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Melbourne Tram Museum
Photograph - Digital Image, Cheryl Grant, MMTB No. 133 at the Burwood terminus, Toorak Road, 2012
Digital image of MMTB No. 133 at the Burwood terminus, Toorak Road (was Norwood Road), mid to late 1930's. Tram has the destination of "Melbourne" On the corner is T. E. Turner Chemist shop. Also a shop advertising the Melbourne Herald. It would appear from the insulators in the overhead, that the line has been duplicated to the terminus (1934 - Melbourne Timeline history book). Image scanned from Valentine Series postcard No. 235, titled "Tram Terminus Burwood" See also Reg Item 42 for a similar photograph and Reg Item 1751 for the use of this photo in an reproduction of a 1938 letter.trams, tramways, burwood, toorak rd, tram 133, p class, mmtb -
Melbourne Tram Museum
Photograph - Colour Photocopy/photocopies, "To Doncaster Tower by Electric Tram", c1990
Colour photocopy reproduced onto an A3 sheet titled "To Doncaster Tower by Electric Tram" reproduction poster, advertising the Box Hill to Doncaster tramway, featuring an image of the tower, tramcar giving details of the train / tram fare from Princes Bridge Station and the timetable for trains and trams. Has the name of "H. J. Hilton" on the lower edge and printed by "Reporter" office, Box Hill. For the framed poster see Reg Item For a printers version of the poster (black and white) see Reg Item 326.trams, tramways, box hill, doncaster, railways -
Melbourne Tram Museum
Photograph - Set of 3 Black & White Photograph/s, John Dare, 1975
Set of three photograph by John Dare, 9/3/1975 of the operation of the TMSV horse Royal Park Zoo tram, No. 256, in the South Melbourne Football ground loop. .1 - Side of view of the tram with horse. .2 - With "Seven Colour Television Tram" passing on the inbound track. .3 - general view of the tram. The adtrams article (http://www.vicsig.net/index.php?page=trams&article=adtrams) accessed 22/8/2013 gives the advertising tram as SW6 900. image i4 - scan of three back of the photographs.On .1 and .3 - On rear ink "Recently restored horse tram was one of the highlights of the Labour Day weekend when it operated on a loop of track opposite the South Melbourne Football Ground. 9/3/75". Along with the ARHS Photo collection and John Dare name and address stamp. On .2 - as for .1, but with the additional words "Here it is seen paralleling the seven colour television tram"trams, tramways, horse trams, tmsv, south melbourne loop, advertising trams, tram 256, tram 900 -
Falls Creek Historical Society
Journal - Schuss Vol. 22. No. 7 September - October 1956
Schuss was advertised as Victoria’s Official Ski Journal It was issued monthly from 1935 to 1961 except during the war when summer issues covered two months. This continued after the war, but it averaged 10 issues annually over its 25 year life. Schuss was published by the Ski Club of Victoria which had a membership of 38 Ski Clubs and demanded to be recognised as the prime authority on skiing in the state. The other 30 ski clubs with 85% of the members disagreed and the politics of skiing became heated. These clubs formed the Federation of Victorian Ski Clubs with their own journal, Ski Horizon. With the establishment of the Victorian Ski Association, Ski-Horizon published its last issue in Nov - Dec. 1955 and the role of the official journal was fully taken over by “Schuss”. This item is significant because it contains stories, images and information documenting the development of the ski industry in Victoria.The journal features stories and events chronicling developments in Victoria and internationally. This issue also has a banner advertising the 1956 Melbourne Olympic games across the bottom of the cover. Results of the N.E.D.S.A. Championships held at Falls Creek over the weekend of July 28 - 29 are included.schuss journal, the ski club of victoria, n.e.d.s.a. events at falls creek -
Falls Creek Historical Society
Journal - Schuss Vol. 22. No. 1 January - February 1956
