Photographic postcard depicting the newly constructed Valley Worsted Mill, c.1923.Photographic postcard, black and white. Depicts an aerial view of the newly constructed textile mill. A chimney stack and many saw toothed roofs can be seen.POST CARD / CORRESPONDENCE ADDRESS ONLY / KODAK / AUSTRALtextile mills, valley worsted mill foster valley mill pty ltd, aerial photography, factory, wool, industrial building

Photographic postcard depicting the newly constructed Valley Mill, c.1923.Aerial view of the Valley Mill, c.1923.POST CARD / CORRESPONDENCE ADDRESS ONLY / KODAK / AUSTRALvalley worsted mill

Postcards produced by Collins Bros Pty Ltd weaving and finishing mills, Geelong, advertising "Physician" brand blankets, flannels, ladies dress materials.Postcard advertising Collins Bros Mill products and showing the weaving and finishing mills.COLLINS BROS PTY LTD / WOOLLEN MANUFACTURERS, GEELONG. / Views of the Weaving & Finishing Mills / MAKERS OF THE FAMOUS 'PHYSICIAN' BRAND / BLANKETS FLANNELS / LADIES DRESS MATERIALS / SPOTLESS FINISH / FREE FROM FILLING / GUARANTEED PURE VIRGIN WOOL / TR POST CARD / CORRESPONDENCE / ADDRESS ONLY / KODAK / AUSTRAL / KODAK / AUSTRALtextile mills, collins bros mill pty ltd

