Wodonga & District Historical Society Inc
Memorabilia - Souvenir Coasters - H. D. Lee Pty. Ltd, Stephen Daly, 1983
... -stephen daly On top half of coaster "H.D. LEE (AUST) PTY LTD /10 ...
H.D. Lee (Aust) was established in 1973 as a joint venture between Yakka Pty Ltd and Vanity Fair. In 1973 it decided to move to Albury-Wodonga, encouraged by government decentralisation assistance, lower overheads and the central location of the region.
H.D. Lee opened a temporary pilot factory with 12 staff in Kiewa Street, Albury, in January 1974 while a new 50,000 sq. ft. factory for 400 staff was built on council land in West Wodonga. This was erected by local builders Zauner Construction, completed in late 1974 and began operations in April 1975. The factory became Australia’s second largest jeans manufacturer and employment in Wodonga at times exceeded 400 staff.
In 1991 Yakka, which already owned 50 per cent of the H.D. Lee shares, bought out the rest. It quickly moved to reduce staff and transferred the administration to Broadmeadows. By 1997, the workforce had fallen to 110, and production of Lee and Faberge jeans, jackets and shorts gave way mostly to industrial wear.These coasters represent an industry which was a major employer in Wodonga. The establishment of H. D. Lee (Aust) was a direct result of Australian government's policy of decentralisation in the 1970s. A blue box containing 6 coasters to commemorate 10 years of H.D. Lee operations in Australia. Coasters are gold and include the Lee company logo. The box also includes information regarding the background of the manufacturer, Paul-Stephen Daly.On top half of coaster "H.D. LEE (AUST) PTY LTD /10 YEARS/ 1973-1983"
Between lines of stars "Lee the ultimate jean"h.d. lee, wodonga, decentralisation, paul-stephen daly