This item is from the private collection of George Shirling of Red Onion, Falls Creek. This brochure was the first promotional material jointly published by operators at Falls Creek. The attached label makes reference to many pioneers of the Falls Creek Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This poster is significant because it was the first joint promotional material used to market Falls Creek in 1966.A coloured information brochure for Falls Creek including a map and images. It has been made into a poster for display. A typed label is attached. On label: ITEM NO 56 This was the first piece of publicity ever, promoting all of Falls Creek under one banner. Photographs and copy were by Rennie Ellis (author of "Life's a beach", etc) and if you look closely see you will see - Sigi Haberzetti, Geoff Henke, Loma Dunkley, Bill Bridgford, Walter Erlacher, Hans Fisher, George Shirling, Julie Oliver, Helmut Fend, and Superman. george shirling, falls creek marketing, falls creek 1966

Marketing material from the 1970s for Falls Creek, showing various photographs of snow life during this time.The coasters are an example of marketing during the 1970s for Falls Creek as well as scenery of winter life. Six square cork drinks coaster with a different colour photograph of people in the snow. FALLS CREEK VIC is written in gold lettering at the top centre of each image. FALLS CREEK VICfalls creek, skiing, 1970s, marketing, ski, ski lift, snow, winter

Mt Beauty and Tawonga South are in the Kiewa Valley Mt Beauty and Tawonga are in the Kiewa Valley. Many of these photos record people who lived in these towns and their activities.Collection of black and white photos of Mt Beauty and Tawonga. Most are labelled (and some include names but no dates) in pencil on the back.Varying sizes. 1. Marketing Falls Creek 2. Driver Education Car Presentation- Mt Beauty Secondary College 3. Start of Mt Beauty Marathon 4. Mount Beauty Paramedical Day Care Centre 5. Falls Creek - Original Halley's Comet 6. Falls Creek - Original Snow-making on Twin Towers 7. Group of 10 girls 8. Mt Beauty Primary School - Tidy Towns Competition 9.Mt Beauty Primary School 10. Start of Mt Beauty Marathon 11. Lou Leiberman - Local Member 12. Bank Manager, Commonwealth Bank on left. 13. Driver Education Car - Mt Beauty Secondary College 14. Original Snow-making on Twin Towers at Falls Creek 15. Two girls 16. Mt Beauty - Home Improvement Centre 17. Tawonga District Hospital/Mt Beauty Hospital before the Nursing Home - removing pine trees 18. Water Board Installation at Tawonga South (outside Rookes house) 19. Dederang Catholic Church 20. Two men (names on back) 21. Tawonga Store 22. Mt Beauty - old butcher shop on right hand side 23.Tidy Towns Mt Beauty Labelled in pencil on the backmt beauty, tidy towns, driver education, marathon, falls creek

This magazine is part of a collection of yearly marketing magazines promoting Falls Creek ski region. These include magazines for summer and winter programs.This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek 90 containing information and images for 1990 winter holidays including activities and accommodation.On Front Cover: Falls Creek - For the Best Snow Fallsskiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

This magazine is part of a collection of yearly marketing magazines promoting Falls Creek ski region. These include magazines for summer and winter programs.This item documents a range of activities and facilities available at Falls Creek Alpine Resort.Magazine containing information and images for 1987 winter holidays. skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

A part of a yearly marketing magazine promoting Falls Creek region in the summer. This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek Alpine Resort 1993. Front cover is an image of lake area with Fall Creek Alpine Resort titled centre top in red and three nature photos framed centre bottom. American Express logo bottom right and blue back cover with Falls Creek Chamber of Commerce and American Express at bottom of page. Six internal pages with outdoor images and accommodation information for Summer in Falls Creek. falls creek, victoria, school holidays, 1990s, marketing, graphic design, summer, accomodation, vacation, alpine, alpine resort

A part of a yearly marketing and information material promoting Falls Creek region, this booklet was designed to provide information for planning a holiday at Falls Creek during the summer. It includes extensive details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings.This item is important because it documents seasonal activities at Falls Creek Alpine ResortA4 size brochure for summer program at Falls Creek. Front cover with white border and yellow background, illustration of a pyramid made of people doing summer activities in white, green, yellow and black, centre of page with FALLS CREEK in block letters underneath and 'Mountains of Fun Summer Holidays' in black cursive font top left. Opens to A4 size of internal and back pages with information, and illustrations of summer at Falls Creek. school holidays, accommodation falls creek, falls creek magazines, falls creek summer

