The ES52 Kookaburra is a two seat high wing glider – sailplane of wooden construction designed by Harry Schneider and built Edmund Schneider Pty Ltd. It was first flown on 26 June 1954 and became the glider of choice for training new pilots of many gliding clubs around Australia in the 1950s, 1960s and 1970s. Several found there way to New Zealand. Further two kits were sent to Brazil and at least one of these was finished and flow successfully. The ES52 performed well with a glide ratio of about 22:1 and had soaring and cross-country capabilities. A notable feature of the ES52 design was the staggered side-by-side seating arrangement of the cockpit. This made for good in flight communication between instructor and trainee. Overall, thirty six were built by Edmund Schneider Pty Ltd. A longer wing version (the ES52B) was also introduced that had a better glide ratio (around 25:1). Five examples of this version were built. In Germany a modified ES52 was built incorporating a metal tube fuselage frame and with the addition of a engine driven propeller mounted on top of the wing which enabled the glider to be self launching. This museum collection item consists of the fuselage, tailplane, elevators, fin, rudder from the Mark I, ES 52 Kookaburra, formerly registered as VH-GFF and last owned by the Barcaldine and District Airsports Club of Queensland. The glider was in a damaged condition when it was acquired by the Museum. A decision was made by the Museum to repair the glider for display rather than endeavouring to restore it to an airworthy condition. The reconstruction of the wings is being undertaken by using parts of damaged ES 52 Kookaburra wings (as it happened from later ES 52 Marks). The Log Book for VH-GFF reveals operational life with a succession of gliding clubs around Australia. This exhibit will be of interest to gliding enthusiasts wishing to inspect the popular two seat club trainer of a by-gone era.This is a wood and fabric covered aircraft that is being rebuilt from the components of several aircraft as a non-flying exhibit.Fuselage marked with Edmund Schneider Pty Ltd Serial Number 9 and comes from the glider previously registered as VH-GFF.australian gliding, glider, sailplane, edmund schneider, es 52, kookaburra, barcaldine and district airsports club, victorian motorless flight group, alice springs gliding club, raaf richmond, raaf williamtown, gayndah gliding club, blackwater gliding club, southern downs aero and soaring club, charleville gliding club

The ram depicted in this photograph is an Austin-Wanganella ram and is the sire of the 11 rams featured in the photograph "The Australian Eleven" (the original of which is still with the Austin family). Ram 9.1 was sold for a record price in the 1930s (ref. personal communication: Mr Andrew Austin, 18-10-2000).Photograph - "Special Stud Ram 9.1"SPECIAL STUD RAM 9.1 / Bred by Austin Wanganella Co Ltd / which was sold to Roy McCaughey Esq for 5000 gns. HALL & Co / Photo.austin wanganella co. ltd mccaughey, mr roy, logo merino: sheep in australian art and design - exhibition (29/07/2000 - 04/02/2001)

Michael KRATOFIL Between 1987 and 1989 Michael Kratofil undertook a Bachelor of Arts (Design and Visual Communications) at the Ballarat Institute of Advanced Education (later Federation University) This item is part of the Federation University Art Collection. The Art Collection features over 2000 works and was listed as a 'Ballarat Treasure' in 2007.Framed University Graphic Design Project. If you can provide information on this artist or arwork please use the comment link below. art, artwork, michael kratifil, available, graphic design, graphic communication

Since their Australian introduction in the early 20th century, public telephones have undergone several design iterations; diversifying methods of payment from coin to card, incorporating solar charging, mobile charging and Wi-fi access and of course, mitigation against vandalism. This model, a coin-operated Gold Phone, replaced the easily pilfered Red Phone and was succeeded by the Blue Phone in the 1990s. Although the prevalence of public telephones has decreased alongside the increase in mobile phone usage, public telephones remain under Telstra’s universal service obligation as vital communications infrastructure for low-income citizens and those needing to communicate in disasters. According to the Conversation, 13 million calls are made annually from public payphones, 200,000 of which are to triple zero.Orange plastic cased public payphone with button dials on face.public telephone, payphone, public services, telecom

