"Freight forwarding" is the arranging of the shipping of goods from their point of origin to their final destination. Freight Forwarders worked as an intermediary between companies that needed to ship products and the shipping and transportation firms that could ensure delivery. A key element of "freight forwarding" was the advice and professional handling of documentation and customs requirements provided. Early "freight forwarders" tended to be innkeepers who forwarded on the luggage of their hotel guests. One of the first "freight forwarding" companies was established by Thomas Meadows in 1836 which made it one of the earliest freight companies in Europe. More reliable rail and steamships were beginning to be used to transport goods and this created a demand for the new "freight forwarding" industry. The combination of railroads and steamships became very important in the late 19th and early 20th century. International shipments became common and freight forwarding that could handle their complexity became an integral part of the manufacturing and shipping landscape. Thomas Meadows & Company Ltd moved to offices in Milk Street, London in 1854 (where they remained until 1969 when they moved out of the city to Leytonstone) and continued in the freight business until 1987 when the company was acquired by Rockwell International Freight. The growth of Thomas Meadows & Company Ltd coincided with the growth and development of the colony of Victoria with an increasing need for the transporting of large numbers of people as well as important goods required by the growing colony - furniture, spirits, food, clothing, agricultural implements, household items etc. In the late 1840's only two or three overseas ships a month visited Melbourne but by late 1852 (after gold was discovered) more than a dozen ships arrived each week. By 1939, Thomas Meadows & Co. Ltd. had offices in Canada, U.S.A., New Zealand, France, Belgium and in Flinders Street Melbourne. This poster was sold by "Smarts Authorised Newsagency" in 1988 in Warrnambool - a business that had been owned by Neil and Shirley Smart at 168 Timor Street, Warrnambool since 1976. Previously it had been "Reed's Newsagency and Book Shop" (a local business established by William Reed circa 1912 and known as "William Reed Bookseller and Stationer"). The original owners, Reed's Newsagency and Bookshop were operating the shop in 1939 which suggests the poster may have been on display (for the information of their customers) in their shop at that time. This poster is significant through its association with Thomas Meadows and Co. Ltd. who is considered to be the founder of the "freight forwarding" industry in the early 19th century. It is an example of advertising used by shipping agents in the mid-19th to early 20th centuries. Its information includes the addresses of the firm's different offices in the U.K. and abroad, ships, shipping lines and ports used and the timetable the vessels were likely to follow. It is also significant through its association with a well known and long standing local Warrnambool business.A 1939 Timetable of "Australian Sailings" produced by the shipping agents Thomas Meadows and Co Ltd. It lists all their ships (plus dates and ports) sailing from the UK to Australia as well as the addresses of their offices in other cities in the U.K., Canada, U.S.A., Australia, New Zealand, France and Belgium. It has three vertical columns depicting (from left to right) January to June sailings, a simple 1939 calendar and their July to December 1939 sailings. The poster is attached on the top and bottom to two thin black metal strips. The top strip has a metal ring with a hole. A stamped label on the back of the poster has the name, telephone number and address of Smarts newsagency plus the date.Front of poster - "FORWARDING AGENTS. INSURANCE BROKERS.PASSENGER AGENTS.CARTAGE CONTRACTORS / MOTOR CAR AND MACHINERY PACKERS.FURNITURE AND GENERALEXPORT PACKERS" "THOMAS MEADOWS & CO Ltd." "ESTABLISHED OVER 100 YEARS" "SHIPPING AGENTS / 35 MILK STREET, CHEAPSIDE, LONDON, E.C.2" "PACKING WAREHOUSES IN LONDON & MANCHESTER" "1939" "TIME TABLE OF AUSTRALIAN SAILINGS" "JANUARY TO JUNE, 1939/ FROM LONDON" "JULY TO DECEMBER, 1939 / FROM LONDON" "HAVE YOUR SMALL PACKAGES SENT BY OUR SPECIAL "SMALLS" SERVICE AT LOWER RATES/RATES TO PORT ONLY OR INCLUDING DELIVERY THROUGHOUT AUSTRALIA" "INSURANCE AGAINST ALL RISKS EFFECTED WITH CLAIMS PAYABLE DESTINATION" "ROUTE YOUR SHIPMENTS VIA THOMAS MEADOWS & CO LTD. FOR PROMPTNESS AND ECONOMY" Stamp on back of poster - "SMART'S AUTHORISED NEWSAGENCY' "168 Timor Street, Warrnambool 3280" "Telephone: (055) 62 2092" "12 DEC 1988" Sticker at bottom - "51"flagstaff hill maritime museum and village, great ocean road, shipping, shipping agents, freight forwarding, freight, shipping time table, thomas meadows & co. ltd., thomas meadows shipping agent, shipping and forwarding agent, smart's newsagency, warrnambool, warrnambool newsagency, chart, poster, smart's authorised newsagency, neil and shirley smart, william reed, reed's newsagency and bookshop

This book was a prize given by Warrnambool Technical School in 1934. Warrnambool Technical School was established in Timor Street in 1913. John King, whose name appears on the book plate of this book, was the first head teacher and remained in this position for 29 years. In 1972 the Technical School was moved to Caramut Road, Warrnambool and in 1989 the school was renamed Brauer College. The old Technical School site in Timor Street now houses the South West Institute of TAFE. The book was donated by William Reed who had a bookstore and newsagency in Timor Street at the time. The book was given to Winnie Ferrier. Members of the Ferrier family have been in the South Warrnambool area since the 1850s and the 19th century Ferrier families were associated with Warrnambool port activities. This book is retained as a memento of the Warrnambool Technical School in the 1930s with its references to John King, the foundation Principal, the donor of the book, William Reed, a Warrnambool businessman and the recipient of the book, Winnie Ferrier, with the name Ferrier well-known in South Warrnambool in both the 19th and the 20th centuries. This is a hard cover book of 204 pages. The front cover has a beige background with a blue and brown patterning and brown printing. The spine has similar patterning with gold printing and the back cover is beige. The book has 15 chapters, an index, some pages of advertisements for other books and several colour plates. The first page has a book plate pasted in. Warrnambool Technical School Labor to Efficiency 19th December 1934 for Lettering, Dressmaking A3 Donated by William Reed Esq. Awarded to Winnie Ferrier John King Principal warrnambool technical school, reed’s newsagency,, history of warrnambool