This box of matches was up until the 1980's the major source of lighting "small" fires, mainly for cigarettes, pipes (smoking), BBQs, gas/ kerosene heaters and "clearing" rural shrub by small fires. It was not until flint based battery and lighter fluid (hand held lighters) were introduced did the need for "matches" (a more dangerous application of instant fire starters) become relegated to a lower level "demand" item. The limited quality supplied in a box could also not compete with hand held gas and "lighter fluid" lighters. Box of matches belonged to the "yesteryear" fashion accessory's most important list. Matches had become obsolete for the major stream of users as cheaper, easier to use and longer lasting "cigarette" lighters were produced.This match box of Australian make and vintage in origin, was originally manufactured by a British Match Box Company (Bryant and May in Bow London), which expanded to the Australian "Colonies". The Australian subsidiary was at Cremorne, Melbourne. It was typical of goods, which had their "founding fathers" based in "the Mother Country" (England). The early settlers in the Kiewa Valley found these matches an important necessity for not only rural life but also for the recreational "smoko".This small box of "safety" matches has an inner "drawer" which can be slid open to reveal the "match" sticks. The small bowl shaped phosphorous at one end of a "match" is the fire starter(phosphorus) which when lit would "flare" up and provide a small flame. This typical box of matches held an average of sixty matches. The top of the match box has a "glued on" signage with manufacturer's details. In brown script and on a blue background "BRYANT & MAY'S and below this "CROWN" below this and on a red background with faded and worn letters "SAFETY MATCHES" On either side of the top side and in smaller print "MADE IN AUSTRALIA" and opposite "AVERAGE CONTENTS SIXTY"fire starters, cigarette lighters, bbq lighters, domestic fire starters