The Parker Bros Auto Company was established in 1927 in Liebig Street, with the business selling Chevrolet cars and used cars and later becoming the original Holden dealer in Warrnambool. The company employed a large staff with show rooms, a workshop, a panel shop, and a spare parts section. In 1968 the business relocated to 109 Lava Street and was still operating in the 1980s.This key ring holder is of great interest as a souvenir of Parker Bros. Auto Co, a prominent business in Warrnambool for over 50 years.This is a brown leather key holder issued as an advertising feature by Parker Bros Auto Co. Warrnambool. The key holder is folded over to include a metal bottle opener which is held to the leather with a metal stud and a metal press stud enables the holder to be locked shut. There are two holes at the end to attach keys to the holder. The printing on the holder is in gold lettering. ‘Ignition’, ‘Door’, ‘Home’, ‘Office’ ‘Auto Keys’ ‘Parker Bros. Auto Co. Warrnambool Phone 627’ parker bros auto co warrnambool, history of warrnambool