The Loch Ard was the last sailing ship to lose emigrants' lives when negotiating the entrance to Bass Strait. The ship Loch Ard was built on the River Clyde in Scotland in 1873 for the prestigious Loch Line of colonial clipper ships, designed for the Australian run. It sailed from England on 1 March 1878 carrying 37 crew, 17 passengers and a diverse general cargo ranging from luxury items to bulk railway iron. On 1 June 1878, emerging from fog and hearing too late the sound of breakers against the tall limestone cliffs, the vessel struck the southern foot of Mutton Bird Island and sank in 23 metres of water. Of the fifty-four people on board only two survived, one young male crewman, Tom Pearce, and one young female passenger, Eva Carmichael. This newspaper advertisement was donated by the family of George Shields - a member of the Shields family who had had a long association with the wreck of the Loch Ard and Eva Carmichael. In 1878, following the wreck of the Loch Ard and the subsequent rescue of Eva Carmichael, Eva was taken to Glenample station (near Princetown) to recuperate. It was during this period that Eva became great friends with Jane Shields (an Aunt of George Shields) - a friendship that continued throughout their lives. At that time, Jane was a young woman living in Princetown with her parents and siblings. Many of the Shields family continued to have a great interest in the Loch Ard and several generations of the family are buried in the Loch Ard cemetery. One of the most unlikely pieces of cargo to have survived the shipwreck was a Minton porcelain peacock - one of only nine in the world. The peacock was destined for the Melbourne International Exhibition in 1880. It had been well packed, which gave it adequate protection during the violent storm. Today, the Minton peacock can be seen at the Flagstaff Hill Maritime Museum in Warrnambool. From Australia's most dramatic shipwreck it has now become Australia's most valuable shipwreck artefact and is one of very few 'objects' on the Victorian State Heritage Register. The Victorian History Advisory Council decided 1978 was an appropriate year to mark, not only the centenary of the sinking of the Loch Ard in 1878, but also commemorate the large part played by sailing ships in immigration, and through this, the development of Australia. The Victorian Government authorised the commemoration and a "Loch Ard Centenary Committee" was formed. It was established to create public interest and awareness for the 100th anniversary of the tragic Loch Ard shipwreck. Activities and events included student essays, exhibitions, videos, publications, competitions and historical information. A booklet called "Settlers Under Sail" by Don Charlwood was commissioned to be made available to all school children, a memorial plaque (erected by The National Park) was unveiled at Loch Ard Gorge, a special "Loch Ard Shipwreck Centennial Port Campbell" postmark was issued by the Post Office and a model ship competition was held. Flagstaff Hill Maritime Museum and Village, together with other local towns and shires along the south-west coast participated in many of these commemorative activities. The Chair of the Loch Ard Century Committee (Sir John Holland) approached the "Scuba Divers Federation of Victoria" to "seek and recover a significant relic from the Loch Ard" with the idea of having it available for public display at Port Campbell. The SDFV enlisted the help of the VSAG (Victorian Sub Aqua Group) with a contingent of nineteen divers participating in the salvage which took place over the weekend of 11th and 12th March 1978. The anchor was placed in the custody of the expert conservators at Flagstaff Hill Maritime Museum and Village to be cleaned, and eighteen months later was returned to Port Campbell. This newspaper article was one of many reports and descriptions of events that took place during the Centennial Commemoration of the sinking of the Loch Ard. This newspaper article is a significant reminder (and recognition) of the importance the Loch Ard (and other immigrant ships) played in the settling of Victoria and the dangers faced by the settlers who came to Australia in these ships. Flagstaff Hill’s collection of artefacts from LOCH ARD is significant for being one of the largest collections of artefacts from this shipwreck in Victoria. It is significant for its association with the shipwreck, which is on the Victorian Heritage Register (VHR S417). The collection is significant because of the relationship between the objects, as together they have a high potential to interpret the story of the LOCH ARD. The LOCH ARD collection is archaeologically significant as the remains of a large international passenger and cargo ship. The LOCH ARD collection is historically significant for representing aspects of Victoria’s shipping history and its potential to interpret sub-theme 1.5 of Victoria’s Framework of Historical Themes (living with natural processes). The collection is also historically significant for its association with the LOCH ARD, which was one of the worst and best-known shipwrecks in Victoria’s history.A newspaper cutting taken from a Victorian newspaper (possibly the Herald) printed in March 1978, describing the salvaging of the anchor from the wreck of the Loch Ard near Port Campbell. The cutting has two tears (that have sticky tape on them) and the paper is yellowed with age. The article (written by Rosemary Williams) has an old black and white photograph of the Loch Ard, two large print headings and two colomns of text. The article has been cut out of a larger page and also contains parts of other articles and an advertisement."ANCHOR AWEIGH!" "Loch Ard /gives up/ a relic" Plus two colomns of text describing the raising of the anchor by a team of divers.flagstaff hill maritime museum and village, warrnambool, great ocean road, shipwreck coast, loch ard, loch ard centennial, loch ard anchor, port campbell, loch ard salvage, scuba divers, scuba divers federation of victoria, victorian sub aqua group