Used to hold a myki card in a wallet. Advertisement on new E-Class trams and Luna Park are printed on both sides.One of many marketing methods for the first additions to the Melbourne tram fleet (i.e., the E-Class trams) in the 2010s.White cardboard folder used to hold a myki card. In the background of the cover is the entrance to Luna Park along with a new E-Class tram serving Route 96. 2 copies held.myki, public transport, public transport victoria, tickets, luna park, e-class tram

Poster promoting the use of Yarra Tram's tramTracker system using the image of a vinyl record player. Has the details of how to do it by SMS or by a phone call. Produced in June 2007 when the system was relatively new.Demonstrates the marketing of the tramTracker system.Full colour poster printed on an A4 sheet, approx 150gsm paper.trams, tramways, posters, tramtracker, yarra trams

Used for decorative purposes on magnetic surfaces, such as on a fridge door. Likely an advertisement for the Public Transport Corporation.A marketing material associated with a now-superceded transit agency (since the 1990s).White rectangular sheet magnet with the text "Public Transport Corporation" printed in teal serif font between 4 black lines.public transport, public transport corporation, ptc

Used for decorative purposes on magnetic surfaces, such as on a fridge door, while also an advertisement for the Public Transport Corporation and V/Line.A marketing material associated with a now-superceded transit agency (since the 1990s). The V/Line logo shown was distinct in the 1990s, which has since changed as well.Rectangular sheet magnet with the logos of the PTC and V/Line on the top. In the centre reads, "City or Country/the best way to travel/is with The Met/and V/Line." At the bottom phone numbers for both groups are advertised, above the text "Public Transport Corporation."public transport, public transport corporation, ptc, v-line

This was one of several games in a series which focused on Regional Cities within NSW and Victoria, Australia. Their main function was to promote regions and businesses within the cities featured in each game. The gameboard is a full colour representation of each city and the players competed with each other to race to targeted destinations on the gameboard. The first player to arrive at the targeted destination bought that property and received a destination card. The first player to purchase 10 destination cards and return home safely, won the game. Cards in the game featured local businesses and landmarks. This item is significant because it was an alternate way to market the Albury- Wodonga region in the 1980s.A board game including a coloured board featuring locations in Albury - Wodonga. The board has a green background with streets and buildings in various colours. The box is half in bright yellow and features an image of family playing the game. The rest of the box features 9 images of locations in the area.On the box: This is your City Albury - Wodonga Game Limited Edition FUN FOR ALL THE FAMILYalbury - wodonga game, leisure activities albury wodonga, albury-wodonga marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This brochure was the first promotional material jointly published by operators at Falls Creek. The attached label makes reference to many pioneers of the Falls Creek Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This poster is significant because it was the first joint promotional material used to market Falls Creek in 1966.A coloured information brochure for Falls Creek including a map and images. It has been made into a poster for display. A typed label is attached. On label: ITEM NO 56 This was the first piece of publicity ever, promoting all of Falls Creek under one banner. Photographs and copy were by Rennie Ellis (author of "Life's a beach", etc) and if you look closely see you will see - Sigi Haberzetti, Geoff Henke, Loma Dunkley, Bill Bridgford, Walter Erlacher, Hans Fisher, George Shirling, Julie Oliver, Helmut Fend, and Superman. george shirling, falls creek marketing, falls creek 1966

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is a Brochure used to promote Koki Alpine Lodge in the late 1960s. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of the marketing program for Koki Alpine Lodge.A brochure for Koki Lodge printed on buff paper in black text. It features a representation of art work by Paul Gauguin. The brochure is accompanied by an explanatory sign No. 51 from George Shirling's Collection.On Sign: ITEM No. 51 Koki Alpine Lodge. Falls Creek, Victoria - Winter Brochure 1967george shirling, falls creek, koki lodge

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Julian's Lodge was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. Arundel prospered and Julian extended it to include 32 beds and changed its name to Julian’s in 1961.The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A coloured flyer containing information about Julian's Lodge, Falls Creek for 1980. If includes a map of the Falls Creek area as well as tariffs and booking information.george shirling, arundel, julian newton brown, accommodation falls creek

Late nineteenth century Thomas Stevens woven silk bookmark still on its marketing card from c. 1876.bookmarks, stevens & co, coventry, london, woven silk

MIZPAH, or 'May the Lord watch between me and thee while we are absent one from the other', From the scriptures it is a common Jewish saying that is a spiritual symbol of hope and love and peace between two people.Made by T. Stevens, Coventry for the Jewish market. Popular worldwide and demonstrates Steven's use of religious festivals as commemoratives for marketing his woven silk bookmarks. MIzpah a spiritual symbol of hope and love and peace between two people.stevengraph, bookmark, mizpah, jewish

A journal of 47 pages including table of contents, articles and illustrations. The front cover features a photograph, "Mustering Herefords on the Bluff". The title is in black ink at the top left hand corner :"Voice of the Mountains, Journal of the Mountain District Cattlemen's Association of Victoria, October 1982 Edition No 7The Mountain Cattlemen's Association was officially launched in November 1967 with the objective of preserving and maintaining good relations and understanding within the cattle industry and between that industry and all bodies and organisations with which the industry is associated in the spheres of Government, land use and marketing. Since 1972, the Mountain Cattlemen’s Association of Victoria has produced an annual journal "The Voice of the Mountains". This journal commemorates the activities and history of the previous twelve months and bygone years of cattlemen and their families. mountain cattlemen, high country cattle