The Ericofon was the first commercially successful telephone which incorporated both handle and dial within a single unit. Manufactured by the Swedish company Ericsson, and available for lease from the Postmaster-General’s Department, the streamlined design has been praised for anticipating the cordless phone, and later mobile phone, by several decades. The ‘cobra’ design was formulated in the 1940s and manufactured in the 1950s; Australian cases were likely made in the L M Ericsson Broadmeadows factory. Although new thermoplastic technology allowed for a bolder aesthetic than traditional black Bakelite telephones, Ericofon sales accounted for only 4% of the market and it never enjoyed popularity with Australian subscribers. The design did, however, spark a conceptual shift whereby the telephone “was seen more as a consumer product than merely an extension of telephony” (Ericsson).Clear plastic telephone casing inside which are coloured electrical wires. Telephone has a broad base that contains the dial, mouthpiece and cord with cream plastic coated wall plug attached at rear. Handle tapers in a curve to a stylised squared earpiece. Dial underneath is a rotary dial with red disconnection button in the centre. telephone, design, domestic, ericsson, industrial design

Framed graphic design poster featuring the works 'The Lost Generation'. If you are able to provide information on this artist or artwork please use the comment link below. graphic communication, poster, available, alumni, graphic design

From the Imperial War Museums website (IWM UK): Second World War period transceiver set widely used by US, and Allied, Armed Forces in Italy, N W Europe, and the Pacific. The US Signal Corps developed the SCR-536 early in the Second World War, It was produced from 1942 onwards by the Galvin Manufacturing Co. By 1945 130,000 had been produced. The SCR-536 was an extremely popular set and was colloquially known as a "Handie-Talkie". It consisted of a five-valve, low-power, battery operated, AM (HF) transceiver that was designed for portability and ease of operation. It featured a single channel crystal control between 3.5 and 6Mc/s, and it had an R/T communication range of 1 mile over land and 3 miles over salt water. The set was switched into a receiving mode by extending the telescopic aerial, and to transmit the press-to-talk switch was depressed. The aerial was protected by a connected cover. The set was well-engineered and designed and could be held in one hand, hence "Handie-Talkie" . It was used virtually everywhere in the world, weighed only 2kg, and was proofed against fungi and moisture.The SCR-536 was also modified for use in military gliders under the designation SCR-585.Short range portable transceiver. A large green-painted metal box with perforated small round holes in the shape of hexagons (original perforated round black earpiece and mouthpiece missing). On the back is a long green webbing carrying strap. (not original)Between the earpiece and mouthpiece is a plaque that reads "SIGNAL CORPS US ARMY RADIO RECEIVER AND TRANSMITTER BC-611-C. SERIAL NUMBER: 3017. ORDER NUMBER: 1345-WF-43. MADE BY GALVIN MFG CORPORATION CHICAGO ILLINOIS. On label : FREQUENCY 3996 Kev/ CHANNEL/ BAT. DATE Red square stamp walkie talkie, handie talkie, telecommunication, ww2, world war 2, american, wireless equipment, signal corps, us army, transceiver, bc 611 c

Each of the five telephones is attached to a timber, wall‐mounted box. They are original to the precinct buildings and date from the early twentieth century. Located in the lighthouse lantern room, the former head keeper’s quarters, the former assistants’ quarters, and the buildings known today as the generator shed and the café, they formed an intercom system that facilitated communication between the lightstation buildings.Wall‐mounted Bakelite telephones with crank handles can be found at all six light stations, however Gabo Island has the only other example of a timber‐mounted phone. Its design is slightly different for incorporating an inclined surface for jotting down notes. As fixtures, the telephones are considered to be part of the building fabric and included in the Victorian Heritage Register listing for the Cape Nelson Lightstation (H1773; 18 February 1999). They are historically significant for their historical and technical values as part of the early communications system used at the lightstation.Five similar intercom system telephones. All are wall mounted timber boxes with Bakelite black hand sets and black cords. The five phones each have two bells at the top of the box and a crank handle at the side. Three phones have brass bells, two have black metal bells. All phones have instructions on the front either in a frame or glued to the timber."C of A" and "PMG" Written instructions on how to use the phones are printed on paper fixed to the front of the telephones. "TO CALL ....../ TO ANSWER...../ WHEN FINISHED....."

