Charles Edward Fulford, Ltd Leeds, England. The company founded in Australia in 1897 produced patent medicines, manufacturing products including Bile Beans and Zam-Buk ointment. Charles concocted ‘Bile Beans for Biliousness’, supposedly from a secret native recipe discovered by an eminent scientist – all a myth! Phenomenal sales were achieved through door-to-door leafleting, free gifts, and blanket advertising in the popular press, featuring emotive personal stories of miraculous, life-changing cures, presented as news items. The Company was first established in the UK in 1899 after achieving success in Australia. Charles’ brother Frank Harris Fulford, and entrepreneur, came from Canada to Leeds in 1902 to manage the British division of Charles's manufacturing business, C. E. Fulford Limited The company had to face damaging adverse publicity in 1905 when the judge in a case over the Bile Beans name declared that the business was founded on ‘fraud, impudence and advertisement’. But it survived, indeed flourished, expanding internationally. His other ‘secret’ remedy, Zambuk ointment was claimed to soothe and heal every kind of skin condition, an essential standby for all good mothers and wives. Both products lasted into the 1980s, after various company take-overs; interestingly, Zambuk has recently been revived. 1906 Charles Fulford, only 36, died at his home in Australia, apparently from exhaustion. He left a fortune, including a huge bequest to Dr Barnardo’s charity for homeless boys in London. A small round tin with a lift off lid containing 'Zam-Buk' antiseptic ointmentLid : CONTAINS / NO LARD & NO OTHER / ANIMAL OIL OR FAT / Zam-Buk' / FOR / Cuts/ Bruises, Burns / ..........UNEQUALLED FOR SPORTSMEN / "RUB IT IN "/ AS AN / EMBROCATION. Base :DIRECTIONS ................/ HEALING, SOOTHING, ANTISEPTIC. Around Lid : Zam-Buk Made in Australia by C.E.FULFORD (Australasia) Ltd SYDNEY / Incorporated in England / CONTENTS 5/8 OZ.pharmacy, medicines, early settlers, market gardeners, moorabbin, bentleigh, cheltenham, c.e.fulford pty ltd, ointments, zam-buk ointment, sydney, melbourne, fulford frank harris, antiseptic, leeds england,