George Pethard (1885-1961) was born in Ballarat. His father, George, established a soft drink factory in Numurkah, producing "Taraxale". George Jnr., joined his fathers firm in 1898 and moved the factory to Bendigo in 1909. In 1909 he married Hilda Leed. His interests expanded and by 1918 he was an auctioneer in Rochester before becoming a real estate agent in Bendigo in 1921. His business empire expanded to include a Ford dealership and a service station in Bendigo in 1924. In 1938 he became a Bendigo councillor, a position he held for 20 years. During this time he served as Mayor in 1940,1947 and 1951.A black and white photograph and a colour drawing of Cr. George Pethard home in High Street, Golden Square. Date unknown. Both are glued to a piece of cardboard.private home, george pethard, high street, golden square

A box covered with yellow decorative gift paper. It contains cuttings from 'The Bendigo Advertiser' - 1940, 1941. All articles relate to the activities in Bendigo during the reign of Mr. George Pethard as Mayor of Bendigo.George Mayor 1940-41person, individual, george pethard, lydia chancellor, collection, person, individual, male, bendigo, politics, community, mr. george pethard, pethard family, business, food technology, production, tarax, drink

See Item 8346.4Bendigo Advertiser ''The way we were'' from 2000. This 1908 photograph shows the original delivery cart for George Pethard's soft drink firm, which started in Panton Street, Golden Square. The Tarax ale wagon belonged to Harry Tait. (Photograph courtesy of the Bendigo Historical Society)newspaper, bendigo advertiser, the way we were

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANTY PTY LTD16 x black and white photos of / photos include 22 men in Bowls uniform RVBA -Royal Victorian Bowls Association emblems on jackets , George Pethard house , George Pethard with a Packard Clipper car Hay bales , black envelope.photograph, person, george a pethard, george pethard / taraxale brewing company pty ltd/packard clipper car /

White envelope with Councillor George Pethard written on the front in pencil. Inside is a collection of photographs of a men’s lawn bowling tournament. One photo is of the female catering staff.photograph, person, george a pethard, george pethard ./ taraxale brewing company pty ltd

A docket to William Farmer Undertaker & Embalmer with a list of the funeral expenses involved in the death of Mr. Norman Chancellor and paid for by Mr. George Pethard. 11/12/1926.cemetery, norman chancellor, lydia chancellor collection, collection, bendigo, mr. george pethard, mr. norman chancellor, death, interrment, funeral, business, finance, male, cemetery, william farmer

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD/11 x black and white photos of Taraxale Brewing Company - approximate date 1950photograph, building, taraxale brewing company, george pethard /taraxale brewing company pty ltd

Memorabilia plaque - 'Promote Victoria Mission 'George A. Pethard Chicago & Peoria , Illinois may 1957 showing Australian and American flags and seals / hard cardboard. Reference to George Pethard and Tarax Company.ephemera, mementoes, george a pethard, 'promote victoria mission

George Pethard Collection including references to Taraxale Brewing Company Pty Ltd /hard covered 19x22mm photographic album / Photographs George Albert Pethard's visit with the Timken Roller Bearing Company , May 12th & 13th 1957 / 46 photos of the Timken Roller Bearing Company - people attending a conference employees and machinery / Bendigo industries.bendigo, industry, taraxale brewing company, george pethard, timken rolling company

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD/ STAPLED FADED DOCUMENT relating to 'Victoria Promotion Committee , Promote Victoria Mission , on behalf of The Government of Victoria Detailed Itinerary - Melbourne to San Francisco' / front sheet has a newspaper clipping showing Mail Timesdocument, memo, george a pethard, george pethard/taraxale brewing company pty ltd/ 'victoria promotion committee , promote victoria mission , on behalf of the government of victoria

George Pethard Collection including references to Taraxale Brewing Company Pty grey covered 29x19mm photographic album bound with silver string / black and white Photographs of Victorian National Resources Development Train Tour No 20 - South Western and Midland Districts April 16 to 21 , 1934 - stopping at Terang Camperdown , Warrnambool Koroit , Casterton , Mount Gambier , Ararat , Daylesford - album shows Members of the 20th 'Reso' Party - includes George Pethard ./ photos include the Trufood Company Factory Terang / Mr. S.G. Black's property at Terang ./ The Camperdown Cheese and Butter Factory / Warrnambool Woollen Mills ,/bendigo, industry, taraxale brewing company, trufood company factory terang /george pethard/ taraxale brewing company /victorian national resources development train tour/ mr. s.g. black's property at terang . /the camperdown cheese and butter factory /

