Photograph - black and white. Photograph of Sir George Lansell, 1883 - 1959, elder son of George Lansell, the Bendigo Quartz and 2nd wife Harriet Edith (Bassford).person, individual, lansell family, sir george lansell (1883 - 1959)

Sir George Victor Lansell (1883-1959), businessman, politician and philanthropist, was born on 3 October 1883 in London, elder son of George Lansell, the Bendigo 'Quartz King', and his second wife Harriet Edith, née Bassford. George was educated at St Andrew's College, Bendigo, and Melbourne Church of England Grammar School. On 20 January 1910 at All Saints Pro-Cathedral, Bendigo, he married a skiing champion, Edith Florence Gwendoline Frew; they had three daughters. As a young man Lansell excelled in revolver shooting, boxing and swimming but his militia interests endured longest. First commissioned in the 8th Australian Infantry Regiment in 1904, he was a captain in 1909. In May 1916 he was commissioned captain in Bendigo's 38th Battalion, Australian Imperial Force. Entering the front line in France on 1 December he was wounded two days later and invalided back to Australia next March for discharge in August. After the war he rose in 1923 to major commanding the 38th Battalion, Australian Military Forces. Lieutenant-Colonel in 1927, he retired as honorary colonel in 1942 after having organized the north-west Victorian group of the Volunteer Defence Corps early in World War II. Lansell's major contribution was his service to returned soldiers. He was president of the Bendigo sub-branch of the Returned Sailors' and Soldiers' Imperial League of Australia for nearly thirty years. His work extended beyond grand gesture and he is remembered affectionately for his personal generosity to ex-servicemen and their dependants. Lansell was director of the powerful Sandhurst Trustees' Co., the Bendigo Mutual Permanent Land & Building Society and many other local companies. In 1926 he brought to Bendigo the overseas-based Hanro Knitting Mills (Hanro comes from the Swiss firm Handschin and Ronus which made high quality underwear and knitwear at Liestal, Switzerland) and the Australian Swiss Watch Co. Early in his business career he acquired the Bendigo Independent and amalgamated it with the Bendigo Advertiser in 1918. He had interests in the Riverine Herald, the Rochester Irrigator, the Stock and Station Journal and Central Victorian Broadcasters Ltd, and was a delegate to Empire press conferences in Canada (1920), England (1923) and Australia (1925).Lever arch folder containing Hanro black and white promotional photographs. 53 studio photographs of women's knitwear and lingerie 20.5cm x 25.2cm. 1 studio photograph of men's knitwear 19cm x 23.5cm. 2 x photo's 19cm x 23.3cm Photographer Reg Brock. 27 black and white photo's 15cm x 21cm of men's knitwear, womenswear and lingerie, were donated by Ann Peters.Reg Brock Studios Bendigo. Labels or stamps on back of photographs.business, retail, hanro promotional photographs, george victor lansell, bendigo hanro, ralph birrell collections