The Norman Oliver collection. Norman Oliver was three times Mayor of Bendigo - 1950-51, 1964-65, 1970-71. Twenty - four pages of typed notes for a speech titled 'Trends in modern retailing - an address to Castlemaine Rotary Club, Wednesday March 19 1958'. A front, unattached page has 'Business - Marketing, etc including 3 lectures from 'Marketing and Promotion for the smaller business'. Appears to be only one speech.bendigo, industry, traders, norman joseph oliver , councillor norman oliver. mayor of bendigo. retail industry.