Around 1859, James Long established a bakery and confectionery business in Ballarat. It later became the Sunshine Biscuit Company.Mabel Moorhead Collection: Long's Exhibit at the Australian Manufacturers Exhibition Ballarat March 1908. Black and white photograph of the interior of Long's Biscuits. Six staff members are lined up behind the counter. Bulk biscuit tins are stacked on shelves against the wall behind them. Advertisements along the front of the counter include for a Cobweb Spinning Machine. reverse is blank."Long's Biscuits Sample Carton 3d"long's biscuits, australan manufacturers exhibition, sunshine biscuits