This particular brand of tobacco (State Express 555) was first made in 1915, and was most popular in Asia and China. The number triple 5 was mooted as a sacred number, and may have contributed to its high level of demand by Asian smokers. This would have been a favourite "smoke" for the Chinese emigrants, and especially those who settled in rural areas of Australia. In the era where 'male' type of activities such as motor racing, were sponsored by tobacco companies, roll your own cigarettes was ingrained as a macho male requirement. It was only in the early 2000s, when cigarette advertising had greater restrictions attached to the product, that the roll your own, and cigarettes in general, became less "cool". This particular cigarette tin would have also been useful for roll your own (ready rub tobacco)The significance of this particular Qantas cigarette tin to this rural region is that it demonstrates that overseas travel by plane was not only for the affluent city dweller but also available, and not impossible to the inhabitants of the Kiewa Valley. This cigarette tin also may hint that the influx of Asian immigrants into this region where able to visit relatives back in Asia without too much effort. The use of a Qantas cigarette tin in the Kiewa Valley also suggests a degree of affluent there or tourists from elsewhere. This tobacco tin relays a long ago era, when personal contact, and not something that has been written down by some "unknown", was valued as the true appraisal of a member of the community. This was especially relevant in a small regional area such as the Kiewa Valley. Although social networking was not as fast then as the internet provides now, appearances, manners, fashion and etiquette with first impressions high on the order of evaluating someone in the community. Pointer such as the brand of tobacco smoked was part of the rural assessment method. Up until the demise of the Australian Tobacco Industry, circa 2004, the Kiewa Valley and surrounding district was part of a vibrant producer of tobacco leaves. The remnants of this industry still remain today but the drying sheds (for tobacco leaves) are now used to store hay for the valley's dairy and beef cattle industries.This tobacco/cigarette tin is constructed from tin plated thin rolled steel. The lid is attached by two pressed and formed (from the main frame) hinges using the nip and tuck construction method.The outside lid and frame has a yellow colour anodised to the metal.On the front of the lid are the following printed: "STATE EXPRESS" ,in yellow print, and below this are two horizontal lines in brown and central to these are the numbers "555" . Below this appears and within a 'royal' crest, in yellow writing on a brown circular background "STATE EXPRESS". Below this, in brown print, "PICCADILLY, LONDON". On each side of the tin are printed in brown colour: front side" ARDATH TOBACCO CO. LTD. PICCADILLY, LONDON" . On the left and right sides are printed in brown colour "20 STATE EXPRESS 555". On the rear side is with smaller print "MANUFACTURED UNDER ARRANGEMENTS WITH THE POPRIETORS". On the inside of the lid printed in red colour, are the following words, the royal crest and sketch of the winged kangaroo(symbol of the QANTAS logo). Within a red elongated square border, are the Royal Crest and in very small red print "BY APPOINTMENT TO HER MAJESTY THE QUEEN" underneath in slightly larger print "STATE EXPRESS" The print underneath this and in smaller print is "CIGARETTE MANUFACTURERS ARDARTH TOBACCO CO. LTD." Next to the royal crest and in much larger print is "STATE EXPRESS" and underneath this ,the numerals 555 with the words "CIGARETTES" below. The lower half of the inside lid has the following words and the "flying" kangaroo(winged). These words in written (running free hand) style "Specially packed for QANTAS(in red print). Underneath and in smaller print is "AUSTRALIA'S OVERSEAS AIRLINE". On the bottom of this tobacco tin is stamped into the metal surface, the number"704"qantas supplied cigarettes, roll your own, cigarette tins, smoking accessories, personal effects, tobacco containers, tobacco