Rose Series postcard No. P 3032, titled "Collins Street (The Block) Melbourne Vic.", looking west from near Swanston Street. Has W2 class tram No 522 (City) and part of W class No. 267 in the view. Several cars are waiting to do a hook turn. The Australian Provincial Assurance (APA) Association Ltd tower is in the final stages of construction; completed in 1929. Yields information about Collins Street from Swanston Street 1929cPostcard - printed real photograph with Rose Stereograph Co. name on the rear. UsedHas a letter to "Aunty" from Carolyn in Albury, undated. Has the Ken Magor stamp on the top edge.trams, tramways, tram 522, tram 267, collins st, w class, w2 class

Black and white photograph of Mrs Vi Symmons nee Coate raising the flag during the Australia Day ceremony with a member of the 13th Light Horse at the flagpole in the rose garden at Nyerimilang Park Kalimna West Victoriagenealogy, symmons, celebration

A collection of Australian folk songs and traditional ballads, published by Folk Lore Council of Australia, notation reads 31/10/68 with compliments from Mrs. Rose Sayers 6 Blossom St Mitcham 3132 Victoria Hon. Secretary, Folk Lore Council of Australia. Blue soft cover printed by Technaprint Abbotsford Victoria.Folk Lore Council of Australia. Printed by Technaprint Abbotsford Victoria.performing arts, music, folk songs

A black and white postcard of the Poontawan guest house in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of the Poontawan guest house in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 2336/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co./ Armadale, Victoria.marysville, victoria, australia, poontawan, steavenson hotel, marysville chalet, accommodation, rose stereograph company, rose series, postcard, souvenir, p. 2336

Black and white photograph (2 copies- 1 original, found at "Glamorgan' Ringwood, 1 copy)Written on back of photograph, "R.F. Miles". Additional information is as follows: "R. F. Miles. Raoul Fortescue Miles was one of the seven sons of Captain Edward Thomas Miles and Mrs. Charlotte Eliza Miles. There were also four girls. Names of these in order are: Edward Leslie, Amy Florence, Augustus Temple, Lilian Ethel (Mrs. G.M. Parker), Hilda Clare (Mrs. J.W. Barrett), Arthur Hunter, Thomas Alfred, Sydney Derwent, Raoul Fortescue, Kathleen Mary Edith (Mrs. Howe), Keith Lyttleton. The only survivors are Thomas Alfred and Kathleen Howe. Raoul Miles served in the 12 Bn. in the first AIF and rose to the rank of sergeant. He Married an English girl at the end of 1st World War and brought her as an 18 year old bride to Australia. He worked Hendon which was owned by Captain Miles. In the early twenties he went to Seaford and opened a cafe on Napean Highway. He then opened an estate agency as well in front of his house. He was a councillor in the then Shire of Frankston and Hastings. He was Shire President at some time. Just before the 2nd World War he opened an estate agency in Frankston near the station. He also had a post office agency in the building which he owned. After the war he and his brother Sydney subdivided land and built houses at Seaford. His wife died suddenly and for some years he lived alone in a two storey houses divided into two flats. He died when he was about 72 or 73. During World War 2 he was a recruiting officer for the R.A.A.F. He had five children: - Jean (Mrs. Hayward, Portland?), Barbara (Mrs. Collins, Wattle Park), Laurie (Mrs. Thorpe Woods, Kent, England), Ted, Seaford?, Bill, Seaford?".

A digital copy of a black and white postcard of The Crossways in Marysville produced by the Rose Stereograph Company as a souvenir of Marysville. The Crossways was built in the early 1920s and is the oldest building in Marysville. The Crossways historic inn survived the 2009 Black Saturday bushfires thanks to the efforts of its co-owner Greg Cherry and, in the days after the fires, provided a much-needed refuge to the Marysville community and firefighters.A digital copy of a black and white postcard of The Crossways in Marysville produced by the Rose Stereograph Company as a souvenir of Marysville.marysville, victoria, australia, postcard, rose stereograph company, rose series, p. 2544, souvenir, the crossways, crossways country inn, crossways historic country inn, accommodation

A digital copy of a black and white postcard of The Crossways in Marysville produced by the Rose Stereograph Company as a souvenir of Marysville. The Crossways was built in the early 1920s and is the oldest building in Marysville. The Crossways historic inn survived the 2009 Black Saturday bushfires thanks to the efforts of its co-owner Greg Cherry and, in the days after the fires, provided a much-needed refuge to the Marysville community and firefighters.A digital copy of a black and white postcard of The Crossways in Marysville produced by the Rose Stereograph Company as a souvenir of Marysville.marysville, victoria, australia, postcard, rose stereograph company, rose series, souvenir, the crossways, crossways country inn, crossways historic country inn, accommodation, p. 3292