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD / Newspaper - The Bendigo Advertiser / 10 pages of newspaper dated April 18 1933 / Paper - a few pages need repair - brittle / 63cm x 44 cm / MAY BE AVAILABLE ON TROVE, (Feb 2014).newspaper, bendigo advertiser, social history of bendigo, george pethard collection including references to taraxale brewing company pty ltd /the bendigo advertiser

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD / large advertising magazine - front page title 'Promote Victoria Mission ., photos include 'Councillor George Albert Pethard J.P. , Top business leader of Bendigo , Vic., with multitude of interests , including dried fruits , Tarax brewing industry , automobiles and nuts .Three times Mayor of Bendigo and prominent in numerous public movements of all kinds . Rotarian. 'Promote Victoria Mission- Eleven Victorian Business men promoted the State of Victoria 'The Promote Victoria Mission has one aim - to direct the attention of American businesses to the great opportunities which exist for investment in Victoria ……-book, magazine, advertising, george pethard / 'promote victoria mission / 'councillor george albert pethard j.p. / tarax brewing industry

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANTY PTY LTD 6 x black and white photos of Promote Victoria mission / photos include aerial view of Boston, Heinz factory, 1957 Universal Pictures Company including American actress Lana Turner from the film The Lady Takes a Flyer / photos are inside a yellow paper brochure with a Boston seal on the front showing the history of Boston.photograph, person, george a pethard, george pethard / taraxale brewing company pty ltd / heinz factory / universal pictures company including american actress lana turne /

George Pethard Collection including references to Taraxale Brewing Company Pty Ltd / Leather bound photographic album 29x23x1.5cm / Photographs of Tarax Factory - title -'Life at the Tarax Factory'/ 20 black and white photographs -8 x10 inch -of Tarax factory showing bottling of Tarax soft drinks including 5 shots of Tarax workers ./ Commercial Photographic Co Pty Ltd 217 Queensberry St Carlton.Commercial Photographic Co Pty Ltd 217 Queensberry St Carltonbendigo, industry, taraxale brewing company, george pethard /taraxale brewing company pty ltd / commercial photographic co pty ltd 217 queensberry st carlton

Photo of Reso party at Alice Springs camp . / Tour of central Australia and NT Circa May 13- June 13 1947 / photos of Ant hills and termite mounds abound in the Australian outback. (Note -'Reso' appears to be 'Victorian National Resources George Pethard Collection including references to Taraxale Brewing Company Pty Ltd /hard covered 29x19mm photographic album bound with black string / black and white Photographs of Alice Springs , NT and surrounding area .Last Development).photograph, landscape, australiana, george pethard /taraxale brewing company pty ltd /victorian national resources development ')

George Pethard Collection including references to Taraxale Brewing Company Pty Ltd /grey hard covered 32x23mm photographic album bound with string / Photographs - press conference and luncheon in Chicago arranged by the Caterpillar Tractor Co. ,Peora , Illinois June 1957 / 20 black and white photos of the visit / Letter inside dated 5.6.1957 from Caterpillar Tractor Co. ,Peora , Illinois to Members of the Promote Victoria Mission and their chief Sponsors , The Honourable Henry E. Bolte and The Honourable Sir Frank Selleckbendigo, industry, taraxale brewing company, george pethard / taraxale brewing company pty ltd / the caterpillar tractor co. , peora , illinois june 1957 / the promote victoria mission /, the honourable henry e. bolte and th honourable sir frank selleck

GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD / Blue cardboard folder - from GTV channel 9 - General television Corporation Pty Ltd , 22-46 Bendigo St Richmond - Title on front cover 'First Sponsor's Success Story' - containing letter from k A Pethard , managing Director , Taraxale Brewing Co Pty Ltd dated 3.4.1957 West Brunswick to Colin Bednall , General manager GTV Channel 9 announcing the decision to associate Taraxale permanently with the tarax Happy show as a result of increased product demand from the TV exposure .A further letter dated 4.4.1957 from Colin Bednall , General Manager GTV 9 noting his thanks .document, memo, george a pethard, george pethard /taraxale brewing company pty ltd/ / k a pethard /colin bednall , general manager gtv channel 9 / the tarax happy show

" Taraxville" in Panton St., Golden Square was the home of George Pethard, who moved his soft drink factory from Numurkah to Bendigo in 1902. ( See item 8346.4 for biographical information on George Pethard.)Black and white photograph glued to cardboard. The subject of the photo is a house identified as "Taraxville" about 1915.In blue pen "Taraxville" about 1915house, taraxville, 1915

