Established in 1854 in King Street Melbourne by James Molony, the family owned business of J. Molony initially specialised in shoemaking. Several members of the family were recognised ice hockey and figure skaters who have represented Australia in international winter events including the 1952 Olympic Games in Oslo, Norway and the 1976 Innsbruck Winter Olympics. Molony’s in Elizabeth Street expanded their business with a focus on ski equipment, opening new premises in Falls Creek in 1960 This brochure advertises their available lines for 1964.A 1964 Brochure for J Molony Ski Shop. The brochure is printed in colour and the front bears a caricature of a skier with equipment On front cover: j. molony SKI SHOP 1964 / Established for 110 yearsj molony, molony ski shop, skiing, falls creek, ski fashion, winter, snow, snow fashion, 1964 falls creek

This outfit was donated by Hayley Martin. It was worn by two generations of the family, Hayley's mother and later by Hayley herself. Throughout the 1960s and early 1970s the six members of the Martin Family generally spent at least a week each year at Falls Creek, staying at Spargo's Lodge. The Martins then bought a share in Diana Lodge and stayed there frequently until the late 1970s. The sweater (HEAD brand) was purchased at Molony's at Falls Creek.This item is significant as it is indicative of the apparel worn by skiers at Falls Creek in the 1960s and 1970s.Black woollen stretch pants with white line pattern. A woollen cap completes the outfit.women's ski attire, molony ski shop, cuming's ski hire

Schuss was advertised as Victoria’s Official Ski Journal It was issued monthly from 1935 to 1961 except during the war when summer issues covered two months. This continued after the war, but it averaged 10 issues annually over its 25 year life. Schuss was published by the Ski Club of Victoria which had a membership of 38 Ski Clubs and demanded to be recognised as the prime authority on skiing in the state. The other 30 ski clubs with 85% of the members disagreed and the politics of skiing became heated. These clubs formed the Federation of Victorian Ski Clubs with their own journal, Ski Horizon. With the establishment of the Victorian Ski Association, Ski-Horizon published its last issue in Nov - Dec. 1955 and the role of the official journal was fully taken over by “Schuss”. This item is significant because it contains stories, images and information documenting the development of the ski industry in Victoria.The journal features stories and events chronicling developments in Victoria and internationally. This issue also has a banner advertising the 1956 Melbourne Olympic games across the bottom of the cover. Items related to Falls Creek in this issue include:- Page 17 features a review of Skyline Lodge and preparations being made by Bob Hymans to install a new lift at Falls Creek Pages 27 and 28 detail information and descriptions of cabins and lodges in Victoria including Skyline, Wilkinson Memorial Lodge, Cope Hut and Cole Cleve Memorial Hut, Bivouac Hut and Summit Hut at Mount Bogong. An advertisement for Ski Boots from J Molony is on page 5. Although only referring to their Melbourne address, Molony's operated a shop at Falls Creek during the winter season.schuss journal, the ski club of victoria, skyline, bob hymans