This bottle labelled No Rub liquid wax proclaims the wonders of No-Rub, no-slip, and shines as it dries. The bottle still contains some of the liquid floor wax, made by J R Alexander & Sons Limited. The company was registered as a limited company from 1924 to 1975. However, the firm's advertisement and referrals from satisfied Melbourne customers, printed in The Argus, Melbourne, on Mach 19th, 1954, states that it made the first shoe polish, Supreme, in Australia as long ago as 1900. The firm made a range of household cleaning products such as floor wax, shoe polish and fabric starch. The J R Alexander & Sons Ltd. No-Rub liquid wax was advertised in various states of Australia from around 1936 until the 1950s. Later advertisements show sketches of the wax containers, which were round bottles or metal cans. The bottle in our collection is likely to be made around the 1960s.Bottle; brown glass with metal cap and yellow, orange and black label on the front. Flat rectangular-shaped bottle with a short neck and rounded shoulders The bottle has a black metal screw top lid and contents inside. There are inscriptions on the label. The bottle contains No Rub Floor Wax. Made by J R Alexander and Sons, of Adelaide, Melbourne, Sydney and BrisbanePrinted on the label: "SHAKE WELL" "No-Rub" TRADE MARK REGD." "THE NON-SLIP / Liquid / FLOOR WAX / Saves Labour / Saves Time" "Shines as it dries" "NETT CONTENTS 15 FLUID OZS"flagstaff hill, flagstaff hill maritime museum and village, warrnambool, maritime museum, maritime village, great ocean road, shipwreck coast, glass technology, bottle, glass bottle, brown glass, cleaning product, floor cleaner, floor polish, domestic cleaner, no-rub, floor wax, non-slip, flat bottle, bottle contents, liquid wax, j r alexander & sons, household cleaning, cleaning products, zippy starch, zippy window cleaner, liquid floor wax, no rub floor wax, supreme shoe polish, rectangular bottle

This bottle of liquid floor polish was manufactured before 1960(taken over by Wattyl) in a period when most of the floors in high traffic areas were covered in linoleum. Most of the floors using this product during this period would have been kitchens and laundries. During this period the cleanliness of the kitchen, hallways and eateries had to appear clean (cleanliness was a sign of a bacteria free area). This was a priority for kitchens, mess areas(SEC Hydro Scheme facilities) and connecting walkways. The cleanliness attitude was enhanced in the rural areas due to the "dirty" farm work not impinging upon the residential home.When Mount Beauty was first inhabited all the residential and worker's facilities were a prime area for linoleum floor surfaces. The liquid floor polish was in great demand, "a polished floor is a clean floor".This bottle of liquid floor polish is very significant to the Kiewa Valley, not only that it covers the floors of every home and residential barracks of the first major development of a "town" now known as Mount Beauty but also it demonstrates that the "cleanliness" approach of early Australians living areas in the rural regions was "on par" with its city cousins. It is the smaller types of mores that underlie the "mushrooming" cultural and psyche "wholeness" of an ever expanding Australian culture.This brown opaque glass bottle with an oblong shape has a blue coloured "screw on" cap. It has a "wrap around" label glued firmly on the bottle and covers the front and sides.On the front main label under a red line, "SPARTAN" underneath in smaller print "For use on" below this, "LINOLEUM, RUBBER, COMPOSITION AND HARDWOOD FLOORS" besides this is an encircled Trade Mark of a "Spartan Warrior holding a spear and shield" these word follow the curviture of the circle and are below it "TRADE MARK REGISTERED" Below this are "SUPER FLOOR GLOSS" to the left in very small print "Nett Contents 16 Fluid Ounces". Below this on a blue background and in white print"LIQUID FLOOR WAX WATER REPELLENT". On the bottom of the label "Made under licence by HARDIE TRADING LIMITED for SPARTAN PAINTS PTY, LIMITED" below this in small print "Melbourne, Sydney, Adelaide, Brisbane, Perth, Hobart, Launceston, Geelong. Embossed on the bootm of the glass is" G/Mfloor cleaners, liquid polish, "hygienic" clean floors.