Bendigo Historical Society Inc.
Newspaper - Fortuna Articles - "A Vision for Fortuna Villa", Feb 20 2009
... sector, with visitors who stay longer and spend more. The success of recent cultural events in Bendigo, such as the Golden Age of Couture exhibition, demonstrates the city's capacity to attract international attention. The Villa Fortuna Action Group proposes transforming the site into a hub for cultural, commercial, and community activities.
Suggested uses include concerts, festivals, exhibitions, heritage tours, retail...sector, with visitors who stay longer and spend more. The success of recent cultural events in Bendigo, such as the Golden Age of Couture exhibition, demonstrates the city's capacity to attract international attention. The Villa Fortuna Action Group proposes transforming the site into a hub for cultural, commercial, and community activities.
Suggested uses include concerts, festivals, exhibitions, heritage tours, retail ...
This document by Beverley Carter, (Lansell family historian) explores the future potential of Fortuna Villa in Bendigo, emphasizing its significance for community, tourism, and economic development.
The Defence Department has vacated Fortuna Villa after more than 60 years. There is an opportunity for public ownership, with state or local government having first refusal, ensuring community access. Fortuna Villa could become a major asset for Bendigo, enhancing its profile and supporting economic growth.
Cultural tourism is highlighted as a rapidly growing sector, with visitors who stay longer and spend more. The success of recent cultural events in Bendigo, such as the Golden Age of Couture exhibition, demonstrates the city's capacity to attract international attention. The Villa Fortuna Action Group proposes transforming the site into a hub for cultural, commercial, and community activities.
Suggested uses include concerts, festivals, exhibitions, heritage tours, retail outlets, community meetings, conferences, weddings, and fine dining. The document references successful models like Abbotsford Convent and Werribee Mansion in Victoria, and Hylands House in the UK, as examples of adaptive reuse.
While acknowledging significant short-term costs, the document argues that long-term financial and social benefits outweigh these concerns. The project is seen as a way to diversify the local economy, create jobs, and foster business partnerships.The author rejects the notion that tough economic times should prevent investment, suggesting such projects can help mitigate downturns.
Fortuna Villa is presented as a once-in-a-lifetime chance for Bendigo to secure a property that symbolizes the city's golden past. The author stresses the importance of a comprehensive, coordinated approach to tourism in the region, with Fortuna Villa as a potential centerpiece.Urgency: There is a strong call to action, suggesting that the community must act quickly to secure the property before it is lost to others.
The document is authored by Beverley Carter, a member of the Lansell family, who is writing a detailed family history and a series on George Lansell and Fortuna Villa, further underlining the site's historical importance.Fortuna Articles - "A Vision for Fortuna Villa" Feb 20 2009 The Bendigo Advertiser by Beverley Carter, photo by Julian Prowd
This item contains the following:
11217.36a Colour Photo of Fortuna
11217.36b Part of Page 14 - "A Vision for Fortuna Villa"
11217.36c Part of Page 14 - "A Vision for Fortuna Villa"non-fictionbendigo, fortuna, george lansell, villa fortuna action group, beverley carter