c1881 Henry W Seely, of New Jersey, USA, designed and patented an electric sad iron for pressing and smoothing material. He continued to modify and improve his designs, with his partner Richard Dyer, and other electrical appliance firms, e.g Hotpoint, began producing these flat irons that could provide continuous heat by connecting via an electrical flex to a light socket and hence without the need for hot fires, ash, or burning hot handles. Women with access to an electricity supply were delighted and their ironing chore became much less arduous No heat was felt at all from the iron as it is all concentrated on the bottom surface. By the early 20th century enthusiasm was building for the new electric smoothing irons: clean, powerful, adjustable, and labour-saving. This c1935 Premier System 'Smoothwell' flat iron was used by a resident of City of Moorabbin and is an example of the progress made from the sad irons used by the pioneers that are displayed beside it.A "Premier Smoothwell" electric flat iron with switched control lead and original box, c 1935 On plate of handle attached to Iron ' HARRODS Ltd. / LONDON On attached plate at rear of iron ' The "SMOOTHWELL" / "Premier System" /......... Plate on cord Plug " PREMIER/ FLAT IRON CONNECTOR/ THIS SIDE OUTWARDS/ (2 columns) 1) FOR 100-125 VOLTS/ USE THREE TERMINALS/ THUS ..... 2) FOR 200 - 240 VOLTS/ USE TWO RIGHT/ HAND TERMINALS/ ONLY/ THUS......seely henry w., sad irons, electric flat irons, dyer richard, edison thomas, hotpoint pty ltd., premier electric company birmingham england, pioneers, early settlers, moorabbin, bentleigh, cheltenham, laundry, sewing, craftwork, table ware, irons