Invitation to the official opening of the Alister Clark Memorial Rose Garden at the City Gardens, Blessington Street St Kilda (now the St Kilda Botanical Gardens) on 18 November 1950. Alister Clark was a foundation member of the National Rose Society of Victoria in 1900 and served as its president. He put great effort and skill into developing new varieties that were grown throughout Australia and were highly regarded in the USA. He supplied his new varieties without charge to State rose societies for propagation and sale and won many awards.Cream coloured card printed in brown on one sidealister clark, st kilda botanical gardens

Wattle and Daub home of Morgan family at Dadswell's Bridge. The house is surrounded by Bee hives with wooden palings in foreground, mountains in the background. The two gentlemen in the photograph are David Morris Morgan Jn on the left and John Richard Morgan on the right. David Morris Morgan came to Australia in September 1857.Black & white photograph of a scene featuring a simple Wattle and Daub dwelling. In a bush setting, mountains in background. Bee hives and wooden palings in foreground.Morgan House between Dadswell's Bridge & Rose's Gap Donation - Maurie Robson Left David Morris Morgan Jnr. Right John Richard Morganstawell

This photograph was taken at Samaria Farm on Sunday the 5th of September as part of a day trip by the Wooragee Landcare Group. The event was about looking at land use on small farms and as a social get-together for the Group. Wooragee Landcare was also researching how small landholders could run some enterprises around the time of this trip. Samaria Farm is located in northeast Victoria, near Mount Samaria, which is located 130 km northeast of Melbourne. Samaria Farm was owned by Sue and Due Matheson at the time of the trip and had a renowned rose garden, pigs, poultry, alpacas, and goats on their nine-hectare farm. The rose garden consists of 3000 damask roses. Samaria Farm distils the oil from these roses and is the only farm in Australia to do this. Rose oil has historically been used for religious and medical use. 20 kg of rose buds are picked by hand every day, which is then distilled and produced 5 to 8 ml of oil. The entire four-week season produces 80 to 100 ml of oil. Rose water is also created during this process and produces about 300 litres per season. Along with the oil, the Farm also harvests lemons, lime, olives, and oranges. The Farm is currently owned by Utako and Anthony since 2022, with Vicki and Allan Wight being the previous owners. Wooragee Landcare Group was created in 1988. Its core mission is to work towards eradicating animals and pests from the land to protect the natural vegetation and promote revegetation projects. This photograph is a great example of the type of events that Wooragee Landcare Group has organized, while educating the public about the importance of land use management. The group is important to the community and for the environment.Landscape coloured photograph printed on gloss paperReverse: WAN NA E0NA2N2. NNN+ 2 4240/ [PRINTED] (No. 18) / 371samaria farm, wooragee, wooragee landcare group, wooragee landcare's collection, samaria, small farm, land use, social, rose oil, damask roses, pests

This photograph was taken at Samaria Farm on Sunday the 5th of September as part of a day trip by the Wooragee Landcare Group. The event was about looking at land use on small farms and as a social get-together for the Group. Wooragee Landcare was also researching how small landholders could run some enterprises around the time of this trip. Samaria Farm is located in northeast Victoria, near Mount Samaria, which is located 130 km northeast of Melbourne. Samaria Farm was owned by Sue and Due Matheson at the time of the trip and had a renowned rose garden, pigs, poultry, alpacas, and goats on their nine-hectare farm. The rose garden consists of 3000 damask roses. Samaria Farm distils the oil from these roses and is the only farm in Australia to do this. Rose oil has historically been used for religious and medical use. 20 kg of rose buds are picked by hand every day, which is then distilled and produced 5 to 8 ml of oil. The entire four-week season produces 80 to 100 ml of oil. Rose water is also created during this process and produces about 300 litres per season. Along with the oil, the Farm also harvests lemons, lime, olives, and oranges. The Farm is currently owned by Utako and Anthony since 2022, with Vicki and Allan Wight being the previous owners. Wooragee Landcare Group was created in 1988. Its core mission is to work towards eradicating animals and pests from the land to protect the natural vegetation and promote revegetation projects. This photograph is a great example of the type of events that Wooragee Landcare Group has organized, while educating the public about the importance of land use management. The group is important to the community and for the environment. Landscape colored photograph printed on gloss paperReverse: WAN NA E0NA2N2. ANN+ 1 4240/ [PRINTED] (No. 19) / 372samaria farm, wooragee landcare group, wooragee, victoria, mount samaria, farming, roses, rose oil, damask roses, agriculture, pests, vegetation

Document, Program, presented in association with Musica Viva Australia, Musica Advancement Society of Bendigo- The Western Arts Trio featuring; Brian Hanly-Violin; David Tomatz- Cello; Werner Rose- Piano. INSERT; reads Professor Peter Dennison of the Faculty of Music, Melbourne will present a lecture ''Music as a Dramatic Vehicle''.Stamp of the Society on front.Musica Viva Australiadocument, music, music advancement society of bendigo presents the western arts trio.

