This badge belonged to a member of the Peters Pals Club, a group established by the Peters Ice Cream business in 1947 and centred around radio stations in Victoria, in this case, 3YB in Warrnambool. Peters Ice Cream was established in Sydney in 1907 by an American Fred Peters. By 1927 the factory and business had its headquarters in Melbourne and continues there today. The Peters Pals club was associated with a radio program by the same name, a variety show that featured quizzes, talent quests, interviews etc. The Peters Pals club was very popular and had over 250,000 members in the 1950s. The radio show was replaced by another Peters Ice Cream- sponsored show on television in the late 1950s and this show ran for several years. This badge is of interest as it has been issued by a local Warrnambool radio station and is a memento of a popular club in Victoria that existed for about ten years over 70 years ago. This is a round metal badge with a pale yellow background and green lettering. The back of the badge has a metal clip for attachment to a lapel or other item of clothing. Peters Pals PP Station 3YB radio station 3yb warrnambool, peters ice cream, peters pals radio program and club