The Fred Rochow Railways Collection incorporates photos related to the operation of the Wodonga Railway Station including different types of trains and railways staff C. 1930 – 1990. It was donated to the Wodonga Historical Society by Fred Rochow, a railwayman who spent many years based in Wodonga. He joined the Victorian Railways on 17th June l947 and retired in 1988. For some time, he was a member of the Australian Federated Union of Locomotive Enginemen and served a term as a member of the Trades Hall Council. He had an extensive knowledge of the struggles that took place to achieve better conditions for railway workers. Fred worked for many years as a fireman and then worked his way up the ranks to driver, experiencing many changes from the days of steam locomotives through to diesel trains, locomotives and even the modern XPT train. He worked throughout Victoria at different stages of his career, with his final working years focused on the northeast of Victoria and the Albury to Melbourne line. After his retirement, Fred continued to share his love of steam miniature trains with the community. Shelley Railway Station - Shelley was once Victoria's highest railway station, located 781 metres above sea level. The Shelley Railway Station was opened in 1916 and closed in 1979. The railway was used early in its life to transport farmer’s livestock from the Upper Murray to Wodonga. From the 1950s the railway was used heavily to transport equipment and machinery from Wodonga to the Upper Murray to help build the Snowy Mountains Hydro Electric Scheme. The Snowy Hydro Scheme was completed in 1974 and after several years of low level use, the railway was closed. Some remnants of the Shelley Station passenger platform can still be seen today, along with some information boards. The Shelley Railway Station now forms part of the High Country Rail Trail.This collection has local and statewide significance as it captures images of trains, locomotives and personnel who operated the railway services in Wodonga and throughout Northeast Victoria. The railways played a critical role in opening up Victoria and connecting Australia for trade, business, social communication and transport.Left to Right: Fireman Bert Cadman, Driver Wally Riley, Guard Hugh Fraser. Locomotive S300 - the ‘Matthew Flinders’ The S class diesel locomotives were built by Clyde Engineering in 1957 for the Victorian Railways. Designed as premier express passenger diesels, they assumed the ‘S class’ title from a fleet of steam locomotives. They were also given names of famous Australians. The S300 took the name ‘Matthew Flinders’. In 1962, S300 was converted from the Victorian broad gauge of 5’3” to the New South Wales gauge of 4’8.5”, in order to operate the new Southern Aurora between Sydney & Melbourne. As the locomotive grew older it was removed from these duties and was sold to Chicago Freight Car Leasing Australia (CFCLA) in 2004. It is now owned by a private owner and is on loan to the Canberra Railway Museum.railways wodonga, fred rochow, wodonga railwaymen, s class locomotive

The Fred Rochow Railways Collection incorporates photos related to the operation of the Wodonga Railway Station including different types of trains and railways staff C. 1930 – 1990. It was donated to the Wodonga Historical Society by Fred Rochow, a railwayman who spent many years based in Wodonga. He joined the Victorian Railways on 17th June l947 and retired in 1988. For some time, he was a member of the Australian Federated Union of Locomotive Enginemen and served a term as a member of the Trades Hall Council. He had an extensive knowledge of the struggles that took place to achieve better conditions for railway workers. Fred worked for many years as a fireman and then worked his way up the ranks to driver, experiencing many changes from the days of steam locomotives through to diesel trains, locomotives and even the modern XPT train. He worked throughout Victoria at different stages of his career, with his final working years focused on the northeast of Victoria and the Albury to Melbourne line. After his retirement, Fred continued to share his love of steam miniature trains with the community.This collection has local and statewide significance as it captures images of trains, locomotives and personnel who operated the railway services in Wodonga and throughout Northeast Victoria. The railways played a critical role in opening up Victoria and connecting Australia for trade, business, social communication and transport.Preparing Locomotive S300 for travel. Driver George Padgett, Fireman S Salvin, Cleaners George Lynch, A. Milne and Jack Dawe. Locomotive S300 - the ‘Matthew Flinders’ The S class diesel locomotives were built by Clyde Engineering in 1957 for the Victorian Railways. Designed as premier express passenger diesels, they assumed the ‘S class’ title from a fleet of steam locomotives. They were also given names of famous Australians. The S300 took the name ‘Matthew Flinders’. In 1962, S300 was converted from the Victorian broad gauge of 5’3” to the New South Wales gauge of 4’8.5”, in order to operate the new Southern Aurora between Sydney & Melbourne. As the locomotive grew older it was removed from these duties and was sold to Chicago Freight Car Leasing Australia (CFCLA) in 2004. It is now owned by a private owner and is on loan to the Canberra Railway Museum. rochow collection, railways wodonga, locomotive s300

