The woollen mill was a vital part of Warrnambool for all but 22 years of the town’s history since it's the establishment in 1847 when the first land sales were held and white settlement began. In 1869 the Warrnambool Meat Preserving Company began operations on the mill site, in 1875, shareholders of the then defunct Warrnambool Meat Preserving Company happily sold the land and buildings on the Merri river to Warrnambool Woollen Mill Company Ltd for £5,000. The site was sold again in 1876 to grazer Robert Hood of Sherwood, who was chairman of directors of the failed company, which couldn’t raise sufficient capital to keep the works operating. The entrepreneurial Hood then used the existing plant to turn his own wool into tweed cloth. But just as the mill was starting to show a profit, a fire destroyed the building and plant on the night of 25 March 1882. So again, the mill was operational for six short years. Insurers only paid a fraction over 10% of the damage, Hood couldn't raise sufficient capital to rebuild on his own, and so the site lay unused until 1910. In 1908 Marcus Saltau and Peter John McGennan convinced the Warrnambool Chamber of Commerce to invest in a secondary industry with local capital. A public meeting in September 1908 agreed to raise £40,000, electing Saltau chairman of directors, a post he held for 34 years. A year later, using mostly local money, the Warrnambool Woollen Mill Company dispatched its first manager, John E. Bennett, to buy a plant and recruit 20 experienced staff from the Yorkshire woollen industry in December 1909. Another year more, the new mill was officially opened on 14 November 1910 by Marcus Saltau as company chairman and town mayor. Eighteen months on, in May 1912, the mill paid its first half-yearly dividend of 2 ½%. It was now working two shifts, with a year's orders to fill. In 1914 the mill ordered its own generator, providing the town with electricity and effectively doubling its plant size by October 1915, six months after Gallipoli. Thereafter, government orders for cloth and military supplies assured the mill’s success right through the First World War and on until 1923. A plant upgrade in 1922 for machinery to make worsted fabric drained profits, which, with a fall in demand, led to a loss in 1925. Profits were restored by the 1930s, despite the Depression, mostly due to tight management and robust marketing. Production boomed again during the Second World War, but soon foreign competition bit into profits, forcing the company to consolidate operations. The ‘50s and ‘60s were golden years for the mill. Security and growth gave the company confidence to trial Australia’s first electric blanket in 1958 and to install Swiss Sulzer looms in 1965. Over time, the building facades took on the modern look that the mill presented until it closed. The Dunlop company bought the mill in 1968, fending off a challenge from Onkaparinga in South Australia, and continued to expand by adding Wendouree Woollen Mill in the same year and Dream-spun Textiles a decade later, in 1979. Soon after that purchase, however, the mill began its slippery slide into decline. Dunlop sold to its former rival bidder Onkaparinga Woollen Co. Ltd in 1982, which in turn was taken over by Macquarie Worsted's only a year later, in 1983. Operations remained stable for a decade until 1994 when the Macquarie Group signaled that its newly rationalised operations left no room for the Warrnambool investment. The final operator of the mill was The Smith Family charity group, which ran the site by agreement with the Warrnambool City Council and a state government grant in that same year, 1994. The mill became more of a fabric recycler than a manufacturer. The site was sold to private operators in February 2003 and rezoned four months later to allow for the mixed housing development. The embossing press is significant for its association with the Warrnambool Woollen Mills 1910-1968, a major employer in the Warrnambool district. The press is also significant as an example of commercial office equipment used in the 19th and 20th century.Press, metal, for Company seal of Warrnambool Woollen Mill, stamping their brand as Western District Worsted Mills Pty Ltd. Metal is black with red and gold floral markings. Inscription of stamp reads "WESTERN DISTRICT WORSTED MILLS PROPRIETRY LIMITED" flagstaff hill, warrnambool, shipwrecked-coast, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, warrnambool woollen mills, western district worsted mills proprietry limited, worsted fabric, printing press, logo printing press, stamp printing press, shipwreck-coast, flagstaff-hill-maritime-village