George Reed was a draftsman who lived in Bentleigh , City of Moorabbin in mid 20th C Phrenology is a process that involves observing and/or feeling the skull to determine an individual's psychological attributes. Franz Joseph Gall believed that the brain was made up of 27 individual organs that determined personality, the first 19 of these 'organs' he believed to exist in other animal species. Rev. Brown acknowledges that this printed delineation for self assessment is only approximate and proper analysis would cost time and money for personal consultation.After Charles Darwin, 1809 - 1882, English naturalist whose scientific theory of evolution by natural selection became the foundation of modern evolutionary studies. His nonreligious biology appealed to the rising class of professional scientists and the general public. Phrenology became a popular interest.A paper booklet with diagrams, charts and photos explaining Phrenology in 54 pages by Rev. J.J. Brown Coloured front and back covers have a drawing of a model of the human skull divided into 36 sections Front Cover ; SEVENTEENTH EDITION/ PHYSIOLOGICAL AND PHRENOLOGICAL / CHART / ( IN BOOK FORM) /BY / REV. J.J. BROWN/ Illustrated with 70 Engravingson Wood by S. Calvertgall franz joseph, phrenology, darwin charles, naturalists, jewellers, ezard & clark company moorabbin, early settlers, moorabbin shire, mechanics institute cheltenham, ormond choral society, postworld war 11 settlers,housing estates moorabbin 1950, bentleigh, ormond, moorabbin, cheltenham, drama societies, musical society cheltenham, clark judy, reed gladys, reed george, draftsman, architect,