These type of cigarette silks were included in WD & HO Wills cigarette packets to induce women in particular to take up smoking.|The Word 'Cartophilic?|It is believed that this unusual word was coined in the 1920s by Col. Bagnall, an Englishman, who was the father of the hobby of cigarette card and trade card collecting. It is thought to be a combination of a Latin word, 'carto' meaning 'card and the Greek word 'philic', meaning 'love'.- lover of cards. The term originally related to the collection of the two types mentioned, however, our Society has included postcards in the range of items collected by our members.|The Cigarette Card|The cigarette card began its evolution in the United States of America, in the early 1880s as a plain piece of cardboard used by tobacconists to protect the cigarettes which were sold in that era, not in packets, but loosely. A purchaser would buy his cigarettes then wrap them in paper around the small piece of cardboard, which acted as a stiffener. In fact, for many decades, cigarette cards were known as 'stiffeners' in the USA.|The card depicting 'The Marquis of Lome' is reputed to be the first known cigarette card issued. This is thought to have been in 1879. It did not take long for an enterprising entrepreneur to recognise the advertising potential of the cigarette card, and, very soon, the cards began displaying popular images, often in sets. This had the effect of youngsters, wishing to complete their sets, harassing their fathers to buy a specific brand of cigarettes. The kids who collected cards in the days when they were being issued in the cigarette packets, would hang around outside the local tobacconist's shop, pestering the men who had just bought a packet of cigarette, with the cry: 'can I have the cig can mister?'|It is a proven fact that, here in Australia during the 1930s, at least one set had one card deliberately withheld and issued very sparingly. This card is No. 86 (Mrs Jack Crawford) in the Carreras 'Turf Personality Series'. Thus, in a set of reasonably easy cards to get, this one card is a constant source of frustration for the collector, and as such, commands a premium when it comes to price. It is not hard to imagine the young collector nagging his to Dad to keep buying 'Turf' cigarettes to enable him to finish the set.|From small beginnings the cigarette card soon gave rise to a booming industry in itself. Artists and writers were|employed to produce the cards, which were miniature works of art and served as little encyclopaedia's for the children of the day. By the 1930s cards were being issued in the countless millions. It has been stated, in one book on the history of cards; that 450 million sets of a series produced and issued by the prolific issuer of cards in the United Kingdom, WD & HO Wills. As each set contained 50 cards you would need a calculator with a very long result window to see the answer to how many cards of that series were in circulation.|Australia's involvement would appear to have its beginnings with the English and American firms who shipped their tobacco products here and the cards of American Tobacco Company (ATC) are found in great numbers in early Australian collections; many featuring Australian subjects, e.g. 'Australian Parliament a 1901 issue. Earlier U.S. sets depicting Australians included Goodwin & Co's, so called. 'Australian Series' with cricketers and Australian Rules footballers who were on the sporting scene during the 1880s. The caption of one of theses cards reads:|'W.Hannysee. Captain Port Melbourne Football Club' which enables us to pinpoint the year of issue to either 1889 or 1890.|On the Australian scene the first local manufacturer who issued cards seems to have been The National Cigarette Company of Australia Proprietary Limited, whose 'Tally Ho' packets contained cards from a series of thirteen featuring the touring 'English Cricket Team 1897-8' Of the few Australian manufacturers who issued cards, only two companies issued more the two sets.|Undoubtedly the cards issued by the Melbourne firm Sniders & Abrahams (later Sniders & Abrahams Pty Ltd) are the 'jewels in the crown' of Australian card issues. They issued some thirty-three series, with numerous sub-series and allied issues such as metal badges, metal football shields, celluloid flags etc., which ensured that the hobbyist had a vast range from which to collect. Sporting themes – football, cricket, horse racing – dominate, indicating the Australians' love of sport and the outdoors was as strong in those earlier times as it is today. Military, animals and birds themes were also to the fore, with a touch of culture being provided by 'Shakespeare', 'Dickens', actresses and even classical 'Statuary'. Humour was not forgotten with 'Cartoons and Caricatures', 'Naval and Cricket (double meaning) Terms' and the 'Jokes' series. Art and history were covered by the artist, S.T. Gill's 'Views of Victoria in 1857' while the stereoscopic 'Views of the World' expanded the collectors' knowledge of the world as a whole.|The Sniders & Abrahams series began in 1904 and by 1919 the company was in decline and was eventually taken over by G.G. Goode & Co. Ltd. This company produced one set only, the highly collectable 'Prominent Cricketer Series' issued in 1924. During the early to mid-1920s, J.J. Schuh Tobacco Pty Ltd issued eight series, again containing the popular subjects of sport and war. At least two provincial tobacconists, Lentens of Bendigo and Baillies of Warrnambool, issued private football series. The last series of cards issued by a truly Australian firm was Dudgeon & Arnell's '1934 Australian Cricket Team'.|The Australian market was not neglected by the English companies with WD & HO Wills, Godfrey Phillips and Ogdens all making their contributions. By far the most active issuer was the long-established company Wills, whose 'Cricketers' of 1901 heralded the flood of Australian series, which continued into the mid-thirties.|The onset of the 1939-45 World War sounded the death knell of the cigarette card and very few post-war issues were made, certainly not here in Australia.|The Trade Card|The Trade Card is a non-tobacco item used by manufacturers to promote and advertise their products, in the same way that cigarette cards were. It is uncertain exactly when they were first produced, but in the USA, non-collectable cards were issued by firms in the early 1800s. These were more akin to a latter day 'business card'. It was not until the 1850s, when coloured and pictorial cards were issued to advertise and promote products that the Trade Card|became a collectable item. Many beautiful lithographic cards were produced in this early era and they are very mu sought after by collectors. By the 1870s the issues of Trade Cards became more prolific and it is from this era that more cards are seen.|Again, it is difficult to pinpoint the exact date of the first Australian Trade Card and it may be that the highly collectable and extremely rare 'American Candy Co's' - 'Pure Caramels' Australian Rules football card, issued i 1891, is the earliest series. This confectionery firm was located in Fitzroy, a Melbourne suburb. To date only two subjects have been seen.