Schuss was advertised as Victoria’s Official Ski Journal It was issued monthly from 1935 to 1961 except during the war when summer issues covered two months. This continued after the war, but it averaged 10 issues annually over its 25 year life. Schuss was published by the Ski Club of Victoria which had a membership of 38 Ski Clubs and demanded to be recognised as the prime authority on skiing in the state. The other 30 ski clubs with 85% of the members disagreed and the politics of skiing became heated. These clubs formed the Federation of Victorian Ski Clubs with their own journal, Ski Horizon. With the establishment of the Victorian Ski Association, Ski-Horizon published its last issue in Nov - Dec. 1955 and the role of the official journal was fully taken over by “Schuss”. This item is significant because it contains stories, images and information documenting the development of the ski industry in Victoria.The journal features stories and events chronicling developments in Victoria and internationally. This issue also has a banner advertising the 1956 Melbourne Olympic games across the bottom of the cover. Items related to Falls Creek in this issue include:- Page 17 features a review of Skyline Lodge and preparations being made by Bob Hymans to install a new lift at Falls Creek Pages 27 and 28 detail information and descriptions of cabins and lodges in Victoria including Skyline, Wilkinson Memorial Lodge, Cope Hut and Cole Cleve Memorial Hut, Bivouac Hut and Summit Hut at Mount Bogong. An advertisement for Ski Boots from J Molony is on page 5. Although only referring to their Melbourne address, Molony's operated a shop at Falls Creek during the winter season.schuss journal, the ski club of victoria, skyline, bob hymans -
Falls Creek Historical Society
Journal - Schuss Vol. 22. No. 8 November - December 1956
Schuss was advertised as Victoria’s Official Ski Journal It was issued monthly from 1935 to 1961 except during the war when summer issues covered two months. This continued after the war, but it averaged 10 issues annually over its 25 year life. Schuss was published by the Ski Club of Victoria which had a membership of 38 Ski Clubs and demanded to be recognised as the prime authority on skiing in the state. The other 30 ski clubs with 85% of the members disagreed and the politics of skiing became heated. These clubs formed the Federation of Victorian Ski Clubs with their own journal, Ski Horizon. With the establishment of the Victorian Ski Association, Ski-Horizon published its last issue in Nov - Dec. 1955 and the role of the official journal was fully taken over by “Schuss”. This item is significant because it contains stories, images and information documenting the development of the ski industry in Victoria.The journal features stories and events chronicling developments in Victoria and internationally. This issue also has a banner advertising the 1956 Melbourne Olympic games across the bottom of the cover. Pages 279 - 280 included and article "Operation Leaping Lena" explaining the operation and service offered by the oversnow tractor used by Cecil Dobson and Orest “Ory” Freauf to bring in supplies to Falls Creek. A photo of "Leaping Lena' is featured on page 285. Pages 283 features a report by Keith Fizzell of the Victorian Ski Club on his visit to Mt Bogong. Page 294 has a photo and brief item acknowledging Jim Curtis for many years Secretary of the Bogong Ski Club who was taking up a new position with the Snowy Mountain Authority.schuss journal, the ski club of victoria, "leaping lena", jim curtis falls creek -
Falls Creek Historical Society
Flyer - Koki advertising 1970
These items are from the private collection of George Shirling of Red Onion, Falls Creek. This flyer was a major item in the marketing campaign for the winter season 1970. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is features George Shirling in marketing material for Koki Alpine Lodge, Falls Creek.A flyer outlining the Winter season tariffs for Koki Alpine Lodge. It features an image of George Shirling surrounded by icicles hanging from the eaves of Koki, as well as text.george shirling, koki lodge -
Port Melbourne Historical & Preservation Society
Poster - PS Weeroona, PS Hygeia and PS Ozone, Deane Taylor, c 1912
Appears to be a trimmed version of an advertising poster for the bay steamers, Weeroona, Hygeia and Ozone. The original poster has a brown border with 'Health and Pleasure Trips on Port Phillip Bay' above the picture and 'by the "Weeroona" "Hygeia" and "Ozone"' below the picture. The border and some of the picture, including the artist's signature, have been removed to create this item. The Nepean Historical Society Inc. hold an intact version of the advertising poster. The full version of the image was also used for a postcard by B R Gowan & Co held by the State Library of Victoria.Large unsigned, framed poster of PS Weeroona, PS Hygeia and PS Ozone formerly owned by Captain Harry GRAY. Glass fronted.piers and wharves - station pier, transport - shipping, arts and entertainment - visual arts, captain george henry (harry) gray, ps weeroona, ps hygeia, ps ozone, bay cruisers -
Flagstaff Hill Maritime Museum and Village
Postcard - Historical, building, New Gaiety Theatre, Strand, 1905-1907
The nine postcards in this set were donated together and date to the early 1900s. All but one postcard in this set shows images of Warrnambool, in the Western District of Victoria; the other has a London image. The postcards were all printed in Great Britain according to that country’s postal regulations. The fronts of all cards have titles printed in red. Most of the images on the cards are attributed to photographer Joseph Jordan and belong to the Jordan Series. The back of these cards has an outline for a postage stamp, a vertical dividing line and a heading on each side of the line to separate the Correspondence from the Address. However, this postcard is the 'odd one out' in that its location is London, it has no border, it has no reference to 'Jordan' or 'Jordan Series' no reference to the printer, no 'correspondence heading', it is slightly smaller than the others, and it has text in the stamp area that refers to 'inland' and 'foreign' postage, a half-penny inland and one-penny overseas.. Postcards or ‘correspondence cards’ appeared in Britain in 1894. They were plain cards with a space for the message on one side and an address on the other; regulations didn’t allow anything but the address to be written on the ‘address’ side. In 1902 the British regulations then allowed a picture to be printed on the front and the address on the back, so messages had to be written on the picture side. Soon, the regulations changed and the back was divided for a message and the address. New Gaiety Theatre, Strand [London] - The New Gaiety Theatre opened in 1903 on the corner of The Strand and Aldwych, London. The second show performed in the new theatre was “The Spring Chicken” in 1905. The third show followed in 1907. The preprinted postage cost on the stamp outline is ½ d. or half penny; according to The Great Britain Philatelic Society, Great Britain Postcard Stamps were priced 1/2 d. or Half Penny from 1-Oct-1870 to 3-Jun-1916. The postcard is significant for its inclusion with a set of nine postcards, eight of which are images of Warrnambool and its district and photographed by Joseph Jordan. It is also curious for is lack of connection to Jordan. Postcard, one of nine, portrait orientation, coloured print. The image shows a tall three-storey corner building with a statue on its domed tower and smaller towers on the sides. The top two storeys have balconies with columns, and overhang the ground floor, providing cover over the footpath. The foreground has horse-drawn carriages and coaches, and motorised vehicles including a bus. Figures wearing top hats and others in long dresses are in front of the building, which has a sign on the corner advertising the building and its current show. There is no correspondence written on the card. The front of the postcard has a printed red title and an inscription on the image. The reverse has inscriptions and outlines for a postage stamp. Made in Britain.Sign on the image of the building: “GAIETY / SPRING CHICKEN / THEATRE” On the front in red: “New Gaiety Theatre, Strand” On the back in printed in green: Stamp box “INLAND / 1/2d.’ STAMP / FOREIGN 1d.” “POST CARD” “THE ADDRESS ONLY TO BE WRITTEN HERE” flagstaff hill maritime museum, flagstaff hill maritime village, flagstaff hill maritime museum and village, maritime museum, warrnambool, great ocean road, warrnambool and district, warrnambool scenes, local scenes, views of warrnambool, postcard, souvenir, correspondence, cameo postcard, new gaiety theater, the strand, spring chicken, gaiety theatre, london theatre -
Greensborough Historical Society
Photograph - Book - Digital Image, Colonial Mutual Life Assurance Co, Colonial Mutual Life Cookery Book: cuts of meat, 1932_
A page from "Colonial Mutual Life Cookery Book". This page contains cuts of meat - pork and veal - and several curry recipes. An example of 1930s advertising through cookery and homemaker booksAn example of early 20th century advertisingDigital copy of page of a bookrecipe books, historic advertisements, cookery books, colonial mutual life, meat cuts -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Laurel Kerosene, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Laurel Kerosene and gives many uses for kerosene that are no longer common in the 21st century, such as refrigeration, cleaning, lighting, heating and cooking.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, laurel kerosene -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Sausetta Blended Spices, by Fowlers Vacola, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Sausetta Blended Spices, by Fowlers Vacola, used for flavouring home made sauces.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, sausetta blended spices, fowlers vacola -
Greensborough Historical Society
Photograph - Book - Digital Image, Selected recipes from "The Leader" spare corner books, 1930s
Front and back covers of "Selected recipes from "The Leader" small corner books". The back cover is an advertisement for Fowlers Vacola bottling outfits.An example of early 20th century advertisingDigital copy of front and back covers of a bookthe leader, recipe books, historic advertisements, fowlers vacola -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Janitor Cleanser, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Janitor Cleanser, "a universal cleanser for kitchen, laundry and all household chores".An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, janitor cleanser -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Fowlers Vacola, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Fowlers Vacola and shows a variety of bottles and caps used in the Fowlers Vacola system.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, fowlers vacola -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Griffiths Bros. Tea, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Griffiths Bros. Tea and shows different varieties of tea.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, griffiths bros tea -
Greensborough Historical Society
Photograph - Advertisement - Digital Image, Floor Coverings Pty Ltd Melbourne, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for Floor Coverings Pty Ltd of Flinders Lane MelbourneAn example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books -
Greensborough Historical Society
Advertisement - Digital Image, McAlpin's Self Raising Flour, 1930s
Advertisement from "Selected recipes from "The Leader" small corner books" (1930s). This advertisement is for McAlpin's Self Raising Flour.An example of early 20th century advertisingDigital copy of advertisement from a bookhistoric advertisements, "the leader" small corner books, mcalpins self raising flour -
Kew Historical Society Inc
Print - Dining Room of the 'Laminex House', Brougham Street, Kew, 1956-1960
Hugh G Ferguson (1900–75) worked in Advertising as an account manager, and was campaign director for Arthur Rylah is Victorian politics. He organised the first major trade fairs at the Royal Exhibition Buildings after the Second World War, including a World Trade Fair. He built a home in Brougham Street and represented North Ward on Kew Council from 1952 to 1968. He was elected Mayor for the 1959-60 term.Advertising promotional photoshoot in the dining room of the so-called 'Laminex House', in Brougham Street, Kew. The room was fitted out with laminex furniture to promote the brand and its products. This image was a later colourised version for an advertising campaign. The room was in the home of Cr and Mrs Hugh G Ferguson.advertising -- laminex products, laminex, hugh g ferguson, houses -- brougham street (kew) -
Kew Historical Society Inc
Print - Bedroom of the 'Laminex House', Brougham Street, Kew, 1956-1960
Hugh G Ferguson (1900–75) worked in Advertising as an account manager, and was campaign director for Arthur Rylah is Victorian politics. He organised the first major trade fairs at the Royal Exhibition Buildings after the Second World War, including a World Trade Fair. He built a home in Brougham Street and represented North Ward on Kew Council from 1952 to 1968. He was elected Mayor for the 1959-60 term.Advertising promotional photoshoot in the bedroom of the so-called 'Laminex House', in Brougham Street, Kew. The room was fitted out with laminex furniture to promote the brand and its products. This image was a later colourised version for an advertising campaign. The room was in the home of Cr and Mrs Hugh G Ferguson."Laminex Bird's Eye Maple used for laminating a bedroom suite"advertising -- laminex products, laminex, hugh g ferguson, houses -- brougham street (kew) -
Greensborough Historical Society
Book - Digital Image, Colonial Mutual Life Assurance Co, Colonial Mutual Life Cookery Book, 1932_
Front cover of "Colonial Mutual Life Cookery Book". An example of 1930s advertising through cookery and homemaker booksAn example of early 20th century advertisingDigital copy of front cover of a bookrecipe books, historic advertisements, cookery books, colonial mutual life -
Flagstaff Hill Maritime Museum and Village
Textile - Flour bag - Moran & Cato's
The flour bag is an example of packaging from the grocery store, Moran & Cato's. Moran & Cato's were a large chain of grocery stores operating from the late nineteenth century to the mid twentieth century across Victoria, Tasmania and New South Wales. The address on the flour bag is for the warehouse (wholesale depot) of the business which was a significant building in Brunswick St, Fitzroy.The flour bag provides a snapshot of packaging for a well known grocery store of the early twentieth century. The advertisement on the back for 'Cleaned Fruits' is an example of advertising that highlighted important facts relevant to that time (e.g. "latest Special Machinery" and "with running water").Small calico flour bag for self-raising flour (7lb) supplied from Moran & Cato's in Brunswick Street, Fitzroy, Melbourne. The front of the bag includes not only the detail of the business but ideas for baking, images of wheat and claims as to its excellence. The back of the bag has a written advertisement for 'Cleaned Fruits' another product of the company.Front - Wheaten Flour, Moran & Cato's, Trade mark The M & C Brand Registered, 7lbs Nett, The Highest Standard of Purity and Excellence, prepared with phosphate aerator, Self-raising Flour, For making scones bread cakes puddings & pastry, Warehouse & Office- Brunswick Street, Fitzroy, Melbourne Back - Moran & Cato's, Cleaned Fruits are Perfection, (advertising text), The Same High Quality, The Same Prices at all our Branches.flagstaff hill maritime museum and village, great ocean road, shipwreck coast, calico, domestic object, textile, food storage, moran & cato's, flour bag, self-raising flour -
Ringwood and District Historical Society
Pamphlet - Auction Sale, Berringa Park Orchards Estate, Ringwood, Victoria - 1914
Multi-fold brochure advertising public auction of 37 lots on Saturday 7th November, 1914. Brochure includes terms of sale, description of subdivision features and local facilities, and photographic images of the area. Three-page Park Orchards Estate Price List attached.Subdivison includes Smedley Road, Oban Road, Berringa Road, and Williams Road, North Ringwood. Auctioneers: Coghill & Haughton, 79 Swanston Street, Melbourne, in conjunction with J.G. McAlpin, Ringwood. Brochure includes Clearing Sale to be held same day for "everything required to work these orchards, from a packing needle to a traction engine ... comprising the most up-to-date and extensive farm & chaffcutting plant in this great district". -
Ringwood and District Historical Society
Photograph, Heathmont Railway Station, 1926. Image taken from a land sale brochure advertising Charm-View Estate Sub-division opposite the station
Black and white photographs (2 copies - same size)Written under photograph - HEATHMONT ELECTRIC RAILWAY STATION. Written on back of photograph, "Photo taken from Sub. Div. Land Sale - Heathmont Electric Railway Station right opposite Estate. Charm-View Estate. Heathmont (For private Sale), 1926?" -
Ringwood and District Historical Society
Photograph, Ringwood Railway Station, c.1925
2 photographs, {1 large and 1 sepia postcard size}Inscription below photograph reads, "Railway Station, Ringwood. Real photo series M.2451." "c.1925". Image shows steam train at platform, with Main Street shops , advertising posters, and Loughnan's Hill in the background -
Wodonga & District Historical Society Inc
Ephemera - Pilkington's Shoe Store Calendar