A part of a yearly marketing and information material promoting Falls Creek region for the summer holidays. It focuses on Falls Creek's location in the High Plains and its connection to the Bogong National Park. Large amounts of information about activities, facilities and regulations for the use of Park facilities are included,This item is important because it documents seasonal activities at Falls Creek Alpine ResortGreen A4 size brochure for summer holiday program at Falls Creek 'Gateway to the Bogong High Plains'. Dark green printed text and images on lighter green card paper, with image of Wallaces Hut framed at bottom of page and titles above. Opens to A3 size with internal and back pages of images and information for Summer Holidays at Falls Creek. falls creek, bogong high plains, bogong national park, northeast victoria

This item is promotional menu for Tia Maria at Sundance Inn Hotel in Falls Creek during the 1980s. The Hotel was later renovated and became known as the Falls Creek Country Club.This document shows the marketing material used during the 1980s, including the Sundance Inn logo, promotional content with Tia Maria as well as the illustration of the Sundance Inn, pre-renovations before it became the Falls Creek Country Club. A framed A4 size landscape drinks menu and recipe flyer for Tia Maria's. Red ink on paper, with Sundance Inn Falls Creek logo in top left corner, listed recipes in top right corner and illustration of resort bottom of page. SUNDANCE / INN / FALLS CREEK Suggests Tia Maria's / Winter Drink Collection A Resort for All Seasonfalls creek, hotels, tia maria, resort, winter dining, winter cocktails, cocktails, sundance inn hotel

Marketing material for Falls Creek from the 1980s. The illustrations were made from photographs of Falls Creek. It was produced by S K Pierce who built Snowland. Fabric tea towel with illustrated snow scenes across the towel, showing the snow fields. These images were mostly taken from photos and include T children making a snow kangaroo and people skiing. One main image with smaller images framed in red. The image of a man looking down the summit is Limi Leitch who owned the Box Hill Ski Hire Shop. The towel was designed by S. K. Pierce who built Snowland.falls creek, souvenir, 1980s advertising, snow, snow fields, snowland

A part of a yearly marketing and information material promoting Falls Creek. This leaflet focuses on activities and accommodation in Falls Creek Village in the summer. Venues included are:- Astra Lodge, Diana, Halley's Lodge, Silver Ski, Snowdrift, Alpine View Apartments and Koki Apartments.This item is important as it documents different approaches to marketing Falls Creek Village, Victoria. An A4 size leaflet promoting several businesses in Falls Creek. An accommodation rates chart is included in the centre page.skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

A part of a yearly marketing and information program to promote activities in the Falls Creek area outside of the winter season. This booklet promotes a wide range of activities and venues in Falls Creek and surrounding district.This item is important as it documents seasonal activities at Falls Creek Alpine area and how they have been promoted. An A4 sized marketing booklet, including images, maps and advertising information printed on glossy paper.falls creek tourism, falls creek victoria, falls creek summer

This booklet was designed to promote the range of activities and community events which take place in the High Country of Victoria outside of the winter snow season. It was a joint publication between Falls Creek, Mt Hotham and Mt. Beauty. It aimed to show how nature had regenerated after the wildfires of 2003 to encourage tourism back to the region.This item is important as it documents seasonal activities at Falls Creek Alpine ResortAn A4 sized marketing booklet, including images and advertising information printed on glossy paper.victorian alpine region, victorian high country, falls creek tourism, tourism victoria

This is one of several booklets published to promote tourism throughout Victoria. It contains detailed information to promote tourism in the region of Northeast Victoria. It was published by the Victorian Tourism Information Service in April 1999.This item is important as it documents how the region of Northeast Victoria has been promoted by the Victorian government. An A4 sized marketing booklet, including images, maps and detailed information about walks, trails and activities in .Northeast Victoria published by the Victorian Tourism Information Board'tourism victoria, falls creek tourism, legends wine and high country, victorian tourism information service

