The mid 1900's provided the start of "the body beautiful" revolution. The cosmetic industry, with the help of quasi scientific selling advertising slant targeted those "customers" that needed the "extra care" factor that only their product could offer. At this period in time their advertising power was based on in store, radio and newspaper media channels with saturation levels relatively low. In the later years of the 1900's saturation levels and a wider range of products and increased competition further increased the product saturation levels available to the buying residents. With the introduction of television the advertisements become more elaborate and "catchy" words, phrases and comedy type situations helped boost the advertising "pitch" and subliminal undertones to effective levels required for a highly competitive health related market place. 'sellingThis subliminally,"medically" endorsed product was one of many during the great "spin" revolution of product marketing and selling. This item is significant in that it demonstrates that greater infusion of product awareness throughout rural areas was highly successful through a greater variety of advertising media. It also demonstrates that in a highly competitive marketplace there are no physical boundaries that impinge upon the distribution of products and services. The rural sector is a highly lucrative region for any product that helps protect the body from all the "nasty's" that become more noticeable in a rural environment. This rectangular box which had contained cuticle soap is constructed from cardboard and reinforced by a black nylon impregnated sheeting. This impregnation was required to keep the box from soaking up any water from the user's hands. The top section of the box(lid) has and in large print "KELSEY'S" top line followed by "CUTICLE" off to the right and underneath and to the right "SOAP". Below this and in smaller print is "MEDICINALLY..." below this and in smaller print "EMOLLIENT AND REFRESHING, REDOLENT, CLEANSES, CURES, PRESERVES, PURIFIES." and last line underneath "SPECIALLY ADAPTED FOR TENDER SKIN" On each of the sides of the top lid are, side 1 "INVALUABLE FOR THE NURSERY." underneath in smaller print "JOHN M. KELSEY CO." to the left of this and on a green backed highlighter "No. 1744 - Guaranteed under Pure Food Act, 1908, N.S.W. by John M. Kelsey Co. - No. 1744. Melbourne, Victoria." On the right side and in large print "KELSEY'S CUTICLE SOAP" on the next side and also a similar sign on the opposite side "SPECIALLY ADAPTED FOR TENDER SKIN." below this "JOHN M. KELSEY CO." "Registered" and on the other long side in large print "SPECIALLY ADAPTED FOR TENDER SKIN" underneath in smaller print JOHN M. KELSEY CO. Registered"specialised soap, toilet requisites, nursery health., bathroom, domestic

TROVE : Evening News (Sydney, NSW : 1869 - 1931), Thursday 11 October 1928, page 13. NEW COMPANIES The following new companies were registered this afternoon :- Australian Essential Oils Ltd : Nominal capital. £50,000, in 93.000 ordinary and 7,000 deferred shares at 10/-. to engage in business of distillers, manufacturers of, and dealers in oils from vegetables and other sub-stances, chemists etc. First directors: N. H.B.Keynor, R.K.Allport, E.M Humphries, and H. James. Head office Sydney. TROVE : Government Gazette of the State of New South Wales (Sydney, NSW : 1901 - 2001), Friday 26 July 1968 (No.89), page 3028 IN the matter of the Companies Act, 1961-1966, and in the matter of AUSTRALIAN ESSENTIAL OILS LTD (Receiver and Manager Appointed).—Roy Leslie Pegler, Receiver and Manager of Australian Essential Oils Ltd (Receiver and Manager Appointed)„ appointed by debenture holders on the 11 th July, 1966, hereby gives notice that any debenture holders and others having any claim against or to Australian Essential Oils Ltd (Receiver and Manager Appointed) are required to send particulars of their debenture or claim to the Receiver, Roy Leslie Pegler, at c.o. Messrs Pegler, Ellis & Co., Chartered Accountants, 235-7 Elizabeth Street, Sydney, N.S.W., on or before the 27th September, 1968, at the expiration of which time the Receiver and Manager will distribute the assets of the said Company to the persons and/or companies entitled, having regard only to the claims of which he then has notice.