This display case stood in the foyer of the Fletcher Jones shop in Flaxman Street, Warrnambool which was in the factory complex. The fleece came from the property of Jim Wilson of Camperdown . It is from a merino flock bred from original flock dating back to the time of John MacArthur, founder of the Australian wool industry. David Fletcher Jones, ( 1895 -1977) established his men's clothing shop in Warrnambool in the 1920s and from this grew an Australia wide company Fletcher Jones and Staff which was famous for its men's wear and later women's clothing. By 2011 the Warrnambool factory was closed and the company dissolved.This item is of particular interest as it came from a Fletcher Jones shop. Fletcher Jones factory and shop were part of a major industry in Warrnambool's history. As the notice in the display case says the fleece "represents living evidence of a mile stone in Australia's laudable history of fine wool growing"This is a large glass display case, mounted on a wooden base. It contains a sheep fleece and a framed notice containing typed information.fletcher jones clothing company, merino wool growing in australia

This card is the first in a set of 16 information cards produced by the Stamina Clothing Company re: Australian Woollen Mills as give aways. It looks at merino sheep and wool production in Australia.Card no. 1 from the Crusader Mills information card set, c.1945-55. Verso of card no. 1 from the Crusader Mills information card set, c.1945-55.No. 1 The beginning of the story of Crusader Cloth.wool growing merino sheep - history, australian woollen mills pty ltd stamina clothing company, wool growing, merino sheep - history