" As well as preserving companies, various grocery chains, buying groups and wholesale co-operatives sold jam under their own brand names. One such company was Melray. Melray, founded in East Prahran, Melbourne, in 1932, was the forerunner of the Foodland chain (1958). It had branches across the country. Their jam labels included special reward tokens for redemption in-store. It is most likely that Melray jam was produced by Henry Jones’ Australasian Jam Company, or at least labelled at the iconic Jam Factory in South Yarra, Melbourne – a site of jam production in Australia for almost 100 years. Many Melray labels were discovered there, when the site was converted to a shopping centre in the 1970s, a period of industry-wide decline." (Information from australiapostcollectables web-site) The Melray Association of Independent Grocers consisted of the leading storekeepers throughout the State of Victoria, with a central headquarters and bulk store in Melbourne.These tokens were issued by Melray Stores as a reward for custom. This item is associated with the period when Australia produced and exported much more of its agricultural produce - including tinned jam.A paper token - Melray Custom Reward Token. This is a reward token issued by Melray for regular custom - 3 units.melray grocery-store custom commerce

A group of five lithographed labels features an image of a cluster of fruits and berries on a red background, with 'Melray / Choice / Jams' on the left hand side. The labels were designed to be used on a 5lb container.jam labels, melrays