|Another early set was 'Flags', issued by F.H.Fauldings & Co. It featured testimonials of seven English cricketers who toured Australia with the 1894/5 Test team. Fauldings was an Adelaide based firm which manufactured medicinal toiletries, soaps and oils, using the distinctly Australian eucalyptus oil. During the 20th century a multitude of Australian businesses issued trade cards, with confectionery manufacturers such as Hoadleys, Allens, Sweetacres and Australian Licorice producing the majority of them. Again sporting themes dominated with the ever popular Aussie Rules football cards being the most numerous. Cricket issues ran a close second.|Apart from sporting cards, almost every subject imaginable was covered by the Trade Card, making it the most diverse and interesting branch of cartophilly. In contrast to the Cigarette Card, which had its demise prior to the Second World War, the Trade Card is still alive and well.|We all are aware of the long running 'Birds of Australasia' series put out by Tuck-fields Tea and 1 doubt if there is a kitchen drawer in Australia that has not got one or two of these informative and attractive cards floating about in it. These cards were first produced in the early 1960s and are still being inserted in that company's packets of tea. Such is also the case with Sanitarium Health Foods, manufacturers of the well known Weetbix, who began issuing cards, with a wide range of subjects, in the early 1940s and continue to do so.|The 1940s and 1950s saw the two breakfast food giants, Kornies and Weeties dominating the card scene. Kornies footballers were in production fora decade from 1948 to 1959. Four years later in 1963, we saw the start of four decades of Scanlens bubble-gum card issues, both football and cricket. In the mid 1990s, with the end of the Scanlens/Stimorol cards, the Trading Card came on the scene. These cards do not fit under the umbrella of the Trade Card, having been produced and marketed purely as a 'collectable' with no connection whatsoever to any product, which of course is necessary for an item to be classified as a Trade Card.|The earliest British postcard was issued in 1870 and was designed to send short messages; the stamp was printed on the card, therefore it did not require an envelope. It was considered by many to be lowering the postal standards because the texts were no longer private. However the cards were a great success as on the first day of issue in 1870, half a million passed through the London postal centre.|The first illustrated postcards are said to be those introduced by a French stationer in 1870. He realized that French troops fighting in the Franco-Prussian War needed to be able to send short messages to their families and designed a 'postcard' to suit the purpose. As many of the soldiers were illiterate they decorated their cards with sketches of their many activities at the front rather than writing; thus creating a picture postcard. Private enterprise soon saw the great financial possibilities of this new easy and attractive way of communication by post; also sending a postcard cost less than postage for letters. It was correctly assumed that postcards were likely to overtake letter writing in many instances.|Between 1875 and 1882 every state in Australia introduced official postcards, N.S.W. first and Tasmania last. Each state produced a simple type of postcard with a pre printed stamp allied to that state. The stamp side stated 'The Address Only To Be Written On This Side'; the reverse side sometimes carried a simple illustration or decoration with space fora short message, each state extolling their own state's virtues. In 1901, with the advent of Federation, the new Government became responsible for all postal services in Australia and produced postcards for sale in every state. With several mail deliveries each day in most towns, postcards were used for many purposes. One 1906 postcard, with an illustration of fruit, was sent from Mrs X in the morning to her greengrocer ordering her fruit and vegetables to be delivered that afternoon. Another lady asks her charlady to 'come this afternoon'.|Australian private enterprise also began selling pictorial postcards, most companies using the very experienced German printing works who were the worlds best in the field of lithography and fine detailed colour-printing. Many of these beautiful German cards still exist today, 100 years later. Australia did have a few fine printers but they were in the minority. Black and white postcards printed in Australia in the early 1900s were often of good quality e.g. postcards printed by 'The Bulletin', illustrating the works of 'The Bulletins' top artists.|Between c1903-09 The Melbourne company Osboldstone and Atkins etc. printed coloured reproductions of 46 J.A. Turner bush/rural life paintings, which were generally of good quality and became hugely popular and still sought after today. Like thousands of homes in Europe, Britain and U.S.A., many Australia homes had albums of cherished postcards, which were given pride of place for visitors to see and enjoy.|Postcard collecting remained popular but was changing with the times. About 1912 the Australian photographer George Rose of Melbourne began to produce topographical B/W real photographic postcards covering most of Australia and other photographers began to do likewise. These cards soon found their way into collections as well.|WWI and the horrors of war suddenly changed the world; postcards were still in great demand but the subject matter was far more serious. Thousands of postcards from the trenches in European war zones arrived in Australia to be included in family albums. Propaganda and recruitment messages were produced to encourage enlistment. Australian postcard producers began to create cards decorated with gum leaves, boomerangs, wattle etc., which were designed for sending to Australian troops serving overseas. Very few 'pretty' cards were available, as access to the Gentian printing works was no longer possible and exporting of postcards from Britain was very limited. By the end of WWI people had other more serious problems to contend with and the avid postcard collecting hobby declined, fold greetings took over and topographical photographic postcards became a small but steady income for the producers and newsagents etc. in every town.|Fortunately many of these old postcards still exist and are avidly collected by a new generation or postcard collectors. The Australian Cartophilic Society Inc. is one of four postcard/cigarette card organizations in Australia. They are, N.S.W. Post Card Collectors Society; Queensland Card Collectors' Society Inc. and West Australian Card Collectors|Society, and across the Tasman there is a New Zealand Postcard Society.|References:|Picture Postcards of the Golden Age A Collector's Guide by Toni & Valmai Holt. Picture Postcards in Australia 1898 - 1920 by David CookBox of Cigarette Silks ( 10 ) depicting animal motifs, which were placed in cigarette packets as an incentive for women in particular to smoke.|WD & HO Wills|Produced 1911 - 1917personal effects, smoking accessories, recreations, collections

Photographic postcard showing view of Mt Carmel Convent, Rutherglenmt-carmel-convent

Sent to Mrs A Terrill from son Dave while he was at army camps 1915.Postcard showing the words 'Greetings From' on a ribbon banner above the word 'Albury" with Unknown young ladies in hairstyles of the period in rows on the letters."Post WTP Card" Signed Dave. Addressed to Mrs A. Terrill. Message: "Dear Mother: Just a P.C. to let you know how I am getting on. We are having a good time up here. We went out to see the camp yesterday as they went away today. I saw them loading the horses this morning. Dave."albury, world war 1, dave terrill

From Mrs J Stanton grandmother of Olive StantonPostcard showing Treasury Gardens, Melbourne"Post WTP Card" Message: "Wishing you a jolly Christmas from L. Ogden" Addressed to: "Mr J R Stanton, Park View, Rutherglen"

Sent to Mrs A Terrill from son Dave while he was at army camps 1915, and from Bertie, Father of Dave.Post card showing coloured image of St Mary's Cathedral, Sydney, N.S.W., showing Hyde Park in the foreground."Made in U.S.A."

Donated by Mrs Brian Jasper.Coloured post cards in folder with views of Rutherglen and District. This one is a view of Seppelt's WineryOn message side of card: "Rutherglen, Victoria. One of the Seppelt chain of wineries, with its distinctive date palms. | NCV.1048 Nucolorvue Productions Pty. Ltd."seppelts winery

Olive would be Olive Stanton and Grandma would be Lynda Stanton, Aunt and Great Grandmother respectively to Aileen TerrillColour post card of Lake Moodemere, Rutherglen On back of card: "To Olive from Grandma wishing you many happy returns of the day"lake moodemere, aileen terrill, olive stanton, lynda stanton

Possibly Netherby Vineyard (no longer operating, now owned by Peter Smith of All Saints - 1985)Black & white photograph showing view of vines with cellars in background, printed on postcardOn back: "Post Card / Correspondence / Address Only" On Stamp corner: "Kodak / Australia / Australia / Kodak"netherby vineyard, rosewood cellars, all saints winery

Colour postcard photograph of barber trimming hair of a customer. Shop walls are covered with various memorabilia.At bottom left of photo: "Antique Barber Shop Museum" On back of card: "Jack O'Keefe in his barber shop, part of the Winery Gold Country Museum, Main Street, Rutherglen"antique barber shop museum, jack o'keefe, barber shop, winery gold country museum

Black and white postcard photograph of the Memorial Hall in Rutherglen. Road is still unpaved and the cars appear to be from the 1930s to 1940sAt foot of photo: "Soldiers' Memorial Hall, Rutherglen"soldiers' memorial hall, rutherglen memorial hall

Black and white postcard photograph showing Rutherglen State School, No. 522, in Murray StreetAt foot of photo: "State School, Rutherglen"rutherglen state school, rutherglen primary school, school buildings

Black and white post card photograph of a group of men in World War 1 military uniforms, posing in front of a building in camp.On back of postcard: "William Collier left back row, going to 1919 war. Men recruited from Rutherglen"william collier, world war i, world war 1, ww1, wwi

According to his military records, William Collier did not make it to France. After enlisting on 3/04/1915 he went to England. It was there that he was diagnosed with "Miner's Complaint" and discharged as medically unfit, returning to Australia on 17/07/1917 on the Aryshire.Black and white post card photograph of three men in World War 1 military uniform, standing in snow. They appear to have been in a snowball fight.On back of card: "Grandpa Collier in middle. I think in France in 1919"william collier, world war i, world war 1, ww1, wwi