After the 1939 bushfires, the Forests Commission invested heavily in a radically new communications network. After suffering some inevitable delays due to the War, radio VL3AA switched into full operation in October 1945 proudly beaming out 200 watts across the State. The communication systems were regarded at the time to be more technically advanced than the police and the military. These pioneering efforts were directed by Geoff Weste, and later technical experts like Rex Philpot, John Whitehead, Charlie Reisinger and many others who designed, built and repaired most of the radio equipment. There was a dedicated radio laboratory at Surrey Hills in Melbourne. The purpose and operation of this particular instrument is unknown.FCV testing meterMade in the radio laboratory of the Forests Commission Victoriaradio, forests commission victoria (fcv)

After the 1939 bushfires, the Forests Commission invested heavily in a radically new communications network. After suffering some inevitable delays due to the War, radio VL3AA switched into full operation in October 1945 proudly beaming out 200 watts across the State. The communication systems were regarded at the time to be more technically advanced than the police and the military. These pioneering efforts were directed by Geoff Weste, and later technical experts like Rex Philpot, John Whitehead, Charlie Reisinger and many others who designed, built and repaired most of the radio equipment. There was a dedicated radio laboratory at Surrey Hills in Melbourne.Radio setManufactured by McLeod Electric - Derrinallumradios, forests commission victoria (fcv)

After the 1939 bushfires, the Forests Commission invested heavily in a radically new communications network. After suffering some inevitable delays due to the War, radio VL3AA switched into full operation in October 1945 proudly beaming out 200 watts across the State. The communication systems were regarded at the time to be more technically advanced than the police and the military. Pye-Electronic Pty Ltd (which had taken over Radio Corporation after the war) decided to design a transceiver to replace the RC16B. Designated the TRP-1, it was considerably lighter and used less power than the earlier RC16B while offering similar or better performance. This radio was used in the Mt Wombat fire tower which overlooks the Strathbogie Ranges and surrounding farmland.Portable Radio PYE TRP-1. radios, forests commission victoria (fcv)

After the 1939 bushfires, the Forests Commission invested heavily in a radically new communications network. After suffering some inevitable delays due to the War, radio VL3AA switched into full operation in October 1945 proudly beaming out 200 watts across the State. The communication systems were regarded at the time to be more technically advanced than the police and the military. These pioneering efforts were directed by Geoff Weste, and later technical experts like Rex Philpot, John Whitehead, Charlie Reisinger and many others who designed, built and repaired most of the radio equipment. There was a dedicated radio laboratory at Surrey Hills in Melbourne. Little is known about this particular radio handsetField radio telephone with handset.radios, forests commission victoria (fcv)

After the 1939 bushfires, the Forests Commission invested heavily in a radically new communications network. After suffering some inevitable delays due to the War, radio VL3AA switched into full operation in October 1945 proudly beaming out 200 watts across the State. The communication systems were regarded at the time to be more technically advanced than the police and the military. These pioneering efforts were directed by Geoff Weste, and later technical experts like Rex Philpot, John Whitehead, Charlie Reisinger and many others who designed, built and repaired most of the radio equipment. There was a dedicated radio laboratory at Surrey Hills in Melbourne.Radio setSTC Star Radio Telephone Type FR5.1.25-STradios, forests commission victoria (fcv)