Red tobacco tin 'State Express ready rubbed Virginia tobacco Ardath Fine Cut.' 1 oz. Net weight when packed. Tin manufactured by W.D. and H.O. Wills Australia Ltd. Sydney. This tin contains small paper clippings from 1940's and 1950's pertaining to Councilor G. A. Pethard. Articles from 'The Bendigo Advertiser.person, individual, mr. george pethard, lydia chancellor, collection, tin, metal, pethard family, mr. george pethard, male, individual, bendigo, smoking accessories, bendigo mayor, person, personal effects

See Item 8346.12 and 8346.4 for biographical information on George PethardG.A. Pethard Business Card: 6 x Cream cards with black print. Printed * G.A. Pethard. 'Taraxville' Bendigo Australia*. business, retail, g.a. pethard. taraxville.

DVD Copy of a printed book put together for an exhibition 15-28 July 2002 for the Bendigo Historical Society Inc. Labelled: 'What A Good Idea! Bendigo's Innovations An Exhibitions 15-28 July 2002' Proudly sponsored by the City of Greater Bendigo. Labelled attachment 15. An Exhibition by Helen Mainka (ed.). Contents include: Acknowledgements, Introduction, Australian Bell, Bendigo Mining, Coliban Water Scheme, Ford's Rock Boring Machine, Goyne's Battery Gratings, Hospital Sunday, The Huntly Bus, Ladies' Cricket Match, Movable Cuff Shirt, New Goldfields Act 1858, Safety Cages, Scalebuoys, School of Nursing, Sunday School Picnic, Taipan Catamarans, Taraxale, Victorian Police Guide, A Bendigo Miscellany, References and Further Reading, List of Artefacts and List of Illustrations.bendigo, industry, what a good idea! - bendigo's innovations - an exhibition, helen mainka (ed.), city of greater bendigo, bendigo historical society inc, joseph martin brady, robert gray ford, john goyne, joseph henry abbott, william bannerman, john edward buchan, joseph a c helm, benedict branch, john henry seymour, william middleton, richard h s abbott jnr, abraham harkness, greg goodall, jim boyer, george albert pethard, george albert pethard jnr, john barry

Spiral bound copy of a book with yellow pages titled 'What A Good Idea! - Bendigo's Innovations - An Exhibition by Helen Mainka (ed.). Contents include: Acknowledgements, Introduction, Australian Bell, Bendigo Mining, Coliban Water Scheme, Ford's Rock Boring Machine, Goyne's Battery Gratings, Hospital Sunday, The Huntly Bus, Ladies' Cricket Match, Movable Cuff Shirt, New Goldfields Act 1858, Safety Cages, Scalebuoys, School of Nursing, Sunday School Picnic, Taipan Catamarans, Taraxale, Victorian Police Guide, A Bendigo Miscellany, References and Further Reading, List of Artefacts and List of Illustrations.bendigo, industry, what a good idea! - bendigo's innovations - an exhibition, helen mainka (ed.), city of greater bendigo, bendigo historical society inc, joseph martin brady, robert gray ford, john goyne, joseph henry abbott, william bannerman, john edward buchan, joseph a c helm, benedict branch, john henry seymour, william middleton, richard h s abbott jnr, abraham harkness, greg goodall, jim boyer, george albert pethard, george albert pethard jnr, john barry

