When E. Whitehead's New Map of Victoria was released in 1869, an advertisement in the Bendigo Advertiser (16 July 1869) noted that: "This beautifully engraved Map has been revised and brought down to the present time; and, with the Alphabetical Key, is the most complete and the cheapest Map ever published; Price, 6d plain; 1s colored; 2s 6d in case; on linen, post free, 2d extra. E.. WHITEHEAD and CO, Publishers, 67 Collins-street east." The following year, 1870, Whitehead's promoted the edition in the Portland Guardian and Normanby General Advertiser (3 January 1870), advising that: "WHITEHEAD'S NEW MAP OF VICTORIA, 1869 ... is corrected to the latest date, and around is arranged an Alphabetical Key, with Post Towns and Money Order Olffices marked. The Map being divided into squares and numbered, by reference to the Key any place can be found immediately. Price Is beautifully colored, or mounted on linen in case, 2s 6d. Post free, 2d extra, in Victoria. B. Whitehead and C0., Puolishers, 67 Collins-street East, Melbourne". In the same edition of the Portland Advertiser, they also promoted their business generally, saying: "E WHITEHEAD and Co., Stationers, Engravers, Lithographers, 67 Collins street East, execute every description of Lithographic PRINTING, BILL-HEADS. NOTE Headings. Business Dies Engraved and Embossed on Envelopes &c. ARMS, MONOGRAMS, AND CRESTS Engraved and Embossed in Colour, superior to any other house in the Colony. Specimens, post free, 2d. Lithographers, &c, to H.R.H. the Duke of Edinburgh, and Die-inkers and Embossers to His Excellency Sir J. H. T. Manners-Sutton, K C.B. Orders executed for the Trade". Whitehead’s New Map of Victoria 1869 is is an important record of region created towards the end of the Victorian Gold Rush (1851-1869). In addition to its historical significance, this is a rare map, of which the only known copies in Australian public collections are those held at the National Library of Australia, the State Library of Victoria, State Library of New South Wales and the University of Queensland Library.Map of Victoria with gold mining areas, notes on topography, transport routes. Relief shown by hachures. List of towns with distance from Melbourne in map margin. [Melbourne] : Printed & Published by ... E Whitehead & Co ... 67 Collins Street East, 1869 1 map : col., mounted on linen ; 38.4 x 55.4 cm, folded to 18 x 12 cm.Cover "WHITEHEAD'S NEW MAP OF VICTORIA 1869"maps - victoria - 1860s, e whitehead's new map of victoria 1869, whitehead's map of victoria with alphabetical key 1869, cartography, gold rush