This photograph, taken by The Advocate in 1999, were published as part of the newspaper’s ongoing column profiling local traders and businesses throughout the district. The images feature the staff of Les Belles Fleurs Florist, located at 292 Main Road East, St Albans, as they prepared for the annual Valentine’s Day rush, one of the busiest trading periods of the year for florists. The photographs capture the team arranging bouquets, floral displays and gift orders in anticipation of heightened customer demand. As a well-established local business, Les Belles Fleurs Florist played an important role in helping residents celebrate special occasions and milestones within the St Albans community.The Advocate’s feature on local traders was a modest yet well‑liked column that played a meaningful role in strengthening community identity. Through these regular profiles, the newspaper promoted local businesses and helped shape Sunshine’s understanding of its developing commercial district.7675 - Les Belles Fleurs Florist 292 Main Road East St. Albans 1999 Photograph (Advocate 44).JPGles belles fleurs florist, main road east, st albans