Established in 1854 in King Street Melbourne by James Molony, the family owned business of J. Molony initially specialised in shoemaking. Several members of the family were recognised ice hockey and figure skaters who have represented Australia in international winter events including the 1952 Olympic Games in Oslo, Norway and the 1976 Innsbruck Winter Olympics. Molony’s in Elizabeth Street expanded their business with a focus on ski equipment, opening new premises in Falls Creek in 1960 This brochure advertises their available lines for 1964.A 1964 Brochure for J Molony Ski Shop. The brochure is printed in colour and the front bears a caricature of a skier with equipment On front cover: j. molony SKI SHOP 1964 / Established for 110 yearsj molony, molony ski shop, skiing, falls creek, ski fashion, winter, snow, snow fashion, 1964 falls creek

This outfit was donated by Hayley Martin. It was worn by two generations of the family, Hayley's mother and later by Hayley herself. Throughout the 1960s and early 1970s the six members of the Martin Family generally spent at least a week each year at Falls Creek, staying at Spargo's Lodge. The Martins then bought a share in Diana Lodge and stayed there frequently until the late 1970s. The sweater (HEAD brand) was purchased at Molony's at Falls Creek.This item is significant as it is indicative of the apparel worn by skiers at Falls Creek in the 1960s and 1970s.Black woollen stretch pants with white line pattern. A woollen cap completes the outfit.women's ski attire, molony ski shop, cuming's ski hire