The Guzman y Gomez Mexican fast-food chain opened their Eltham store at 963 Main Road on December 3, 2025 with fanfare and special promotions that attracted large crowds lining up to get a taste all day long. The appearance of the store in terms of the chain’s usual signage had to be toned down to some degree to comply with Eltham’s local planning requirements. Some excerpts from the Guzman y Gomez website post about the event: Eltham… You Absolutely Smashed It! Massive crowds, big energy and an unforgettable opening day. (2025, December 8). Retrieved from https://www.guzmanygomez.com.au/eltham-you-absolutely-smashed-it/ "Eltham, what a day! Opening day for our new GYG Eltham restaurant was nothing short of incredible, and we want to extend a huge thank you to everyone who came down to celebrate. From $5 Burritos and Bowls to free coffee and lots of exclusive GYG merch, the good vibes rolled non-stop from early morning through to dinner!" "The energy kicked off bright and early with the Mayor of Eltham [sic], John Dumaresq, arriving at 7am to officially cut the yellow ribbon and help launch the opening of GYG Eltham. It was an exciting way to open the doors and of course, the mayor enjoyed a delicious and clean GYG brekkie burrito!" "Behind GYG Eltham is Andre and Konrad Reich, a local father and son team who have a passion for great food, great people and making a real difference in the community. Opening a GYG has been a long-time dream for the pair, and they’ve been waiting years for this to happen!" "Thanks to the restaurant’s prime location right next to the train station, guests were hopping off public transport and walking straight into GYG for lunch and dinner. The after-school rush was huge, with local students and young people flooding in to take advantage of the $5 Burritos and Bowls." "In true GYG spirit, the opening of Eltham has created 50 new local jobs, with the team already growing fast. Andre and Konrad are passionate about building a fun, supportive crew who live and breathe GYG’s ‘Got Your Back’ value." "“As part of our opening, we’ve welcomed a number of local crew — for some, this will be their very first job. We’re proud to show them what GYG is all about while delivering incredible food and an outstanding guest experience. We’re still hiring and can’t wait to get involved with the community, fuelling local sports clubs with delicious GYG meals and epic merch,” added Konrad Reich."joan castledine collection, 963 main road, eltham shops, guzman y gomez - eltham, main road eltham, opening day, restaurants, john dumaresq, konrad reich, andre reich, youth employment, nillumbik shire mayor