This postcard was possible one that was sent to Florence Iggsten by her father when she was quite young and visiting Melbourne (judging from the comment about her ride on 'Jumbo')Black and white postcard showing a photograph of the buildings, structures and mullock heap at the Great Southern Gold Mine.Written in ink at the bottom of the photo: "Great Southern Gold Mine -- Rutherglen" On back of card is written a message to "My darling daughter" from "Daddy" In top right corner where stamp would usually go is an oval rubber stamp: "District Agent, Rutherglen. G.A. Iggsten"great southern, gold mines, gold mining, iggsten family

Black and white postcard photograph of the above ground structures of the Great Southern Mine.Printed below photograph: "W. Hine, Rutherglen" "Southern No. 1 Mine, Rutherglen" Written to the right of the photo: "Rutherglen, 21/8/04. This mine is one of a number of rich alluvial mines near R'glen. It employs, when working full swing, about 200 miners. There are several rich quartz reefs here which are now receiving attention" On back of card: "Miss F. Burgum, 74 Railway St., West Melbourne" Also a 1d postage stamp with a postmark Melbourne, 22/8/04gold mining, great southern, mine structures

This building was burned down in [date to be checked], and a new, modern building built.Post card with black and white photograph of St Mary's Church centred on the card with caption beneath photo.st marys church, churches

Post card photograph, black and white with some colour tinting.john foord bridge, murray river, bridges, murray bridge

Black and white post card photograph of a church with white picket fence.Across top of photograph: "Greetings From Corowa"catholic church, churches, corowa

Black and white postcard photograph showing Main Street, Rutherglen looking eastmain street rutherglen, victoria hotel

Black and white postcard photograph of a vineyard with winery buildings in the backgroundvineyards, wine making, wineries

Postcard Photo Rutherglen Hibernian Ball 1935hibernian ball, hibernian australasian catholic benefit society, balls, dances

This building was burned down in [date to be checked], and a new, modern building built.Post card with black and white photograph of St Mary's Church centred on the card with caption beneath photo.churches, st marys church

Black and white post card photograph of Mt Carmel Convent, RutherglenAt bottom left of photo: "A. P. Thomas"presentation convent, presentation sisters, mt carmel convent

Believed to have been taken sometime in the 1920s. An enthusiast could probably date the photo by the fire engine.Black and white photographic postcard showing a parade in Main Street, Rutherglen. The building at the center of the photograph is the Victoria Hotel. The men near the front of the hotel, in white robes, are members of the Druid lodge. The firetruck is from the New South Wales Fire Brigade.main street rutherglen, parades, victoria hotel, druids

A larger mounted copy of the top photo is titled: "Thrashing on a Rutherglen Farm" and is also held by the Museum.Post card with two oval photograph with a banner printed between them. Top photograph of a grain harvest, the bottom one is of a Gala Day on Lake MoodemereOn banner across centre of card: "Greetings from Rutherglen" At bottom of top photo: "Harvest Time, Rutherglen Farm" At bottom of bottom photo: "Lake Moodemere, Gala Day"thrashing, threshing, harvest, lake moodemere

Colour postcard photograph winery resembling a castle with a square tower, viewed through an avenue of trees.At bottom left of photo: " 'All Saints' Winery" On back of card: "Rutherglen Victoria. Historic 'All Saints' Winery, of the 'Castle of Mey', Scotland, has a 'B' Classification from the National Trust of Victoria"all saints winery, castle of mey, wineries, wine industry

Three black and white photographs of old postcards, mounted on a sheet of decorative grey paper. Top one is a view of Main Street, Rutherglen, looking west, featuring Younkman's Store and the Victoria Hotel. Middle one is also of Main Street, looking west, featuring the Star Hotel at the corner of High Street, with horses and carts in the street. Bottom one is of the Victoria Hotel in Main Street, with cars of 1970s vintage parked along the street.Centre photo has an upside down post mark: "Sydney | Jan 5 | 12 [illeg.] | 1909 | 75"main street, high street, star hotel, victoria hotel, s younkman & co