Flagstaff Hill Maritime Museum and Village
Domestic object - Sewing Machine, 1890s to 1911
This machine was made in Baden, Germany, for the Ward Brothers of Melbourne, who imported machines from various manufacturers and had them branded with their Ward Brothers decals. This machine is most likely dated before 1911, when the Ward Brothers became two separate businesses, as one of the decals appears to have been deliberately removed.
The case is made in an attractive design and the machine itself has decorations that are pleasant to the eye. Even the metal cover of the folding handle has a swirling design on it. The machine has the added bonus of a ruler along the front base.
Many sewing machine manufacturers in Germany produced their machines specifically for export. A company could mass-produce its machines and give the same product several different brand names, according to their overseas buyers. There was a huge market for domestic machines as it enabled tailored clothing to be made in households at a fraction of the retail prices.
Ward Brothers began in Australia in the late 1890s and early sewing machines sold by them had the three brothers on their decals. In 1911 the brothers divided into two separate firms, one operating on his own, the other two remaining together, and all still operating in Melbourne and at first still using the name Ward Brothers.This sewing machine is one of two hand-operated Ward Brothers machines in our collection that were made in Baden, Germany, and the only one that has had the three Ward Brothers on its decal, and that has front and rear slide plates.
This machine represents the early domestic market for sewing machines, making it possible for the everyday homemaker to produce fashionable garments and linen ware that was affordable. The owner of this machine could work at more than one location as it was portable and did not require a large space to set up.
The machine is associated with the well-known Ward Brothers of Melbourne, who sold imported sewing machines that were branded with their own name. Sewing machine, hand operated, in wooden case. The machine is painted black with gold decals, and front and rear slide plates. The wooden base of the machine has an inlaid ruler. The case has curved sides and shaped ends, decorative woodwork on corners, an inlaid diamond pattern on top, and a folding metal handle. Accessories are included. The decals include doves, inscriptions and swirls, and there is a map of Australia with two portraits of men. The machine was made in Baden, Germany, for Ward Brothers, Melbourne. Images: Map of Australia with States marked, and with portraits of two men. [A portrait-sized area on the left of the men has had the image removed.]
Text in printed script: "Specially / Made in Baden" "WARD BROTHERS / MELBOURNE" " with a Logo is a map of Australia,flagstaff hill, warrnambool, great ocean road, sewing machine, hand operated, pre-1911, domestic sewing, homemade clothing, fashion, ward brothers, made in germany, baden, front and rear slide plates, crank handle, hand crank sewing machine