In order to expand the understanding of the general public, Vision Works - a division of RBS - produced this CD designed to offer sighted users the experiences that people had when undertaking a sighted guide course and when working with blind or vision impaired colleagues. "The information contained in this module will enable you to assist people who are blind and vision impaired whether they be customers, friends, relatives or anyone else you may come in contact with. This interactive educational package encourages users to work at their own pace to learn practical communication techniques; methods of providing effective customer service; and ways of developing the skills needed to safely guide a person who is blind or vision impaired. It also includes a game based on sighted guide techniques and evaluation questions designed for in-house training. This CD has been designed, based on the work of professional service providers at Royal Blind Society, a major blindness agency in Australia."1 CD-ROM with text and imagesPC CD-ROM: Windows 95/98/2000 The information contained in this module will enable you to assist people who are blind and vision impaired whether they be customers, friends, relatives or anyone else you may come in contact with. This interactive educational package encourages users to work at their own pace to learn practical communication techniques; methods of providing effective customer service; and ways of developing the skills needed to safely guide a person who is blind or vision impaired. It also includes a game based on sighted guide techniques and evaluation questions designed for in-house training. This CD has been designed, based on the work of professional service providers at Royal Blind Society, a major blindness agency in Australia.royal blind society of new south wales, education

Electrical telegraphs were point to point text messaging systems primarily used from the 1840's until the late 20th century. It was the first electrical telecommunications system and were sent by an operator or telegrapher using Morse code. Social telegrams were also encouraged and special pictorial forms and envelopes were designed such as the special purple form and envelope which was used when conveying condolence details during World War 2.(fn. Powerhouse https://collection.powerhouse.com.au/object/163103). There was a brief resurgence in telegraphy during World War I but the decline continued as the world entered the Great Depression years of the 1930s.  Although telegraph lines continued to play an important part in distributing news feeds from news agencies post World War 2, the rise of the internet in the 1990s and the widespread installation of the telephones in homes saw the need for telegrams to greatly decline. When the Commonwealth Post and Telegraph Act was passed in June 1902, and a national Postmaster General's Department (the PMG) was established the responsibility for the nation's mail and telephone services fell on Post Offices. The Bendigo Post Office, built in 1887 and situated on Pall Mall was the central distribution centre for receiving and delivering telegrams and continued to deliver communication and postal services until 1997. Now a Visitor Centre, dedicated volunteers at the Post Office continued to demonstrate and educate the public about telegraphic services and the development of this unique form of communication up until 2019 when Covid 19 disrupted every day life, coupled with the death Ted Rankins (the last Post Master and a long term telegraph volunteer at the Post Office). This book was issued to Junior Postal Workers in Bendigo to guide them in the delivery of telegrams and designed to fit into their delivery satchels and carried while on the job. In the early years telegrams were delivered by bicycle and this manual is part of the postal collection donated by the Rankins family in memory of Ted. Small, blue, vinyl covered manual. Contains thirty printed pages covering all aspects of how to correctly deliver telegrams. Topics include 'Loss of telegram', 'Undelivered Telegram', 'special Delivery' and 'Beware of Dogs'. Bound with two ring metal clip. Front cover; Australian Post Office / Telecommunications Division / Telegram / Delivery / Instructions / Headquarters / 1962 Various annotations and updates throughout. ted rankins collection, bendigo post office, bendigo tourism, city of greater bendigo tourism, post office collection

Used to communicate with the local telephone exchange and for connection to other subscribers. The introduction of automatic exchanges saw the their demise. This phone was used in the family home of the donor at Caboolture (aboriginal for carpet snake) during the 1940s and 1950s.A magneto telephone for communication with a manual telephone exchange. The handle on the right hand side, which was turned to rotate the magneto to call the exchange - ask operator for a number and then to be connected. Telephone enclosed in a specially designed box for mounting on the wall. There was a bell on top which rang when the magneto ringer at the exchange was turned. Fitted with a carbon microphone mounted on the front of the box for the transmission of the spoken word and an electro- magnet. A receiver which hangs on the left hand side on a hook. The hook acts as the on and off switch to answer the call and to switch on the battery to provide power for the receiver and energize the transmitter. There is an angled ledge for writing any messages. There is no battery. The circuit for the phone is on the inside of the door to the interior of the phone. pHone is type CDA116 - PMG Registered - Ericsson.communication, telephonic

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections