These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections

Black and white historic postcard (Set 1 No 6 ) Nunawading Shire Electric Supply - early 1920s - showing truck and five men squatting beside it. Original supplied by Nunawading Library & Information Service.nunawading shire electric supply, nunawading library & information service

Used by donor in 'Blackburn - a picturesque history'Black & white Photo of Blackburn Tennis Club (Captioned) in early 1900s. Club founded in 1908. See page 41 of Da Costa book.blackburn tennis club, founded 1908

Residence & vineyard bounded by Murray Valley Highway, Hunter Street & Carlyle. Planted by Thos. Reeve, an early settler of Rutherglen. Relatives still living (1985) Mrs Joan Ray, Rutherglen is a grand-daughterBlack & white postcard size sepia photograph, mounded on cardboard, of house and vineyardIn ink on back of photo: "Entrance to Vineyard / & Residence of T. Reeve / Orwell Vineyard / Rutherglen Victoria"orwell vineyard, thomas reeve

Photographic postcard showing view of Loch KatrineOn back a note to Mrs. Pape (early resident) from M.C.W. dated 22/12/1912: "Dear Mrs Pape. I arrived home safe. We are having terrible hot weather up hear. I suppose you are having the same so I wish you a Merry Xmas from M.C.W."loch katrine

Rutherglen State School No. 522 was opened early in 1909 when the Rutherglen Common School (built in 1872 and opened in 1873) became overcrowded. Rutherglen State School is still operating as a primary school, and the Common School is now the Museum of the Rutherglen Historical Society.Black and white photograph, printed on postcard, with a decorative printed border. This one shows Rutherglen State School on the day of its opening in 1909.Printed at the bottom of the photo: "State School, Rutherglen"rutherglen state school, rutherglen common school, rutherglen primary school

Three black and white photographs of old postcards, mounted on a sheet of decorative grey paper. Top one is an early depiction of Fairfield House. Bottom left one shows two oval photographs with a banner between them. Top one of these is of a wheat harvest, bottom one is of Lake Moodemere Gala Day. Bottom right one shows the Rutherglen water tower, after it had been decommissioned and the structure added to the top to make it look like a wine bottle.fairfield house, water tower, rutherglen winebottle, lake moodemere, harvesting

One of a group of photographs salvaged from a fire, which took place in late 2007 or early 2008, at the cellars building that is now the home of the Rutherglen Estate tasting rooms and the Tuileries restaurant and accommodation. The building started as the cellars of D.G. Hamilton, and passed through the hands of Seppelts, before coming under its present ownership.Colour postcard photograph of the front of a wine cellar.On front of building: "Seppelts Rutherglen Winery" On back of card: "Rutherglen Victoria. One of the Seppelt chain of wineries, with its distinctive date palms" d g hamilton, rutherglen estates, tuileries, wine cellars, fires, clydeside cellars, seppelts

A computer screen-print, from the eBay website, advertising this postcard for sale, was found filed with our photographs. Not recognising it as one already held, Martha Valentine purchased the card from eBay and donated it to the collection.Early black and white photograph of Rutherglen Park, printed on a postcard. A horse and cart and a bicyclist are on a path between large trees, with a very large pine tree at the centre of the photograph.At foot of photo: "The Park Rutherglen." On back of card, in the space for a message, is written: "Springhurst, Monday May 15th", and the card is addressed to "Miss Ivy Blackwood, Castella St, Healesville, Victoria"rutherglen park

Dr L L Smith was a pioneer of the Vermont District. He owned 250 acres in the area bounded by Boronia, Canterbury and Heatherdale Roads and the creek. The property was known as L L Vale after which the road was named. Name was changed to Boronia Road in later years. He was a Doctor with rooms in the City, was a member of Parliament.Sepia Postcard of L L Road, Vermont (now Boronia Road) taken in the early 1900s (card is postmarked 27 Aug 1909). Shows the road going down it is presumed to the creek. It is possible that the house is that of Dr.L.L.Smith. See History.|Orchard in background is the Finger orchard. (from Mr. Shambrook - Tim's father)|Information on the back of the Postcard reveal it was sent to Miss Roberts of 61 Hoddle Street Richmond Victoria by Muriel at 37 Victoria Road Northcote and was posted at the Fairfield Post Office Victoria on 27 August 1909. Text is 'Dear Ethel Just a Post Card to let you know I will be out to see you on Monday if convenient. I came down with Mr Hutchinson and he asked me what were we laughing out on the Sunday when he came up. Muriel|See the following references -ND199, 313, 539. 1242, 2013, 3680 & 4295.l l road vermont, boronia road vermont, smith . l l dr

Sketch of early miner's hospital in Lydiard Street North before being rebuilt in Drummond Street North.ballarat hospital, building, public

Photographed from an early sketchBlack and white photographic postcard showing work in progress on building of entrance piers. On partially built pier workmen standing on decking, sand dunes and lake at back and Jemmys Point in background. Lakes Entrance VictoriaWork on the new entrance, from an early sketchdredging, occupation, waterways, public works

Oval shaped picture. Also other copies, oval shaped 12.5 x 17.5 cm and 17.5 x 25 cm. Also two black and white prints 9 x 13 cm.Sepia postcard in cameo image, showing early view of eastern pier at the entrance to Gippsland Lakes from ocean - Bass Strait, at Lakes Entrance, Victoria. Photo shows work shed and crane at end of wooden eastern pier, SS Wyralla at sea.Lakes Entrance, Gippsland Lakesjetties, machinery, ocean, waterways