Supplement to the Bendigo Advertiser, December 15, 1999 Volume Seven: 1960-1969 titled Bendigo's Century. The front has a photo of the BCV 8 Studio. Contains photos and local news, council matters, planning, Who's Who, Weather, Sport and Business and some Advertisements. Photos include Early stages in the construction of the Eppalock tower and bridge pillars, Christine Wiseman, TV8's first news reader Ron Alderton, Dr Albert L Beischer, Advertiser buiding, fire at the Advertiser building, Oscar Flight, Bendigo Town Hall, William Basil Ashman, Lake Eppalock, Premier Henry Bolte, Que O'Hoy, Sandhurst Guest House, The Lyric Theatre, E C Thompson, The elm tree in Market Square, Leslie Galvin, The original Myer Store, The Joss House, Sidney Myer, Bendigo Police Barracks, Bunratty Castle, Albert Vivian Gray, The Victoria Hill site, Architects drawing of the new council administrative offices and Noel Beaton MHR.bendigo, history, long gully history group, the long gully history group - bendigo's century volume seven: 1960 - 1969, bendigo advertiser, bcv 8, eppalock dam, premier henry bolte, the criterion hotel, mccarthy family, teachers training college, bendigo original teachers college, long gully state school, stramit, bendigo university site committee, mrs christine wiseman, bendigo city council, the broadcasting control board, general television pty ltd, bendigo central victoria telecasters pty ltd, mr davidson, bennett's arcade, woolworth's, white hills swimming pool, herb elliott, sailor's guide, toni riley pharmacies, rising sun hotel, ron alderton, dr albert l beischer, channel 8, melbourne herald, 3bo, bendigo advertiser officeslyceum theatre, junior technical school white hills, mount alvernia hospital, most reverend dr b d stewart, sisters of the franciscan missionaries of the divine motherhood, lazarus family, bendigo's tramways, state electricity commission, george pethard, lance pethard, bendigo advertiser fire 29/7/1962, riverine herald, the herald and weekly times, bendigo art gallery, oscar flight, hollands foundry, eaglehawk u.f.s. dispensary, gillies famous pies, william basil ashman, golden gate hotel, grieves family, bendigo town hall, mr r r anderson, mr e h brown, cr neville oliver, cr tom flood, traffic commission, lansell family, abev-1, bendigo ordnance factory, actu, bendigo trades hall council, the ramsay report, bendigo benevolent home, bendigo home and hospital for the aged, princess theatre, amoco, lake eppalock, bendigo training prison, bendigo police station lock-up, shamrock hotel, rifle brigade hotel, hopetoun hotel, anz bank, marong shire offices, sir rohan delacombe, st paul's church, que o'hoy, waldron family, windermere hotel, aids & appliance shop, anne caudle centre, e c thompson, mayfair hams, sandhurst guest house, lyric theatre, chinese joss house, ordnance factory, sir john jenson, bridge street chinese quarter, bendigo city hall, cr r f turner, cr tom flood, victorian inland meat authority, new zealand insurance co, mrtropolitan security service, bendigo easter fair society, golden square high school, eaglehawk high school, bendigo technical college, mr ralph w birrell, bendigo fountain plaza, the bethlehem home for the aged, dick hazeldene, victorian egg board, bendigo united cricket club, south bendigo united cricket club, western mining corporation, les priest, alexandra fountain, bendigo advertiser, cr w cambridge, bendigo council, eaglehawk council, strathfieldsaye shire, huntly shire, marong shire, david thomas, senator john gorton, bendigo's college of advanced education, bank of new south wales, harp and shamrock hotel, the honorable leslie william galvin, kurmala, cain government, hanro knitting mills, myer store, sidney myer, davey brothers grocery store, national trust, myer emporium, myer's ltd, cox bros (australia) ltd, dame merlyn myer, baillieu myer, frank greenaway, institute of technology, gas & fuel corporation, bendigo railway station, anz bank, city family hotel, tab branch, senior constable alfred herbert wright, senior constable allan raymond brown, victorian football league, bendigo police barracks, camp hill state school, state electricity commission, the country party, the labor party, transport regulation board, stuart anderson, grose family, jean theodore de ravin, kyneton shire, sir william mcdonald, mines department, the loddon hospitals region group laundry and central linen service, kevin wynne, albert vivian gray, bradford cotton mills ltd, bradmill industries ltd, victoria hill, bendigo and district tourist association, professor brian lewis, melbourne university, victorian chinese community, loong, sun loong, stafford ellinson, coles' store, north deborah mining company nl, noel beaton mhr, durham ox hotel, taylor family

A plastic bag containing Tarax Cloves cordial bottle labels. Manufactured by 'The Taraxale Brewing Co. Golden Sq. Bendigo.industries, 'tarax', lydia chancellor, collection, mr. george pethard, 'tarax, ' taraxale brewing co., bendigo, soft drink, cordial, manufacturing, industry, labels, pethard family, labels, drink, bottles

A bag containing Tarax bottletops from various flavours - lemonade, solo, orange and dry ginger ale, limelite, Tarax special dry. Inside the caps there are markings, star, 3d, 1/-,6d, 2/-, Tommy Tarax one penny.industries, 'tarax', lydia chancellor, collection, bottle tops, bottles, manufacturing, soft drinks, industry, taraxale brewing, tarax, tarax brewing industry, pethard family, mr. george pethard, bendigo, industries

A plastic bag containing 'Traxo' cleaning labels'. 'Traxo' cleaning labels. 'The Great Cleanser.' 'Kitchen Laundry Lavatory.' 'The Tarax Brewing Co. Depot: 4 City Market, Bendigo.'domestic equipment, cleaning, cleanser, lydia chancellor, collection, house cleaning, domestication, cleaning, house work, cleaning agents, 'taraxale brewing, ' bendigo, pethard family, mr. george pethard, industry, industries, domestic equipment