GEORGE PETHARD COLLECTION INCLUDING REFERENCES TO TARAXALE BREWING COMPANY PTY LTD / Blue cardboard folder - from GTV channel 9 - General television Corporation Pty Ltd , 22-46 Bendigo St Richmond - Title on front cover 'First Sponsor's Success Story' - containing letter from k A Pethard , managing Director , Taraxale Brewing Co Pty Ltd dated 3.4.1957 West Brunswick to Colin Bednall , General manager GTV Channel 9 announcing the decision to associate Taraxale permanently with the tarax Happy show as a result of increased product demand from the TV exposure .A further letter dated 4.4.1957 from Colin Bednall , General Manager GTV 9 noting his thanks .document, memo, george a pethard, george pethard /taraxale brewing company pty ltd/ / k a pethard /colin bednall , general manager gtv channel 9 / the tarax happy show