Subdivision plans and real estate flyers/brochures reveal a number of aspects of urban development and history. The Kew Historical Society's collection of these plans, as well as advertisements extracted from magazines, cover key aspects of community development and architectural history of Kew and Kew Eat as well as surrounding suburbs. While most of the plans in the collection were gifted to the Society by the former City of Kew, a number of other plans and advertisements have been donated by individuals, of which this is an example.Original 8-page booklet advertising a new residential development in Bulleen entitled 'Yarraleen'. The glossy multi-colour brochure includes historic and contemporary photographs of the Yarra Valley, graphic designs of potential residential development, photographs of key facilities (Marcellin College, Golf links, local swimming holes, the Beaver Swim School, Carey Grammar School Oval and grandstand, shopping strips, and farmland).subdivisions -- bulleen (vic.), yarraleen estate