Len and Merle Pilkington came to Wodonga in 1947. They both gained employment with Mann’s of Wodonga where Len became manager of the Shoe Department. When the Sumsion’s shoe shop became available Len and Merle bought it in partnership with Erne Mann. The partnership dissolved a year later and Len and Merle continued as Pilkington’s Shoes. In the 1950s, the shoe repair shop belonging to Nick Hauser was up for sale and Len and Merle extended their business. In the mid-1950s they were joined by their son Barry who continued to work there in a variety of roles including shoe repairer, salesman and accountant. Over the life of Pilkington’s Shoes they operated from two different locations in High Street, Wodonga. At one stage the business provided a living for six staff, but the impact of the recession of 1982 – 83, competition from chain store discount prices and a reduced demand for high quality shoes took their toll on the business and Barry Pilkington closed his doors after several decades serving the Wodonga community. This Calendar promoted “Paddle” shoes. Paddle Bros. Shoes Pty. Ltd. was started by Joe Paddle and his seven sons, from a small shed in Carlton. Paddle then moved to a factory in Fitzroy and later in Mornington and Ballarat. In 1982 Paddle Bros. Shoes Pty. Ltd. was purchased by Rivers (Australia) Pty. Ltd. These images and calendar are significant because they document a long standing business in Wodonga.A coloured Calendar from Pilkington's Shoe Store Wodonga advertising Paddle Shoes. It is accompanied by some black and white images of the owners and premises.Paddle Games Calendar With compliments from Pilkingtons Shoes The Friendly Footwear Store 106 High St., Wodonga Telephone: 560 Paddle for longer shoe wear - proper foot care.pilkingtons, wodonga businesses, pilkingtons shoes -
Greensborough Historical Society
Book - Digital Image, Semco, Semco smocking instruction book: sample pages, 1950s
Sample pages from "Semco smocking instruction book". An example of 1950s advertising through sewing and homemaker books. In this book, instructions are given for smocking of garments. Smocking is an embroidery technique used to gather fabric. An example of mid 20th century advertising through 'how-to' books.Digital copy of ample pages from a bookhistoric advertisements, smocking, embroidery, hand sewing, semco -
Royal Australian and New Zealand College of Obstetricians & Gynaecologists (RANZCOG)
Print - Lithograph, Peter Jacobs (b. 1949), The Bathroom, 1988
It is likely this item was received from the estate of John 'Jack' Courier. Courier left a bequest to the College consisting of a significant number of artworks by himself and others, including Peter Jacobs.Stone coloured lithograph print of a figure in a bathtub. The head and shoulders of a figure are visible within a bathtub at the centre of the image. The top half of the face of the figure is obscured. There is a mirror visible in the background at the upper right of the image. Handwritten text below image reads " 'The Bathroom' 3/15 Jacobs 88". There is a large auction house sticker printed with the number '82' attached to upper right of reverse of the object. There are also two smaller auction house stickers attached to the upper section of the reverse of the object. Two D-ring fittings and a cord have been added to the reverse of the artwork for hanging. There is a sticker advertising the framer of the work at the bottom centre of reverse.The Bathroom' 3/15 Jacobs 88 -
Sunbury Family History and Heritage Society Inc.
Photograph, Rosa McCall, Anderson Road, February 2014
The street in the photograph is Anderson Road in Sunbury, looking towards Darbyshire Road and the NW. The driveway with the hoarding on the LHS leads to the former Sunbury Storage Business. The photograph was taken in February 2014.A non-digital coloured photograph of a street with four cars parked along it and an advertising notice on the LHS of the image. Some housing and open areas are visible in the distance.anderson road, darbyshire road, sunbury -
Greensborough Historical Society
Book - Book - Digital Image, Paragon Art Needlecraft, Smocking Simplified: sample pages, 1940s
Sample page from "Smocking Simplified", showing a line drawing of two small girls wearing smocked dresses. An example of 1940s advertising through sewing and homemaker books. In this book, instructions are given for smocking of garments. Smocking is an embroidery technique used to gather fabric. An example of mid 20th century advertising through 'how-to' books.Digital copy of sample page from a bookhistoric advertisements, smocking, embroidery, hand sewing, paragon art needlecraft