The Denny Lascelles Wool Warehouse was the first building in Victorian planned to facilitate storage, inspection and marketing of wool in one operation, and upon completion was the second largest store in the colony. CJ Denny's was largely responsible for establishment and development of the wool marketing industry in Geelong and is a figure of significance in the history of settlement in Geelong. The wool store, a basalt structure with cement rendered ornamentation, was erected for CJ Denny's and Co, in 1872 to the design of Jacob Pitman, Architect.Wood cut engraving of the Mesrs. C. J. Dennys and Co.'s New Wool Store Geelong, published in The Illustrated Australian News, 1872. The half page full colour illustration shows the newly constructed Wool Store with a bull drawn cart carrying full wool bales situated out the front of the store.Top margin: THE ILLUSTRATED AUSTRALIAN NEWS 201 Below image: Mesrs. C. J. Dennys and Co.'s New Wool Store Geelong Image signed, lower mid edge: WINSTON Image, on building: C.J. Dennys Wool Brokers 1872 C.J. Dennys & Co. Wool & Produce Warehousedenny lascelles wool warehouse, wool, dennys, wool store

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