This is an example of Melbourne Legacy promotional material that was issued to inform the public on the work of Legacy and encourage anyone with similar ideals to join as a Legatee. Originally only ex-servicemen who had overseas experience were able to become Legatees. In 2001 it was changed to include people that are willing and able to make the personal effort to achieve Legacy ideals. Believed to be from approximately 2014.An example of promotional material issued by Legacy. Colour brochure to promote being a Legatee folded into 6 pages.legacy promotion, marketing

This is an example of Melbourne Legacy promotional material that was issued to inform the public on the work of Legacy and encourage anyone with similar ideals to join as a Legatee. Originally only ex-servicemen who had overseas experience were able to become Legatees. In 2001 it was changed to include people that are willing and able to make the personal effort to achieve Legacy ideals. Believed to be from approximately 2008.An example of promotional material issued by Legacy. Colour brochure to promote being a Legatee folded into 8 pages.legacy promotion, marketing

This is an example of Melbourne Legacy promotional material that was issued to inform the public on the work of Legacy and encourage anyone with similar ideals to join as a Legatee. Originally only ex-servicemen who had overseas experience were able to become Legatees. In 2001 it was changed to include people that are willing and able to make the personal effort to achieve Legacy ideals. Believed to be from approximately 2000 due to the image of the tri-service people on the front matching a poster from that time.An example of promotional material issued by Legacy. Colour brochure to promote Legacy folded into 6 pages.legacy promotion, marketing

A fundraising letter sent by Melbourne Legacy in 1991 to promote Badge Week sales to existing donors. The letter talks of the dream of a group of men to provide moral comfort to the widows and dependents of their fallen comrades. The legacy concept that grew from that dream became Melbourne Legacy. The spirit that bound the ANZACS in war was to bind them in peace. The picture on the letterhead shows a widow and two children with the Legacy Torch emblem and the words: "Legacy cares for Australia's biggest family, Lest you forget". The brochure showing the badges includes denominations from $10 to $5,000A record of direct marketing material from 1991.White A4 paper with black type x 2 pages is a marketing letter in 1991 and a small colour badge brochure x 4 pages showing badges for sale.badge week, fundraising

This item is promotional menu for Tia Maria at Sundance Inn Hotel in Falls Creek during the 1980s. The Hotel was later renovated and became known as the Falls Creek Country Club.This document shows the marketing material used during the 1980s, including the Sundance Inn logo, promotional content with Tia Maria as well as the illustration of the Sundance Inn, pre-renovations before it became the Falls Creek Country Club. A framed A4 size landscape drinks menu and recipe flyer for Tia Maria's. Red ink on paper, with Sundance Inn Falls Creek logo in top left corner, listed recipes in top right corner and illustration of resort bottom of page. SUNDANCE / INN / FALLS CREEK Suggests Tia Maria's / Winter Drink Collection A Resort for All Seasonfalls creek, hotels, tia maria, resort, winter dining, winter cocktails, cocktails, sundance inn hotel

Launch of Legacy Week in 1990 included an exhibition of Aviation Art at Legacy House. Paintings were by Frank Harding of Renmark, South Australia. The article published on 23 August 1990, mentions that Frank Harding had painted over 50 paintings of aircraft flown by Australians and published a book of the images. It was called 'They flew for the King'. Each painting had been extensively researched to capture a specific moment in the World War 2 combat career of various pilots, flight officers or bomb-aimers. His aim was to honour the fine efforts of these great individuals. Unfortunately the artist died a few weeks after the exhibition and launch of his book. Photos are at 01523 also see media release at 01521. In 1990 the slogan was "Lest YOU forget" with an image of the statue of Simpson and his donkey rather than a personality, see items at 01250, 01520. The main time of year for fundraising is September when Legacy holds 'Badge Week'. An example of promotional material from the 1990s, including the speech and media release. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers. Newspaper article for an aviation art exhibition for Legacy Week in 1990 and an article about the death of the artist.legacy week, paintings, promotion, frank harding, planes, warplanes

This is an example of Melbourne Legacy promotional material from 1962. "An invitation to the Business and Industry Help us build the future." It has photos of significant activities and work that Legacy was doing for the families of deceased servicemen. Photos include boys and girls doing activities in their classes, a Legatee giving family guidance, the Senior Widows Club, boys and girls at the residences, and the Legacy dental service.Brings to life the activities provided for the widows and the work of Melbourne Legacy and the way they approached business for support in 1962.Black and white promotional leaflet from 1962 with red highlights folded into 4 pages.legacy promotion, marketing, activities

