These photographs were taken in and around Falls Creek by Samuel Keith Pearce and printed for him as a foldout postcard by NuColor Vue. The postcards state they were printed for S. K. Pearce Pty. Ltd of Tawonga and Mount Beauty. Samuel Keith Pearce was born on 24 June 1917 in Armadale, Victoria. By the late 1940s he owned the Mt Beauty Supermarket, Newsagency, Drapery and Hardware store at Mount Beauty and also a store at Tawonga in partnership with his brother Gordon Cathew Pearce. For some time, they operated as Pearce Brothers. In the early 1960s Keith also opened a mini mart In Falls Creek. As well as being a keen photographer and an astute businessman, Keith Pearce was a well-known identity in the Kiewa Valley, making many contributions to the development of the area over a long period. This included serving as a member of the Bright Shire Council for many years. He worked hard to promote the interests of the Upper Kiewa Valley. As a sign of recognition and appreciation for his contribution to the community, the park opposite the grocery store in Mount Beauty was named the SK Pearce Gardens in his honour. Samuel Keith Pearce died on 7 July 1994 in Mount Beauty, VictoriaThis collection of postcards and image is significant because they were commissioned by a highly successful business in Falls Creek, Victoria.A high definition photo of the Beginners' slopes at Falls Creek, Victoriarope tows, beginners slopes falls creek, falls creek resort

After World War II, the Kiewa Hydroelectric Scheme was started in the Kiewa River valley by the State Electricity Commission of Victoria. On land previously used only for summer cattle grazing in the natural alpine grasslands, the first ski lodge was built in 1948 by workers from the scheme. The first lift, a rope tow, was built in 1951 and the first chairlift in Australia was constructed there in 1957. Falls Creek Post Office opened on 9 June 1958 (with telegraph and telephone facilities only until 1964) .Despite strong opposition from the head of the Kiewa scheme, who didn't want tourists clogging up his roads and destroying his "dry" construction camps by bringing in booze, Falls Creek boomed as much as Hotham, partly owing to its relatively good access road. Early lodges included Bogong (c.1946), Skyline (1947), Albury (1949), Myrtleford (1949) and Dawn (c.1950).The souvenir postcard photographed and produced by an enterprising local businessman Mr S K Pearce, was produced as a memento for skiers and other visitors to the Falls Creek and Mt Beauty area to send to family and friends as a reminder of their visit to the region, or to keep as a personal souvenir. It presented an excellent promotional opportunity for enterprising local businessmen to promote the area to skiers and tourists near and far. It also presents an excellent pictorial history of the falls creek area around the late 1950’s to early 1960’sColour postcard folder (unused) containing 13 photographs of the Falls Creek ski area and surrounds. Inside cover has a brief description of the area and the services available to visitors Printed on front cover- FALLS CREEK SKI VILLAGE. Your Souvenir Folder Photo of skiing slopes of the village Inside front flap - a brief description of the Falls Creek area and the services available to visitors 1. Diana Lodge parking area and Spion Kopje 2. Winterhaven Lodge 3. Ski Hirage Centre and skiing slopes 4. Ski Lodges from main road 5. Nelse and Arundel Lodges 6. Day visitors’ shelter and parking area 7. Summit T-Bar lift 8. Spur T-bar looking towards Village and Spion Kopje 9. T-bar lower station and Snow Crystal Inn 10. ‘Akja’ rescue sled in use 11. Falls Creek road and Grand Coeur Lodge annex 12. Rope tows and beginner slopes 13. Back cover- Published by Nucolorvue Pty Ltd Mentone Vic. Printed in Australia For S.K.Pearce Pty Ltd Tawonga and Mt Beauty falls creek, snow, bogong high plains, victorian alps

Part of yearly marketing and information material promoting the Falls Creek Ski School. This publication includes detailed information about the Falls Creek Snowsport School Program for 2006. An introduction by the School Director, Benny Pregenzer states "Falls Creek Snowsports School is committed to enhancing your skiing and snowboarding experience. Think of our Snowsports School instructors as personal trainers for your snow adventure... they're here ready to elevate you to the next level. With a great attitude, endless patience and always up for fun, our instructors take pride in offering you their very best. From beginner to advanced, little tackers to adults and everyone in between, Falls Creek Snowsports School has a program to suit you. Our expert instructors will have you skiing, snowboarding, telemarking and cross-country skiing to the best of your ability in no time. Have a great holiday and see you on the slopes! Corporate Sponsors in 2006 were Milo and Ten TV.This item is important because it documents seasonal activities at Falls Creek Snowsport School in 2006.A glossy booklet featuring images and information about programs to be offered at Falls Creek in the 2006 winter season. The front cover features a group of downhill skiers while the back cover explains lesson times and contact details.On front cover Falls Creek and the school logo fallscreek.com.au Snowsport Schoolfalls creek marketing, falls creek snowsport school., benny pregenzer

Part of yearly marketing and information material promoting the Falls Creek Ski School. This publication includes detailed information about the Falls Creek Snowsport School Program for 2010. An introduction Francis Jackson and the Snowsports team states "Falls Creek Snowsports School is committed to enhancing your skiing and snowboarding experience. Think of our Snowsports School instructors as personal trainers for your snow adventure... they're here ready to elevate you to the next level. With a great attitude, endless patience and always up for fun, our instructors take pride in offering you their very best. From beginner to advanced, whether skiing or boarding, Falls Creek Snowsports School has a program to suit you. Our expert instructors will have you skiing and snowboarding to the best of your ability in no time. Have a great holiday and see you on the slopes!" Corporate Partners in 2010 were Milo, Ten TV and the ANZ Bank.This item is important because it documents seasonal activities at Falls Creek Snowsport School in 2010.A glossy booklet featuring images and information about programs to be offered at Falls Creek in the 2010 winter season. The front cover features a group of downhill skiers and three smaller images. The back cover includes a map showing meeting places, lesson times and contact details.On front cover Snowsport School 2010 skifalls.com.aufalls creek marketing, falls creek snowsport school., francis jackson

Part of yearly marketing and information material promoting the Falls Creek Ski School. This publication includes detailed information about the Falls Creek Snowsport School Program for 2004. An introduction by the School Director, Benny Pregenzer states "Falls Creek Snowsports School is committed to enhancing your skiing and snowboarding experience. Think of our Snowsports School instructors as personal trainers for your snow adventure... they're here ready to elevate you to the next level. With a great attitude, endless patience and always up for fun, our instructors take pride in offering you their very best. From beginner to advanced, little tackers to adults and everyone in between, Falls Creek Snowsports School has a program to suit you. Our expert instructors will have you skiing, snowboarding, telemarking and cross-country skiing to the best of your ability in no time. Have a great holiday and see you on the slopes!" Corporate sponsors for 2004 were Milo, Nursing Australia and Ten TV. This item is important because it documents seasonal activities at Falls Creek Snowsport School in 2004A glossy booklet featuring images and information about programs to be offered at Falls Creek in the 2004 winter season. The front cover features a group of downhill skiers while the back cover includes lesson times and contact details. Coloured images are included throughout the booklet. On front cover Falls Creek and the resort Logo fallscreek.com.au Snowsport Schoolfalls creek marketing, falls creek snowsport school., benny pregenzer