Part of an annual marketing campaign, this booklet was designed to provide information for planning a summer holiday in the High Country of Victoria, including booking information and contact details.This item is important as it documents seasonal activities at Falls Creek Alpine Area and the High Plains. An A4 sized marketing booklet, including images and advertising information printed on glossy paper.On front: Summer in the Victorian Alps - High Plains FALLS CREEK / MT. HOTHAM / DINNER PLAIN / MT. BULLERhigh country marketing, victorian alps

This article is from the Swedish ski magazine "Inbjudan" in 1991. In 1977 a group of cross country skiers in Mount Beauty, decided to form a cross country ski club. Some of them had skied in Norway and taken part in the Norwegian Birkebeiner Ski Race in 1979, the Birkebeiner Nordic Ski Club was formed. In 1989, a 42km event named the Australian Birkebeiner Ski Marathon was held and the organisers also included a half distance of 21km called the Birkebeiner and a 7km event called the Birkebeiner Lite. This article outlines the work of Allan Marsland, the Birkebeiner Nordic Ski Club, the Alpine Resorts Commission, the Australian Ski Federation and Tourism Victoria to be accepted into the Worldloppet international series.This item is important as it documents seasonal activities at Falls Creek Alpine Resort A magazine cover and article about the quest to be included in the Worldloppet series, including text and black and white images.skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday at Falls Creek for the winter of 2006. It includes details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings. The text claims it contains "all you need to know. all you need to do is go."This item is important as it documents seasonal activities at Falls Creek Alpine Resort An A4 sized marketing booklet, including images and advertising information printed on glossy paperskiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday at Falls Creek for the winter of 2001. It includes details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings. The slogan for 2001 was "Catch the Buzz".This item is important as it documents seasonal activities at Falls Creek Alpine Resort An A4 sized marketing booklet, including images and advertising information printed on glossy paper.skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This ticker voucher was a regular form of marketing for Falls Creek. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This voucher is significant because it was an important form of marketing for Falls Creek, Victoria.A ticket voucher printed in blue and white. The front has an image of a mountain and information regarding use of the ticket. It was produced by Alpine Developments (Ski Tows) Pty. Ltd. The text states it is valid for the year of purchase only, however the date is not printed on the ticket. On reverse of ticket: Falls Creek, Victoria Where the action is!george shirling, zali steggal, australian winter olympians

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Arundel was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A black and white promotional flyer for Arundel Lodge, Falls Creek.george shirling, arundel, julian newton brown, accommodation falls creek

Part of an annual marketing campaign, this booklet was designed to provide information for planning a holiday at Falls Creek for the winter of 1995. It includes extensive details about activities, facilities and accommodation in the Village as well as contact information to make necessary bookings.This item is important as it documents seasonal activities at Falls Creek Alpine ResortMagazine titled Falls Creek '95 containing information and images for 1995 winter holidays. Front cover with image of snow globe with people skiing in it. Falls Creek logo on bottom left corner. Advertising on back page. Falls Creek 1995 / FALLS / SKI GUARANTEE / CREEK / FALLS CREEK / VICTORIAskiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This flyer was a major item in the marketing campaign for the winter season 1970. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is features George Shirling in marketing material for Koki Alpine Lodge, Falls Creek.A flyer outlining the Winter season tariffs for Koki Alpine Lodge. It features an image of George Shirling surrounded by icicles hanging from the eaves of Koki, as well as text.george shirling, koki lodge

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is a Brochure used to promote Koki Alpine Lodge in the late 1960s. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of the marketing program for Koki Alpine Lodge.A brochure for Koki Lodge printed on buff paper in black text. It features a representation of art work by Paul Gauguin. The brochure is accompanied by an explanatory sign No. 51 from George Shirling's Collection.On Sign: ITEM No. 51 Koki Alpine Lodge. Falls Creek, Victoria - Winter Brochure 1967george shirling, falls creek, koki lodge

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Julian's Lodge was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. Arundel prospered and Julian extended it to include 32 beds and changed its name to Julian’s in 1961.The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A coloured flyer containing information about Julian's Lodge, Falls Creek for 1980. If includes a map of the Falls Creek area as well as tariffs and booking information.george shirling, arundel, julian newton brown, accommodation falls creek