This publication was a major item in the Falls Creek marketing program for 2004. A major feature of 2004 winter season was the opening of Drover’s Dream, arguably Australia’s most picturesque chairlift. Taking over from Panorama Poma, the new four-seat high-speed chairlift would open up more top to bottom riding. This was a multi-million dollar resort investment and expanded the Sun Valley area. It was over 700 metres long and added an additional 7.4 hectares of beginner and intermediate terrain. It was predicted to reduce queues on the Towers Chairlift as it had a capacity of 2,400 riders per hour. XC Skiing was strongly promoted including Cross-Country Trail Passes, Lessons and Ski Hire available from Falls Creek Nordic Hire at Windy Corner, Gebi’s Ski Hire, Viking Ski Hire and Koki Ski Hire. Accommodation rates for 43 different venues were included. Corporate Partners in 2004 were Bilia Volvo, Nursing Australia, Milo and Ten TV, with Hewlett Packard sponsor of the Falls Creek Racing and Events Department.This booklet is significant because it documents seasonal activities at Falls Creek in 2004 and the opening of the Drover's Dream Chairlift.A glossy publication of 40 pages promoting Falls Creek all year round. It includes detailed information of activities at Falls Creek, images and advertising,falls creek activities 2004, drover's dream falls creek, falls creek marketing

Part of yearly marketing and information material promoting the Falls Creek Ski School. This publication includes detailed information about the Falls Creek Snowsport School Program for 2004. An introduction by the School Director, Benny Pregenzer states "Falls Creek Snowsports School is committed to enhancing your skiing and snowboarding experience. Think of our Snowsports School instructors as personal trainers for your snow adventure... they're here ready to elevate you to the next level. With a great attitude, endless patience and always up for fun, our instructors take pride in offering you their very best. From beginner to advanced, little tackers to adults and everyone in between, Falls Creek Snowsports School has a program to suit you. Our expert instructors will have you skiing, snowboarding, telemarking and cross-country skiing to the best of your ability in no time. Have a great holiday and see you on the slopes!" Corporate sponsors for 2004 were Milo, Nursing Australia and Ten TV. This item is important because it documents seasonal activities at Falls Creek Snowsport School in 2004A glossy booklet featuring images and information about programs to be offered at Falls Creek in the 2004 winter season. The front cover features a group of downhill skiers while the back cover includes lesson times and contact details. Coloured images are included throughout the booklet. On front cover Falls Creek and the resort Logo fallscreek.com.au Snowsport Schoolfalls creek marketing, falls creek snowsport school., benny pregenzer