Also black and white copy 16.5 x 25 donatedSepia toned copy photograph of a postcard of the punt, two men and early model motor vehicle on punt. Johnsonville, Victoria.boats and boating, waterways, animals

The tourist track running alongside the creek from Sassafras Mechanics’ Hall to Emerald. In the early 1900s the track started at Rostrevor Guest House.Black & White postcard P1501 from the Rose Series. Shows a log bridge along a tree fern lined section of the Tourist Track.On reverse - POST CARD A Real Photograph. Produced in Australia.rose series, sassafras, track, postcard, mechanics' hall

The tourist track running alongside the creek from Sassafras Mechanics’ Hall to Emerald. In the early 1900s the track started at Rostrevor Guest House.Black and white photograph. Rose Series P. 4825 postcard showing a footbridge along a Tourist rack surrounded by bush and tree ferns.rose series, rostrevor, mechanics' hall, sassafras, track

The tourist track running alongside the creek from Sassafras Mechanics’ Hall to Emerald. In the early 1900s the track started at Rostrevor Guest House.Black and white Rose Series postcard P. 4832 showing a section of the Tourist Track in Sassafras surrounded by tree ferns and bush.On Reverse POST CARD A Real Photograph. Produced in Australia.sassafras, rose series, postcard, track

The township of Sassafras taken late 1940s. The man in the foreground in the trilby, carrying the rucksack is a Rose Series employee. He appears in many of the photos. Sassafras House can be seen in the centre of the picture.Black and white copy of a Rose Series postcard P. 145 showing two men stnding at the side of the road . Behind them is the early township of Sassafras.sassafras

John Lundy-Clarke grew up in the Kalorama/Mt Dandenong area and later in life (1972-74) began to write a comprehensive history of the area working from an original settlement map in an effort to cover all areas. Harmony Vale was the name of the homestead built by early pioneer Jabez Richardson. The whole of the valley took on this name. The building lasted until 1933. The Silvan Dam was completed in 1932 and was full when this photograph was taken.Black and white photograph looking down over a forested area with a dam in the background. Copied from a Rose Series postcard c1933. Handwritten inscription on reverse by John Lundy-ClarkeRose Series photo of 1933 showing “Harmony Vale” still standing. Copied 1973 JLCharmony vale, silvan dam, jabez richardson

Photograph likely taken on Childs Road in Kalorama in the early 1900s.Black and white photograph showing a woman with a long dress, apron and headscarf leading a got that is hitched to a small cart loaded with collected firewood. They are on a dirt road with bush above them. The photograph has been produced in postcard format with the picture in an oval in the centre of white frame.goat, wood collection, cart, wood, kalorama, childs road

Postcard showing the Trig Point Observatory on Mt Dandenong. Two women and a man are standing on the rock base. Early 1900s.Printed on front of postcard: "OBSERVATORY," DANDENONG MOUNTAINS (VIC.) Printed on back of postcard: Photographed by ERASMUS B. ALLAN, Fitzroy ASK FOR Allan's "Guide to the Dandenong Mountains." Published Shortly. Price 1/- HUTCHINSON'S Lit. Collins Street Melbourne.mt dandenong, trig point, mt dandenong observatory, erasmus b allan

Postcard showing Mt Dandenong Trig Point Observatory on the RHS and a covered shelter on the LHS. Early 1900s.On front of postcard: OBERVATORY, MT DANDENONGtrig point, mt dandenong, mt dandenong observatory

Postcard showing a woman wearing a long dress and wide brimmed hat standing on a footbridge that crosses the Olinda Creek. Tree ferns and bushes are in the background. Taken early 1900s.On front of postcard: View near the Falls, Mount Dandenong. On back of post card: Mason, Firth & McCutcheon, Printers, Melbourne.mason, firth & mccutcheon, olinda falls, footbridge, bridge, mt dandenong, olinda creek

Original postcard showing two men splitting wood in the forest at Mt Dandenong. They are using axes. Early 1900s.On front of postcard: Splitting in the State Forestwood chop, splitters, wood splitters, forest, mt dandenong, axes

Studio portrait of well dressed young lady with parasol. Inscription on back indicates it is Netty Grossman. Photograph is in postcard format. Probably early 1900s.Written on back in pen: Netty Grossmannetty grossman

Postcard print showing a Woolrich Service Car with a board attached reading Sassafras & Olinda. George Woolrich started a passenger car service in 1917 with his son Jim. George Woolrich is the driver and his wife Kate Woolrich nee Hand (daughter of early settler Thomas Hand of Kalorama) is seated in the back. The photo would have been taken between 1917 and 1921.service car, woolrich, george woolrich, kate woolrich, kate hand, car, olinda, sassafras

Postcard photograph of The Hospice Guest House at Olinda. The Hospice was built by Joseph Gutmann in 1904 and run by the Dorey family from 1908 - 1911. The Hospice catered for up to 60 guests.The Hospice was in the Main Street of Olinda. It burned down in 1924. This photograph would be early 1900s.the hospice, guest house, guesthouse, joseph gutmann, dorey, olinda

Rose Series Postcard number 4971Copy of Rose Series postcard #4971 showing the car park c1950. Pre war and early post war cars. Note the Service Car to the right. You booked a seat and travelled door to door to the city in comfort.mount dandenong hotel, mount dandenong, service car