The first HMV branded store was opened by the Gramophone Company on Oxford Street in 1921, and the HMV name was also used for television and radio sets manufactured from the 1930s onwards. HMV stands for His Master's Voice, the title of a painting by Francis Barraud of the dog Nipper listening to a cylinder phonograph, which was bought by the Gramophone Company in 1899. For advertising purposes this was changed to a wind-up gramophone, and eventually used simply as a silhouette.A green mantel Radio set, 'HMV' , 'Little Nipper' c1930. The 4 tuning knobs are white, - one is missing - , the grill is white and the flex and plug are complete. Front ; HMV 'trade mark' ( dog with a cylinder phonograph' ) / " Little Nipper" hmv, his master's voice radio, gramaphones, radio broadcasts, early settlers, pioneers, market gardeners, moorabbin, cheltenham, bentleigh, london england, little nipper painting, mr biehl, barraud francis