This is an example of Melbourne Legacy promotional material. Legacy invited Daryl Somers to be Personality of the Year in 1996 and again in 1997. He participated in many events to promote Legacy, including a parachute jump with Ron Barassi, a car raffle, lunches and comparing a night to remember (see 00853, 00854, 00997, 00056). The main time of year for fundraising is September when Legacy holds 'Badge Week'. Often there is a celebrity who gives his or her time as 'Personality of the Year'. Examples are Sir Weary Dunlop (1992), Clive James (1993), the Scott family (1994), The Emmanuel brothers (1995), Daryl Somers (1996 and 1997), and Patsy Adam Smith (1994?).An example of promotional material from the 1990s. Marketing material and photos were compiled and released to newspapers, also printed as brochures and sometimes as stickers and collection tin wrappers.Black and white photo of Daryl Somers and 10 negatives of the same professional photo shoot.legacy promotion, badge appeal, legacy week, daryl somers

Bertie Beetle first made his appearance at a Show in 1963 when he was included in in the Hoadley's showbag. By 1972 he had his own showbag.Bertie Beetle Blue Showbag, no content: blue plastic bag with Bertie Beetle character, and logo in a red bubble[On both sides] Bertie / Beetle / Warning: not suitable for children under 3 years of age. This showbag may contain items that are sharp, or inhalation or chocking or strangulation hazards. PARENTAL SUPERVISION ADVISED / Chicane Marketing Pty Ltd, Unit C, 76 Wilford Street, Newtown NSW 2042. Phone (03) 9519 1966 Email: [email protected] / Confectionery in this bag is manufactured by Nestle Confectionery Ltd 1 Homebush Bay Drive, Rhodes NSW 2138. Trademark of Societe' [sic] des Produits Nestlé SA", "THIS BAG IS MADE OF RECYCLABLE MATERIAL / Ingredients for products that may appear in this showbag: Wonka Redskin stick (...) Milko stick (..) Allens lollipops (...)".nestle, bertie beetle, showbag, commercial, confectionary, chocolate

Metlink was the marketing body and umbrella brand for public train, tram and bus transport operators in Melbourne and operated the Metcard system that was used for ticketing. Replaced by Myki.Demonstrates some of the marketing materials produced by Metlink.Folded and printed card fitted with two magnetic strips to act as a bookmark.ptv, trams, tramways, metlink, metcard

Used for decorative purposes on magnetic surfaces, such as on a fridge door. Likely an advertisement for the Public Transport Corporation.A marketing material associated with a now-superceded transit agency (since the 1990s).White rectangular sheet magnet with the text "Public Transport Corporation" printed in teal serif font between 4 black lines.public transport, public transport corporation, ptc

Used for decorative purposes on magnetic surfaces, such as on a fridge door, while also an advertisement for the Public Transport Corporation and V/Line.A marketing material associated with a now-superceded transit agency (since the 1990s). The V/Line logo shown was distinct in the 1990s, which has since changed as well.Rectangular sheet magnet with the logos of the PTC and V/Line on the top. In the centre reads, "City or Country/the best way to travel/is with The Met/and V/Line." At the bottom phone numbers for both groups are advertised, above the text "Public Transport Corporation."public transport, public transport corporation, ptc, v-line

Material sample of the PTV logo with name stitched onto a black cloth by Lod Promotions of Braesidetrams, tramways, ptv, logos, uniforms, marketing

Frisbee - fold up type, printed with a "Love your Trams" message. Comprises a cloth sewn within a spring metal suround that could be folded up (and it does) to be placed within the green cloth bag with the Yarra Trams logo.trams, tramways, events, yarra trams, children, marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This brochure was the first promotional material jointly published by operators at Falls Creek. The attached label makes reference to many pioneers of the Falls Creek Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This poster is significant because it was the first joint promotional material used to market Falls Creek in 1966.A coloured information brochure for Falls Creek including a map and images. It has been made into a poster for display. A typed label is attached. On label: ITEM NO 56 This was the first piece of publicity ever, promoting all of Falls Creek under one banner. Photographs and copy were by Rennie Ellis (author of "Life's a beach", etc) and if you look closely see you will see - Sigi Haberzetti, Geoff Henke, Loma Dunkley, Bill Bridgford, Walter Erlacher, Hans Fisher, George Shirling, Julie Oliver, Helmut Fend, and Superman. george shirling, falls creek marketing, falls creek 1966

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This flyer was a major item in the marketing campaign for the winter season 1970. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is features George Shirling in marketing material for Koki Alpine Lodge, Falls Creek.A flyer outlining the Winter season tariffs for Koki Alpine Lodge. It features an image of George Shirling surrounded by icicles hanging from the eaves of Koki, as well as text.george shirling, koki lodge

A black and white map of Victoria showing the railway lines where mail is transported and the individual towns listed next to the dot that provides location of such. Underneath is written "Map of Victoria showing the localities beyond the suburbs of Melbourne to which library books are sent to blind members. Books are carried over the railways FREE there is no charge to the readers." Through the work of Tilly Aston, braille postage was provided free by the Victorian Railways which greatly assisted the Braille Library in reaching members who resided outside of Melbourne. This map was produced to show the extent of the work by the Victorian Association of Braille Writers and the need for reading materials across the state.Paper of Victorian railway lines mounted in framevictorian association of braille writers, marketing