Bilson and Co. operated a general store in Murray Street, Colac with its history dating from 1884 to 1955. Originally founded by the Tulloh family it became known as Bilsons after 1889 when Franklin Bilson came from Allansford where he had operated a general store. Bilsons store became one of the largest stores in country Victoria. In 1952 Bilsons merged with Foy and Gibsons. and in 1955 the Foy Bilson business was sold. This label is of interest firstly because it is a memento of Bilson's stores an important 20th century business in country Victoria and secondly because Franklin Bilson and his wife, Fanny, both have their place in Warrnambool's history.Rectangular white label with dark blue text and some scroll decoration. It is adhered to a piece of pink card .DIRECT IMPORTERS OF DRAPERY DRESSMAKERS & MILLINERS TAILORS & OUTFITTERS GROCERS & GENERAL STOREKEEPERS WINE & SPIRIT MERCHANTS From Bilson & Co. MURRAY STREET, COLACcolac, drapers, tailors, dressmakers, milliners, grocers, wine and spirit merchants, general store, bilsons, foy bilson, fanny bilson captain of the allansford womens cricket team, franklin bilson