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Stereographic image showing people a large crowd gathered to see a procession of sailors from the American Fleet, in Bourke Street, Melbourne."12,872. THE AMERICAN FLEET IN AUSTRALIA. Procession of United States / Sailors in Bourke Street, Melbourne."stereographs, american fleet

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Stereographic image showing a ship from the American Fleet on the water in Port Phillip Bay."12,826. THE AMERICAN FLEET IN AUSTRALIA. Inside Port Phillip Heads, / en route to Hobson's Bay, Victoria."stereographs, american fleet

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Horses, artillery and soldiers marching in review for the Governor General Sir Ronald Munro-Ferguson."12,913 THE ARTILLERY OF THE EXPEDITINARY FORCE at the Review by the Governor - / General, Sir Ronald Munro-Ferguson."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Soldiers, and some women, standing outside tents at encampment."12,914 A CITY OF TENTS. THE CAMP OF THE AUSTRALAIN EXPEDITIONARY / FORCE AT BROADMEADOWS."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Large group of soldiers holding firearms."12,915 READY TO FIGHT FOR THE EMPIRE. Australia's Splendid Troops / in Camp at Broadmeadows."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Large group of soldiers in a cross formation. Large grandstand style structure in background."12,929. AUSTRALIAN EXPEDITIONARY FORCE, BALLARAT. Soldiers in the Making EAger / to Uphold the Traditions at the Front."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Group of soldiers bearing arms outside a weatherboard building."12,930. AUSTRALIAN EXPEDITIONARY FORCE, GEELONG. Some of the Finest Soldiers in / the World. REady to Face Anything, Anywhere."stereographs, australian expeditionary force

A black and white postcard of the pool at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of the pool at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 959/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria. Thursday/ 14/10/47 Dear Miss Lloyd,/ How are you? Well,/ Mt. Kitchener House has certainly come up to/ expectations. We can't fault the food -/ we simply eat it. Weather has been very kind/ although showery today. Gave Mrs Hull message/ which was appreciated. Have had some good tennis/ + tomorrow morning hope to go riding - weather permitting./ Has the ground glass found its way into the/ Brig's cuppa tea yet? Hope you're not working too hard/ Cheerio for now. Kindest regards from Fay + Ronmarysville, victoria, australia, mt kitchener house, accommodation, rose series, rose stereograph company, postcard, souvenir, p. 959

A black and white postcard of the pool at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.A black and white postcard of the pool at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 959/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria.marysville, victoria, australia, mt kitchener house, accommodation, rose series, rose stereograph company, postcard, souvenir, p. 959

A sepia postcard of the log cabin batchelor's quarters at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.A sepia postcard of the log cabin batchelor's quarters at Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 4950/ COPYRIGHT POST CARD REAL PHOTO/ THE "ROSE" SERIES DE LUXE PRODUCED IN AUSTRALIA PUBLISHED BY "THE ROSE STEREOGRAPHS"/ Armadale, Victoria.marysville, victoria, australia, mt kitchener house, accommodation, rose series, rose stereograph company, postcard, souvenir, p. 4950

A sepia postcard of Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.A sepia postcard of Mt. Kitchener House in Marysville that was produced by the Rose Stereograph Company as a souvenir of Marysville.THE ROSE SERIES P. 4926/ COPYRIGHT POST CARD The "Rose" Series/ De Luxe A Real Photograph/ Produced in Australia Published by the Rose Stereograph Co.,/ Armadale, Victoria.marysville, victoria, australia, mt kitchener house, accommodation, rose series, rose stereograph company, postcard, souvenir, p. 4926

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Groups of soldiers milling around camp. Horses and tents in background."12,911 A View in the ARTILLERY LINES OF THE AUSTRALIAN EXPEDITIONARY FORCE/ in Camp at BROADMEADOWS."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Groups of soldiers breaking camp at Broadmeadows."12,910 THE AUSTRALIAN EXPEDITIONARY FORCE, BROADMEADOWS. Breaking Camp / Prior to their Departure for the Front."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Groups of soldiers marching for review by Governor General Sir Ronald Munro-Ferguson."12,912 'READY FOR THE FRONT,' THE REVIEW OF THE TROOPS BY THE GOVERNOR / GENERAL, SIR RONALD MUNRO-FERGUSON."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Large crowd of people lined up along Collins Street, Melbourne watching Light Horse Brigade pass by."12,916 THE FAREWELL PARADE OF THE AUSTRALIAN EXPEDITIONARY FORCE. The Light Horse / in Collins Street, Melbourne."stereographs, australian expeditionary force

One of two sets of stereographs donated by the O'Beirne family along with a stereoscope for viewing (Stereoscope is Registration no. 2014-51).Group of uniformed soldiers, with rifles, marching past Parliament House, Spring Street, Melbourne."12,918 'AT THE EMPIRE'S CALL.' The Sturdy Members of the Australian Expeditionary / Force Marching through Melbourne."stereographs, australian expeditionary force

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections