Rexona was developed in 1908 by an Australian pharmacist and his wife - Mrs Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. A talented physician, she wanted to give people new kinds of personal care products, with effective ingredients that also smelled good. Rexona’s first advertising campaign launched in the 1920s. Personal hygiene billboards began to spring up all over Australia touting the company name, with contests held for each town’s Rexona Baby and Miss Rexona. Some would proudly state: ‘Welcome to our town, a good Rexona Town.’ 1930s Rexona was bought by British soap maker Lever Bros, who would soon join Dutch Margarine Unie to form Unilever.In the 1960s the world met Rexona antiperspirant, later to become Sure in the UK. It was then introduced in Finland and quickly rolled out to the rest of the world. 1980s Rexona continued to expand, bringing superior sweat protection to people all over the globe. Since the 1990s Rexona products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. Rexona is a deodorant brand manufactured by British-Dutch company Unilever.Rexona entered the world of professional sports, backing some of the world’s best sports men and women:A small, heart-shaped tin with a lift off lid containing a small amount of ‘Rexona’ OintmentLid: THE/ RAPID/ HEALER/ For eruptions, irritations, / piles,eczema, pimples, sores, / chilblains, cuts, burns and bruises. / Rexona / OINTMENT / REXONA PROPRIETARY LIMITED / SYDNEY. N.S.W. Base:GENERAL / DIRECTIONS / .............. CONTENTS 22 GRAMMESpharmacy, medicines, early settlers, market gardeners, moorabbin, bentleigh, cheltenham, rexona pty ltd, ointments, sydney, melbourne