These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This is one of several booklets published to promote tourism throughout Victoria. It contains detailed information to promote tourism in the region of Northeast Victoria. It was published by the Victorian Tourism Information Service in April 1999.This item is important as it documents how the region of Northeast Victoria has been promoted by the Victorian government. An A4 sized marketing booklet, including images, maps and detailed information about walks, trails and activities in .Northeast Victoria published by the Victorian Tourism Information Board'tourism victoria, falls creek tourism, legends wine and high country, victorian tourism information service

Item written by Alison Wynd in The Courier, Ballarat, page 7 on 7/1/1997 reporting on a statement by the Chairman of the Ballarat Tourism Board, Peter Hiscock that trams would have run profitably if they were reintroduced to Ballarat Streets. Comments on possible staging, tourist and engineering studies and market. Includes a photo of SEC No. 31 with a Victoria St. destination at the junction in Bridge St with the Mount Pleasant line, with a women stepping from the tram. An adjacent item reports on the appointment of Robin Cooper as Victorian Transport Minister to replace Mr Alan Brown.feasibility study, ballarat city tramway, ballarat revival, transport minister

Item written by Gabrielle Hodson in The Courier, Ballarat, page 6 on 18/1/1997 quoting a figure provided by Dave Macartney of the BTM that tram tracks could cost about $1.3m / km. This is for single track compared to about $1.9m/km in Melbourne for double track. Notes comments by Andrew McEvoy of the Ballarat Tourism Board and spokesman for the new Victorian Transport Minister, Gavin Clancy. Also has a cartoon by Burns - titled "The Affordability" Item has been cut so the date and paper details are on a narrow folded strip attached to the main item."Frank Puls" in blue ink in the top right hand corner.feasibility study, ballarat city tramway, ballarat revival, transport minister

A tourist map for Healesville, Marysville and Warburton that was produced by the Victorian Department of Crown Lands and Survey, in conjunction with Victorian Railways, in 1938.A tourist map for Healesville, Marysville and Warburton that was produced by the Victorian Department of Crown Lands and Survey, in conjunction with Victorian Railways, in 1938.Compiled by the Department of Lands and Survey, Melbourne Issued by the Betterment and Publicity Board, Victorian Railways, Melbourne, Victoria. May 1938healesville, marysville, warburton, victoria, tourist information, tourism, map, tourist map, victorian deparment of crown lands and survey, victorian railways, betterment and publicity board