Arapiles Historical Society
Poster - Petticoats picture
This framed poster is an early 20th-century commercial advertisement for “Fitu” brand petticoats, likely intended for display in a draper’s shop, corsetry retailer, or department store. The emphasis on rustproof construction and white coutil reflects the standards of undergarment manufacturing in the Edwardian era (circa 1900–1915). This item would have helped customers choose from a variety of fashionable and functional designs. It serves as a visual reference to historic women’s fashion and retail culture, particularly in the pre-World War I period.A framed black-and-white advertising poster or product sheet featuring illustrated women modelling various styles of petticoats. The frame is light wood with a glass front. The display is headed with the brand name “Fitu Regd”, alongside text that reads:
“Guaranteed Rustproof – White Coutil Only – Made in England”
The poster presents twelve different petticoat styles, each with a drawn female figure wearing the garment and accompanied by a brief description, model number, price, and size range. The illustrations show Edwardian-era styling, with lace, pleats, and fitted bodices.Brand: Fitu (Registered)
Tagline: Guaranteed Rustproof – White Coutil Only – Made in England
Each petticoat includes:
Model number (e.g., No. 16, No. 29, etc.)
Size range (e.g., 23 to 36 inches)
Price (in shillings and pence)advertising, commercial, petticoats, fitu, drapery, undergarments, underwear, corsetry, retailer, department store