabeth and La Trobe Streets in 1926. Between 1935 and 1939, the old Argus building was occupied by the Joshua N. McClelland Print Room, which sold not only paintings and prints but also antiques and authentic replicas, as well as hosting exhibitions. Miss Florence Miller loaned her peacock for display at the Victorian Historical Exhibition held in the National Gallery on 1st June 1935, the 57th anniversary of the Loch Ard wreck. As a result, the peacock attracted public attention in books, newspapers and magazine articles that told the story of its survival from a shipwreck. Miss Florence Miller was keen to sell the peacock, even writing overseas to Captain Blain on November 30th, 1938, about the possibility of a sale, but this became no longer possible due to the outbreak of war. Recent information points to the Loch Ard peacock being owned by John S R Heath before its sale to Frank Ridley-Lee in May 1941. Research is ongoing, but it seems likely that John Samuel Robert Heath, a leading Melbourne dentist with a practice in Collins Street, and his wife, a dental mechanic, had purchased Miss Miller’s Loch Ard peacock before its sale in 1941. They were lovers of fine arts, music, wine and food. The peacock in the window of the old Argus building could have attracted their attention as they had already purchased the old stone Presbyterian Church on Warrigal Road, Oakleigh, in 1933 and had converted its interior. The home, renamed The Studio, even included Melbourne’s first all-electric kitchen. The peacock was perfect for display in the Studio’s entrance. A magazine article published after the conversion was completed included photographs of the interior. The picture of the ‘portico’ had a caption below that stated, “Some of her [Mrs Heath’s] finest pottery was salvaged from the Loch Ard Wreck”. In 2025, Heath’s two remaining sons remember running around in the entrance with the peacock standing there, oblivious to its value. Heath was an accomplished artist, studying under Max Meldrum. He painted and exhibited his works at The Studio and in a public exhibition, and he was a finalist eight times in the coveted Archibald Prize portrait competition, including the submission of his self-portrait that is now part of his grandson’s collection. The next owner of the Loch Ard Peacock was Frank Ridley-Lee. He displayed it at his home in Ivanhoe after buying it at an auction in May 1941. The peacock remained in the hands of the Ridley-Lee family until it was offered for sale by auction in 1975 as part of an art collection belonging to Mrs Ridley-Lee's estate. The peacock was not sold at this time, as the reserve price of $4500 was not met. This news was passed on to the board of the newly created Flagstaff Hill Maritime Village. Urgent efforts were made to collect the necessary money through fundraising by the Warrnambool City Council and public donations. The Fletcher Jones Company and the Victorian Government contributed half the cost. On 9 September 1975, the Loch Ard peacock was purchased by Flagstaff Hill Maritime Village, and it found a new home at the maritime museum. Since then, it has only left Warrnambool twice. Firstly, in 1980, at the centenary celebrations of the Royal Exhibition Building in Melbourne, and secondly, in 1988, the peacock was given pride of place at the entrance to the Victorian Pavilion at the Brisbane World Expo, acknowledging that this Minton Majolica peacock is the most significant shipwreck object in Australia. The Minton majolica peacock is considered of historical social and aesthetic significance to Victoria and is one of only a few 'objects' registered on the Victorian Heritage Register (H 2132), as it is a most notable and rare object associated with the Minton factory of the 1870s and works by the celebrated sculptor Paul Comolera along with the wreck of the Loch Ard on the Victorian coastline. This Minton peacock is historically significant for its rarity; it was one of only 9-12 known to exist. The shipwreck of the Loch Ard is also of significance for Victoria and is registered on the Victorian Heritage Register Ref (S 417). Flagstaff Hill has a varied collection of artefacts from Loch Ard and its collection is significant for being one of the largest accumulation of artefacts from this notable Victorian shipwreck. The collections object is to also give us a snapshot into history so we can interpret the story of this tragic event. The collection is also archaeologically significant as it represents aspects of Victoria's shipping history that allows us to interpret Victoria's early social and historical themes. The collection is historically significant is that it is associated, unfortunately with the worst and best-known shipwreck in Victoria's history. The peacock, resplendent in polychrome glaze, stands perched on a rocky plinth decorated with vines, leaves, flowers, blackberries and wild mushrooms. The peacock’s breast is cobalt blue; the wings and legs are in naturalistic colours. The tail is a mass of feathers coloured in green, ochre blue and brown — a fantastic display of artistry and Minton expertise. Inscribed at the base :P Comolera, and a Minton & Co. design number: 2045.flagstaff hill, warrnambool, maritime museum, shipwreck coast, loch ard, loch ard gorge, peacock, paul comolera, victorian heritage register, minton peacock, minton & co., stoke upon trent, bird figures, mintons, ceramics, international expositions, majolica, naturalistic, staffordshire, john samuel robert heath

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections