This item was produced by a Melbourne Tea, Coffee and Cocoa Merchant importers(1898-1960). It was a time when local production of, coffee had yet not begun. Imports from India and the Asian region had dominance in the market place. The blending of coffee with chicory was a cheaper method of providing a flavour enriched drink which was marketed as "containing not less than 55 parts per cent by weight of coffee" The coffee weighed heavier than the chicory. This was a time before strict accurate consumer information/content became mandatory and legally enforceable.This empty container of "Sunbeam" Coffee and Chicory finely ground "instant - just add boiling water" beverage was the start of the "fast" breakfast drink. The use of grinding the coffee beans and percolation to obtain the final drink was at the start of the rural sector's decreasing the time for casual drinking. The once casual countryside psyche was now (mid to late 1900's) becoming more "on the go".This cylindrical container (coffee and chicory) is constructed from pressed cardboard with both ends enclosed by tin(pressed) lid and bottom. The outside wrapping is promotional and descriptive in the colours of purple background and information label areas with purple lettering on a white and silver background. The cylinder is made from 2 mm pressed cardboard.Main label " No.1" underneath "Sunbeam" underneath "COFFEE and CHICORY" UNDERNEATH "Containing Not Less than %% Parts Per Cent By Weight of Coffee" underneath in Hand Writing" Griffiths Bros Limited", below this "TEA ,COFFEE & COCOA MERCHANTS" Below this" Mellbourne, Sydney, Adelaide" and lastly "net 1lb weight". Alternate side "The Following Well Known Economical & Flavoury Teas" underneath this "Packed Specially For The Trade" underneath "SUNBEAM & VICTORY SIGNAL COCOA" and in smaller print "Absolutely Pure, Made in Australia" underneath Equal To The Best Imported"breakfast containers, food storage, instant coffee, speed breakfasts, domestic