The author Henry John Webb (1846-1893) was an English botanist and agriculturalist who worked in scientific ways, described as thorough, to improve many aspects of farming, such as promoting a scientific system for making butter. He became a very successful Principal of Aspatria Agricultural College in northern England, which was set up for the training and education of farmers and farm labourers. He also held world records as a cyclist and tricyclist. This book is part of Flagstaff Hill's Pattison Collection. Longmans, Green & Co. published several of Webb's technical books. The publisher firm, Longmans, Green & Co, was originally founded in 1724 in London by Thomas Longman under the name Longman. In August of that year, he bought the two shops and goods of William Taylor and set up his publishing house there at 39 Paternoster Row. The shops were called Black Swan and Ship, and it is said that the 'ship' sign was the inspiration for Longman's Logo. After many changes of name and management, the firm was incorporated in 1926 as Longmans, Green & Co. Pty Ltd. The firm was acquired by Pearson in 1968 and was known as Pearson Longman or Pearson PLC. Interestingly, the logo in some books, such as “Steam Turbines 2nd edition, published in 1922” has the year “1724” but the logo in books such as “Advanced Agricultur, published in 1894” has the year “1726” in the logo.The book is significant for showing the technical advancement in agriculture att the end of the 19th century and can be used to trace the evolution of agricultural methods and machinery since that time. The book is significant for its connection to the publisher Longmans, Green and Co., of London, a firm that has been established for over two centuries, renowned for publishing encyclopedias, dictionaries, books on English grammar, textbooks, poetry, reference books, novels, magazines and more. The book has additional importance for its connection to the Pattison Collection, which, along with other items at Flagstaff Hill Maritime Village, was originally part of the Warrnambool Mechanics' Institutes’ Collection. The Warrnambool Mechanics’ Institute book collection has historical and social significance for its strong association with the Mechanics Institute movement and its important role in people's intellectual, cultural and social development throughout the latter part of the nineteenth century and the early twentieth century. The collection of books is a rare example of an early lending library and its significance is enhanced by the survival of an original collection of many volumes. The Warrnambool Mechanics' Institute’s publication collection is of both local and state significance.Advanced Agriculture Author: Henry J Webb Publisher: Longmans Green & Co Date: 1894 The green hardcover book includes tables, drawings and diagrams. There are inscriptions on the spine label, front endpaper sticker and stamp. The logo of Longmans, Green & Co. is on the fly page. It is a line drawing of a shield above a leafy wreath border surrounding a sailing ship at sea with a plaque below. Inscriptions are on the shield and plaque. It is part of the Pattison Collection.Label: "PAT 631 WEB" Sticker: "Corangamite Regional Library Service" Stamp: 'Warrnambool Public Museum" Logo shield: "L & Co" [Longman Green & Co.], Logo plaque: "1726" [in this book]flagstaff hill, flagstaff hill maritime museum and village, warrnambool, maritime museum, maritime village, great ocean road, shipwreck coast, pattison collection, ralph eric pattison, warrnambool mechanics’ institute, mechanics’ institute library, warrnambool library, free library, corangamite regional library service, longmans green and co., l & co., 1724, thomas longman, paternoster row london, henry j webb, agriculture, farming, botanist, lecturer, english scholar, aspatria agricultural collage principal, technical farming, zoology, chemistry, physics, geology, 1984