Ross Motors operated a car dealership in Fairy Street in the mid 20th century. They sold a number of different makes of vehicles as well as sales and service of milking machines and car accessories.A link to a Warrnambool business.Cream oval plastic disc for key ring. Black text.Ross Motors Pty Ltd Warrnambool. Distributors of Buick, Pontiac, Vauxhall, cars and Bedford trucks. Phones : 213, 219. On Reverse: Finder of these keys please return to address on reverse side.warrnambool, ross motors, car dealership warrnambool, milking machines, buick cars.

This plate comes from the Registered Office of F. Morse Pty Ltd. The name ‘Morse’ has been associated with the local Warrnambool transport industry for more than 100 years from the horse-drawn era to the advent of motorized transport. Frederick Morse was the son of Henry Morse, a teacher at The Grange, Hamilton and at Grasmere in the early 1870s. In 1883 Frederick Morse started business in Fairy Street as a coach builder in a partnership known as Robinson and Morse and in 1891 he set up a business on his own, the Victoria Carriage Works in Lava Street with branches in Port Fairy and Koroit. By the 1890s he was employing 27 people and winning State awards for his Abbot buggies. By the 1920s the Morse business had moved to motorized transport, expanding over the years to car dealerships, caravans, panel works and reconditioning and truck building with the subsidiary businesses of Morsmilk and Morsbearings (both later sold).This plate is of strong significance as a memento of a business in Warrnambool that has been prominent in the local transport industry for 120 years. It is also a memento of the Morse family, notable 19th century settlers in the town and important in local community affairs since that time. This is a wooden frame with a glass front. The frame is painted a grey colour and has holes at the top and bottom for affixing the frame to a wall or door. Behind the glass the words ‘Registered Office F. Morse Pty Ltd’ are painted or incised on to a wooden slab. The words are in yellow and red paint. The frame is a little chipped and the inside of the glass is somewhat blotchy and stained. ‘Registered Office’ ‘F. Morse Pty Ltd’ frederick morse, robinson and morse, morse & co., history of warrnambool, coach building in warrnambool, automotive industry in warrnambool