Dr.Pat, a brand of both cigarette and pipe tobacco, are produced and sold by Imperial Tobacco Australia. It is an aromatic blend of Irish and other fine cut tobaccos. Dr.Pat is sold only in New Zealand and Australia. Imperial Tobacco Australia Limited is the smallest and most recently formed of the tobacco companies operating within Australia. Imperial Tobacco Australia was established to coincide with the merger of WD & HO Wills Holdings Limited and Rothmans Holdings Limited as British American Tobacco Australia. At the time of the proposed merger, concerns were raised about the likelihood for reduction in competition in the Australian marketplace, thereby potentially causing a breach of Section 50 of the Trade Practices Act 1974. The Australian Competition and Consumer Commission agreed to permit the merger to proceed, on condition that another tobacco company enter the Australian market. The UK-based Imperial Tobacco Group was invited to enter the Australian market and in September 1999, Imperial Tobacco Australia commenced operations.26, 27 As part of the agreement allowing the formation of British American Tobacco Australia, Imperial Tobacco Australia was sold a portfolio of cigarette, roll-your-own tobacco and cigarette paper trademarks previously owned by Rothmans or WD & HO Wills for the sum of $325 million. The purchase gave Imperial Tobacco Australia an opening market share of 17.1%.27 Imperial Tobacco Australia ranked third in cigarettes sales in 2009, with a volume share of 16.2%. A circular tin with screw top contained pipe tobacco 'Dr Pat ' brandLid : DELUXE / Dr PAT' / IRISH MIXTURE / PIPE TOBACCO / 50g NETimperial tobacco australia ltd, tobacco, cigarettes, cigars, moorabbin, bentleigh, cheltenham, dr. pat pipe tobacco, cigarette manufacturers