This article by journalist Bill Hitchings describes the state of the land market and cost of transporting building materials, Phillip Island, late 1960s. At that stage a number of outlying residential estates had been created, especially on Phillip Island South Coast and at Cowes West. While blocks of land on the outlier estates were very cheap and poorly serviced, the Cowes blocks were selling at $3000 per residential block. Hitchings quotes the owner of the Hollydene motel, Reg Orr, as saying that when the new bridge opens shortly he did not expect it to create a rush of visitors or residents.Bill Hitching was a well-known Melbourne journalist. This article gives an idea of land values on Phillip Island in the late 1960s, the fact that business owners were prepared to upgrade and expand their businesses to cater for extra potential demand on accommodation, and the strong identification of Phillip Island with the Phillip Island Penguin Parade in the minds of the general public in Melbourne. The significance of the new Phillip Island bridge to Phillip Islanders and visitors, and the cost of the bridge, are also outlined. Reg Orr was highly active in the business community of that era on Phillip Island. The Hollydene motel was a well-known Phillip Island accommodation venue.T-shaped article cutting with large image at top of article, dark due to poor photcopy. Double collumn text under photo clearly readable. Black and white.Sun/29/8/6 (?) Probably: Melbourne Sun newspaper, 29 August, 1969phillip island, phillip island tourism, development, hollydene motel, reg orr, phillip island penguin parade, land values, phillip island first bridge, phillip island 2nd bridge, transportation costs