—Dated 24th July, 1968. PEGLER, ELLIS & CO., Chartered Accountants, 235-7 Elizabeth Street, Sydney, N.S.W. 8744—$5 White cardboard box printed in dark green with a round blue and white sticker on one side, containing a cream paper leaflet printed in dark green, wrapped around a greaseproof paper wrapped rectangular cake of translucent brown soap with impressed text on one side.Impressed on one side of the cake of soap ' A PRODUCT OF AUSTRALIAN ESSENTIAL OILS LTD SYDNEY'. On reverse of soap impressed 'TI-TROL ANTISEPTIC TOU\ILET SOAP'. Printed on the box 'TI-TROL ANTISEPTIC AND GERMICIDAL TOILET SOAP. Printed Leaflet wrapped around cake of soap 'Germicide TI-TROL Antiseptic, Toilet Soap ELEVEN TIMES MORE POWERFUL THAN CARBOLIC. NON IRRITANT ………NON POISONOUS. “Ti –Trol” GERMICIDAL ANTISEPTIC SOAP is the most modern of all toilet soap …..Distilled and manufactured by Australian Essential Oils Ltd., the pioneers of Tea-Tree Oil Industry in Australia, and manufacturers of that famous antiseptic solution Melasol. It has taken years of patient research, of test, trial and experiment to reach the pinnacle of perfection which Ti-Trol Soap is now offering to the public. Ti-Trol is a hand-made glycerine base soap in which only the finest ingredients are used. One of its most attractive features is that it contains a full three per cent. of “Ti-trol”. In medical and clinical practice, both in Australia and abroad, Ti Trol has given remarkable results…particularly in its cleansing properties: its soothing HEALING action on dirty and inflamed septic wounds. By incorporating Ti-Trol in a glycerine base soap, experts are agreed that the result….. Ti-Trol soap is unequalled-anywhere- for its soft soothing healing and germicidal properties. Ti-Trol soap is non-irritant and non-poisonous and can be used on the tenderest skins…babies’ or the most delicate peach-bloom complexions, with most excellent results. . PRODUCT OF A SOAP MAKER OF INTERNATIONAL EXPERIENCE Australian Essential Oils Ltd., have been fortunate in procuring the services of a soap-maker of International experience and world-wide knowledge of Soap Production, whose genius has produced Ti-Trol, and whose uncanny sense of blending has made Ti-Trol the most famous of all Germicidal Toilet Soaps. Ti-Trol is non-irritant and non-poisonous and has been proved by medical and specialised authorities top\ possess great healing and cleansing properties. It is a powerful Germicide and antiseptic….ELEVEN TIMES QUICKER THAN PURE CARBOLIC. . DANDRUFF CAN’T LIVE WITH Ti-Trol. Dandruff ......that horrible “give away” which many men and women suffer from…..can easily be dispelled by using Ti-Trol Soap this way : Rub a little Olive Oil into the scalp before retiring at night, and the following morning wash your head thoroughly with Ti-Trol Soap, allowing the lather to remain on the scalp for about a minute and a half. Then rinse the hair thoroughly in warm water. .WASH BRUSHES AND COMBS WITH Ti-Trol SOAP When you’ve done this and dried your hair, wash all your brushes and combs in a strong, soapy solution made with Ti-Trol Soap, and then carefully sponge the inside of the hat bands with a flannel or cloth moistened with this soapy solution. Follow these directions and you’ll never need to fear dandruff. .Ti-Trol…WONDERFUL HEALER OF CUTS. SORES, WOUNDS, ETC. There never was a more patent healer of CUTS, SORES, WOUNDS, ABRASIONS AND SEPTIC SORES than Ti-Trol… Here’s how to use it : Wash the affected parts with a fairly strong Ti-Trol soapy solution made with warm water, and then apply with lint soaked with Melasol, which is the miscible form of Ti-Trol (Melasol is obtainable at all chemists and stores everywhere). . Ti-Trol SOAP……..A DEODORANT, A BEAUTIFIER……a safeguard for tender skins Ti-Trol Soap, because of its delicate, pungent, aroma and antiseptic properties, is unequalled as a deodorant, and is never failing when used for this purpose. Ti-Trol Soap can be used on the tenderest skins, and even baby’s skin, with greatest safety. It’s delightful fragrance will give added pleasure to your toilet. . DO NOT WASTE Ti-Trol Soap is too valuable to waste. Therefore, use it carefully. Do not leave it in the water. To obtain greatest economy it is preferable to use a face cloth when using Ti-Trol Soap. For health, for the most economical means of insuring against disease, use Ti-Trol Ointment…..for cuts, bruises etc. Ti-Trol….for boils, cuts, sores, abrasions and septic conditions. MELASOL…..for Tinea, Mouth Wash and as a Dentifice. . All are products containing Ti-Trol, distilled and provided by Australian Essential Oils Ltd. 18 Loftus Street, Sydney. N.S.W.'. tea tree oil, soap, glycerine, antisptic, germicide